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The Creativity Dip ? L a w r e n c e h a l l e t  t   .  c o m http://lawrencehallett.com
~ Learnt to do ~ Best book ~ Shattered Assumption
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The odd 1 out is? 4 53 14 62 48 15 493
Learn to be  creative ? - 5 year olds - 98% - 10 year olds - 30% - 15 year olds - 12% - Adults (25+) - 2%
 
 
 
 
 
 
 
 
 
 
 
 
Facebook has  300 million  members ,
If  FACEBOOK  were a country it would be the 4th largest in the world between Indonesia and USA
 
 
 
For students starting a four year  technical or college degree, this means that ..
 
 
 
 
 
 
R e cognise this?
 
 
“ 640k ought to be enough for anyone” Bill gates - 1981 “ Who the hell wants to hear actors talk” HM Warner - Warner Bros 1927 “ There is no reason for any individual to have a computer in their home” Ken Olsen - President DEC “ $400 for an MP3 player, it won’t sell and it will be killed off quickly” Macrumours 2001
Fizzy Drink Market 30 billion cans Market share   52% By 2012 bottled water will exceed fizzy drinks consumption
 
The 40 people they didn’t want
Idea Generation
[object Object],[object Object],[object Object],[object Object],[object Object],Why so Creative?
Learn to be  creative ? - 5 year olds - 98% - 10 year olds - 30% - 15 year olds - 12% - Adults (25+) - 2%
Creativity test
Brain Salesman?
Random word ?
4 0 0 0   =   1 2
Skyline Toys
Association Ima gi na ti on Association Association Association Association Association
 
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L a w r e n c e h a l l e t  t   .  c o m http://lawrencehallett.com [email_address] 07946 882823
Brainstorming but not as we know it ?

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Creativity Dip abm