1. The document describes a business project from 2011-2013 to create a start-up company called Trading House Ciparc that would provide sales and consulting services for Nordic start-up and small-to-medium enterprises in the field of resilience. 2. The project aimed to build a Nordic brand and sales model by partnering with resilience-related companies in Finland and other Nordic countries to help them expand their global market presence and sales operations. 3. Trading House Ciparc's business model was based on involving customers early in partners' research and development processes and building relationships to develop customized solutions and sales globally through the partner network.

1. 2016
Business Project Portfolio
Lauri Lakiasuo
[BUSINESS PROJECT FOR A
START-UP BUSINESS CALLED:
TRADING HOUSE CIPARC]

2. 1
Project personnel: Lauri Lakiasuo
Project duration: 10/2011-5/2013
Project funding: self-funded
Project description:
 Innovating, researching, developing, planning, networking, strategy working, partnership
and brand building and negotiating for a BtoB sales start-up business project in the field of
both business and social Resilience in the Nordic countries
 The vision was to build a sales and consultancy business and Nordic brand for Nordic start-
up and SME businesses as partners in the field of Resilience with a view of creating a sales
model that would add value to the partners’ business
 Brand building with Nordic content as an essential component of the business plan
 The business model was based on approaching sales from the widest possible angle with
reference to R&D and customer co-creation as basis of the sales process
 Production model was based on networking and building a relationship with a customer
based on their needs and then going back to partner network to develop the solution
proposal and then proceeding together with both the customer and partners in the process
 Business potential mainly centred in Finland around the Tekes - the Finnish Funding Agency
for Innovation funded Safety and Security programme (2007-2013) aimed at creating an
industrial cluster of Resilience in Finland
 In excess of 400 Resilience-related companies identified as being present in Finland at the
time based on a business potential report by VTT Technical Research Centre of Finland
Ltd(2010)
 Approach to other Nordic countries based on business partner network with local partners
 Included through consortium were also other business management consulting services
and investor relations for partners
 This project was based on my academic background as well as my work experience related
to Societal Resilience or the ability of a society to manage and survive disasters and crisis

3. 2
Business Pitch
Sales is a challenge in any field of business and this applies also to Nordic Security Business Start-
ups and SMEs, whose survival and development depend on successful Sales operations. Key
challenges for these businesses in Sales are human resources, time and relative geographical
distance to main markets. The global marketplace demands global presence and following.
This demand is met by Trading House CIParc. Our idea is to build a Nordic Sales service and brand
for the Sales of Nordic Security business Start-ups and SMEs. We will accomplish this by acquiring
partners from the Nordic countries and by building together with them a Nordic brand. Our
market is the Nordic countries and the market of our partners is the World. We focus on the
Security&Safety of the Nation, the Industrial sector and the Citizen. Our partners are able to
benefit from a brand based on Nordic recognizability and the shared resources of a wide co-
operation area not forgetting potential synergies to be found between our partners. Facilitating
these synergies is an essential part of our business idea.
We approach Sales as a whole process by obtaining clients already at the R&D stage of the product
life cycle and by committing them as clients by making them a part of the R&D process of our
partners. It is possible through us for our partners to become global actors at early stage of the
business development.
Through our consortium we are also able to offer other business management consultancy
services such as business capital management. Our approach to Sales process also enables the
building of investor relations for our partners through us.
Get in touch so that we may claim the field of Sales for your business!