1. KPISOFT Pte Ltd. Page 1
#02-01, One Fullerton, +info@kpisoft.com www.kpisoft.com
1 Fullerton Road, 049213 Singapore © Copyright 2015
Leading Asian
Telecom Achieves
Leadership with
BI Product
Industry Size
Telecom 4000 Employees
Summary
The client organization is one of the largest
telecommunication companies in Asia. The
challenge was the speed in which the project
needed to be deployed due to 2 other leading
players in the market were launching similar
services at the same time inducing heavy
competition even before the commercial
rollout began. KPISOFT implemented an
intensive performance management platform
was implemented that ensured their product
marketing, sales and service fulfillment,
assurance and customer experience were
closely monitored and high performance is
maintained at all value chains.
Case Study
Leadership with BI

2. KPISOFT Pte Ltd. Page 2
#02-01, One Fullerton, +info@kpisoft.com www.kpisoft.com
1 Fullerton Road, 049213 Singapore © Copyright 2015
Challenges
Business information was residing in various applications including large data warehouse
system resulting in confusion of same metric reported with multiple versions of numbers
which led to usage of scattered and silo centered business information. Monitoring
performance became a challenging factor. Diverse scattered reports resulted in difficulties
for the management team to monitor performance without being able to consolidate one
sanitized set of performance numbers and view all information in one single platform.
None of the business reports presented at management meetings were linked to the cascaded
KPIs of the organization’s value chain and its people. The KPIs were manually managed for
and by each supervisor in a separate HR system. Due to absence of strategic alignment, it was
nearly impossible for them to have one view of corporate KPI and drilldown on who the value
chain was not performing. Getting into details to decipher where performance bottleneck lies
is always a challenge.
Solution
KPISOFT deployed its best in class
Performance Analytics and Enterprise
Performance Management product suites to
assist the organization to closely manage its
product roll-out in the form of product
performance measures and KPI cascading
framework with analytics focused on service
delivery and go to market value stream.
KPISOFT through its database agnostic data
mart tool inbuilt within its application
seamlessly integrated data from all existing
operational systems.

3. KPISOFT Pte Ltd. Page 3
#02-01, One Fullerton, +info@kpisoft.com www.kpisoft.com
1 Fullerton Road, 049213 Singapore © Copyright 2015
Features
• The tool enabled multi-dimensional
reporting of service delivery across
value chain of the client’s nationwide
network and sales operations by
geographical, org structure, activity
and comparison against best practice
benchmarks.
• A single platform to provide daily
updated operational and business
performance across sales, fulfillment,
and assurance value streams.
• Captured performance insights
across multiple value chains within
the organization
• Collated disparate data ranging from
HQ C-suite to network nodes /
exchanges
• Provided rapid customization and
adaptive analytics via premium
support / response model
• All numbers were reported against
performance targets (KPIs) as
opposed to previous practice of
goalless analytics.
• The intent was to provide quick view
of which metrics are not performing
as per the strategic goals of the
company at a glance, de-clutter the
information overload and clarify
strategic insight
• Seamless drilldown of metrics were
provided for quick diagnosis of each
metrics towards cause of non-
performance and the value chain of
geographical branches & hierarchical
people involved in each metrics

4. KPISOFT Pte Ltd. Page 4
#02-01, One Fullerton, +info@kpisoft.com www.kpisoft.com
1 Fullerton Road, 049213 Singapore © Copyright 2015
The Outcome & Benefits
Based the solution proposed, the following outcomes were observed:
• Single source of truth: The
organization was able to view
consolidated information of all its key
business metrics and information in
one single platform. Most importantly
number crunching exercises were
eliminated with now all aspect of the
same numbers were available and
referred by everyone in the
organization.
• Monitor Performance on the go: With
daily midnight update and
consolidation of all business numbers
made available first thing in the
morning every day, the organization
was able to diagnose performance bottlenecks and drive improvements on the go.
• Easy traceability to organizational and people KPIs: Performance bottlenecks could be
linked to affected branches and people in the branches leading to early identification of
causes of non-performance and enabling dynamic performance dialogue.
• Accountability of performance shifted to individuals with on the go performance
visibility: The branch managers and personnel access performance visibility and key
information was pushed to them on daily basis, which led to increased awareness of their
performance against their KPIs on cumulative basis
throughout the year.
• Breakthrough performance: The organization
achieved breakthrough performance. It achieved a
clear undisputed leadership in the market it was
serving against its peers with performance far
surpassing competitors in subscribers and revenue
• International Award: The company after 2 years of
launching its new service won an international
award as being the best in region.
Performance Management. Done Right.
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