After creating a Marketing Plan for our new-to-the-world product, we then created a 10-minute sales presentation.

1. MAY 2, 2019
Big Mpact
MPACTED

2. MPACTED | May 2019
Presentation Summary
TOPICS COVERED TODAY
Meet the Team
Problem & Solution
Product Overview
Features & Benefits
Target Market
Positioning Strategy
Big Idea
Promotions Mix
Finances

3. MPACTED | May 2019
MEET THE TEAM
THE PEOPLE BEHIND THIS
Alexia Moses
Product Development
Manager
Harmony Aiona
Marketing Director
Lauren Nash
Creative & Visual
Communication Director
Tyler Primmer
Financial Director &
Website Designer

4. MPACTED | May 2019
Some
Quick
Questions...
L O C A T I O N S
What are your favorite outdoor places to do
activities?
N E C E S S I T I E S
What is a must-have when packing?

5. MPACTED | May 2019
The Problem
FUN VS. ENVIRONMENT
Lack of convenience
Multi-step process
Juggling supplies
Excessive trash
Hard to maneuver

6. MPACTED | May 2019
The Solution
FUN VS. ENVIRONMENT
Makes it easy
One-Step Solution
All-in-one
Reduces trash volume
Adaptable

7. MPACTED | May 2019
Big Mpact
PRODUCT OVERVIEW
Revolutionary
Old technology: New use
Dual Purpose
Created with convenience in mind
Making fun, environmentally friendly

8. MPACTED | May 2019
FEATURES
Hydrolic press mechanism
360 degree all-terrain locking
wheels
16 inch extendable handle
Removable, rechargeable
battery
Front loading compartments
High-end cooler included
BENEFITS
Efficiently compacts trash
Easy maneuvering in
all environments
One-Size-Fits-All grip
Sustainable power source
Convenient to access/empty
Entertainment essentials and
disposal all-in-one

9. WHO CARES?
LETS DIG INTO OUR TARGET MARKET
MPACTED | May 2019

10. MPACTED'S TARGET
MARKET
Participate in Outdoor Activities
Between 29 & 55 years old
Income between $65,000 & $80,000
MPACTED | May 2019

11. MPACTED | May 2019
Target Market Statistics

12. 3,415,500
ESTIMATED TARGET MARKET SIZE
1ST YEAR TARGET: 68,310 PEOPLE
Between years 1 and 5, new businesses can expect to reach 1% of total market share
Realistically, we will reach about 25% of our year 1 goal

13. MPACTED | May 2019
Positioning
Strategy
A new take on existing technology
Merging two products
Already bringing a cooler, bring a trash
compactor and save the earth
Keep trash out of the ocean,
mountains, and streets

14. Marketing Mix
MPACTED | May 2019
PRICE
PRODUCT PLACE
PROMOTION

15. Big Mpact
MPACTED | May 2019
ALL INCLUDED
Dual Compartments
Variety of colors
THE EXTRAS
Solar panel with USB charging capability
Additional external batteries
3 - battery caring case
Plastic or Biodegradable trash bags
Swiveling ski feet

16. MPACTED | May 2019
Price

17. MPACTED | May 2019
Distribution
Channels
Give it a
scan

18. MPACT your life.
MPACT the world.
THE BIG IDEA
MPACTED
MPACTED | May 2019

19. Promotion Mix
MPACTED | May 2019
ADVERTISING PERSONAL SELLING SALES PROMOTION
SOCIAL MEDIAPUBLICITYEVENT PROMOTION

20. MPACTED | May 2019
Social Media
Instagram FacebookGoogle Ads

21. MPACTED | May 2019
Advertising
DIGITAL
PRINT

22. REI'sCo-OpJournalWriter's
Publicity

23. MPACTED | May 2019
Events and Personal Selling
Knowledgeable,
enthusiastic sales
team
Outdoor Retailer Snow
and Summer Markets
Outpost LA City
Market

24. Take 3
Cleanup
Events
MPACTED | May 2019
GUERRILLA MARKETING

25. MPACTED | May 2019
Sales Promotions
TRASHY REWARDS
+ =

26. MPACTED | May 2019
Campaign Calendar
TAKE 3 AND TRADE SHOWS
JANUARY
Trade Show
Outdoor Retailer
Snow Show
(Colorado)
MARCH
Take 3 Clean Up
(Florida)
JUNE
Trade Shows:
Outpost LA
City Market (California)
&
Outdoor Retailer Summer
Market (Colorado)
AUGUST
Take 3 Clean Up
(Florida)
APRIL
Take 3 Clean Up
(Florida)
MAY
Take 3 Clean Up
(California)
JULY
Take 3 Clean Up
(Florida)

27. MPACTED | May 2019
The Bottom Line
SALES
$17,342,106.75
COGS
$6,021,300
EXPENSES
$763,707
1% FOR THE PLANET
- $105,570.99
TOTAL REVENUE
$10,451,527.76
SOCIAL MEDIA
$129,723
PRINT
$88,968
EVENTS
$125,014
TOTAL MARKETING EXPENSES
$343,707

28. MPACTED | May 2019
THANK YOU