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MPACTED Sales Presentation
- 1. MAY 2, 2019 Big Mpact MPACTED
- 2. MPACTED | May 2019 Presentation Summary TOPICS COVERED TODAY Meet the Team Problem & Solution Product Overview Features & Benefits Target Market Positioning Strategy Big Idea Promotions Mix Finances
- 3. MPACTED | May 2019 MEET THE TEAM THE PEOPLE BEHIND THIS Alexia Moses Product Development Manager Harmony Aiona Marketing Director Lauren Nash Creative & Visual Communication Director Tyler Primmer Financial Director & Website Designer
- 4. MPACTED | May 2019 Some Quick Questions... L O C A T I O N S What are your favorite outdoor places to do activities? N E C E S S I T I E S What is a must-have when packing?
- 5. MPACTED | May 2019 The Problem FUN VS. ENVIRONMENT Lack of convenience Multi-step process Juggling supplies Excessive trash Hard to maneuver
- 6. MPACTED | May 2019 The Solution FUN VS. ENVIRONMENT Makes it easy One-Step Solution All-in-one Reduces trash volume Adaptable
- 7. MPACTED | May 2019 Big Mpact PRODUCT OVERVIEW Revolutionary Old technology: New use Dual Purpose Created with convenience in mind Making fun, environmentally friendly
- 8. MPACTED | May 2019 FEATURES Hydrolic press mechanism 360 degree all-terrain locking wheels 16 inch extendable handle Removable, rechargeable battery Front loading compartments High-end cooler included BENEFITS Efficiently compacts trash Easy maneuvering in all environments One-Size-Fits-All grip Sustainable power source Convenient to access/empty Entertainment essentials and disposal all-in-one
- 9. WHO CARES? LETS DIG INTO OUR TARGET MARKET MPACTED | May 2019
- 10. MPACTED'S TARGET MARKET Participate in Outdoor Activities Between 29 & 55 years old Income between $65,000 & $80,000 MPACTED | May 2019
- 11. MPACTED | May 2019 Target Market Statistics
- 12. 3,415,500 ESTIMATED TARGET MARKET SIZE 1ST YEAR TARGET: 68,310 PEOPLE Between years 1 and 5, new businesses can expect to reach 1% of total market share Realistically, we will reach about 25% of our year 1 goal
- 13. MPACTED | May 2019 Positioning Strategy A new take on existing technology Merging two products Already bringing a cooler, bring a trash compactor and save the earth Keep trash out of the ocean, mountains, and streets
- 14. Marketing Mix MPACTED | May 2019 PRICE PRODUCT PLACE PROMOTION
- 15. Big Mpact MPACTED | May 2019 ALL INCLUDED Dual Compartments Variety of colors THE EXTRAS Solar panel with USB charging capability Additional external batteries 3 - battery caring case Plastic or Biodegradable trash bags Swiveling ski feet
- 16. MPACTED | May 2019 Price
- 17. MPACTED | May 2019 Distribution Channels Give it a scan
- 18. MPACT your life. MPACT the world. THE BIG IDEA MPACTED MPACTED | May 2019
- 19. Promotion Mix MPACTED | May 2019 ADVERTISING PERSONAL SELLING SALES PROMOTION SOCIAL MEDIAPUBLICITYEVENT PROMOTION
- 20. MPACTED | May 2019 Social Media Instagram FacebookGoogle Ads
- 21. MPACTED | May 2019 Advertising DIGITAL PRINT
- 23. MPACTED | May 2019 Events and Personal Selling Knowledgeable, enthusiastic sales team Outdoor Retailer Snow and Summer Markets Outpost LA City Market
- 24. Take 3 Cleanup Events MPACTED | May 2019 GUERRILLA MARKETING
- 25. MPACTED | May 2019 Sales Promotions TRASHY REWARDS + =
- 26. MPACTED | May 2019 Campaign Calendar TAKE 3 AND TRADE SHOWS JANUARY Trade Show Outdoor Retailer Snow Show (Colorado) MARCH Take 3 Clean Up (Florida) JUNE Trade Shows: Outpost LA City Market (California) & Outdoor Retailer Summer Market (Colorado) AUGUST Take 3 Clean Up (Florida) APRIL Take 3 Clean Up (Florida) MAY Take 3 Clean Up (California) JULY Take 3 Clean Up (Florida)
- 27. MPACTED | May 2019 The Bottom Line SALES $17,342,106.75 COGS $6,021,300 EXPENSES $763,707 1% FOR THE PLANET - $105,570.99 TOTAL REVENUE $10,451,527.76 SOCIAL MEDIA $129,723 PRINT $88,968 EVENTS $125,014 TOTAL MARKETING EXPENSES $343,707
- 28. MPACTED | May 2019 THANK YOU