1. Task 14-Dec 21-Dec 28-Dec
Weeks 1 2 3
Re-record 3 songs for EP L L
Mix re-recorded songs L
Create EP title M
Create EP cover art B
Create EP promo video J
Create Instagram promo content J
Start physical distrobution plan B
Master EP
Release BTS content J
Create EP merch
Plan local show dates
Release new EP merch
Conduct podcast, IGTV & blog interviews
Execute retail promo
Release physical (CD/vinyl) merch
Perform EP release party show
J
Lauren
Britney
Trevor
All
Lauren & Britney
2. 4-Jan 11-Jan 18-Jan 25-Jan 1-Feb 8-Feb 15-Feb 22-Feb 29-Feb 7-Mar
4 5 6 7 8 9 10 11 12 13
L L L
T
T
B B
ALL
L L L
L L
3. 14-Mar 21-Mar 28-Mar 4-Apr 11-Apr 18-Apr 25-Apr 2-May 9-May 16-May
14 15 16 17 18 19 20 21 22 23
L L L
T
ALL ALL ALL ALL
L/B L/B
T
ALL ALL
ALL ALL
6. 31 1
Monday Tuesday
Facebook: Post that special announcements
are coming soon.
Facebook: Post video asking whos excited to
find out release date and respond to fans
comments and posts.
Twitter: Post that special announcements are
coming soon.
Twitter: Post video asking whos excited to
find out release date and respond to fans
comments and posts.
Instagram: Post that special announcements
are coming soon.
Instagram: Post video asking whos excited to
find out release date and respond to fans
comments and posts.
YouTube: Post that special announcements
are coming soon.
YouTube:
Pinterest: Pinterest:
Email: Send that special announcements are
coming sson.
Email:
7 8
Monday Tuesday
Facebook: Merch Release Announcement
Facebook: Countdown to EP Release Date
Announcement
Twitter: Merch Release Announcement
Twitter: Countdown to EP Release Date
Announcement
Instagram: Merch Release Announcement
Instagram: Countdown to EP Release Date
Announcement
YouTube: Merch Release Announcement
YouTube: Countdown to EP Release Date
Announcement
Pinterest: Pinterest:
Email: Merch Release Announcement
Email: Countdown to EP Release Date
Announcement
7. 2 3
Wednesday Thursday
Facebook: Post EP Release Date Video
Facebook: Post video asking fans for
questions for a Q+A video
Twitter: Post EP Release Date Video
Twitter: Post video asking fans for questions
for a Q+A video
Instagram: Post EP Release Date Video
Instagram: Go live and talk to fans, ask for
questions for a Q+A video
YouTube: Post EP Release Date Video
YouTube: Post on story asking fans for
questions for a Q+A video
Pinterest: Pinterest:
Email: Link EP Release Date Video Email:
9 10
Wednesday Thursday
Facebook: Post BTS photo of the making of
the EP Facebook: Post Teaser Video Reel
Twitter: Post BTS photo of the making of the
EP Twitter: Post Teaser Video Reel
Instagram: Post BTS photo of the making of
the EP Instagram Post Teaser Video Reel
YouTube: Post BTS photo of the making of
the EP YouTube: Post Teaser Video Reel
Pinterest: Pinterest:
Email: Post BTS photo of the making of the
EP Email: Send Link to Teaser Video Reel
8. 4 5
Friday Saturday
Facebook: Post Q+A video Facebook: Post BTS Merch Video
Twitter: Post Q+A video Twitter: Post BTS Merch Video
Instagram: Post Q+A video Instagram: Post BTS Merch Video
YouTube: Post Q+A video YouTube: Post BTS Merch Video
Pinterest: Pinterest:
Email: Send link to Q+A video Email: Send Link to BTS Merch Video
11 12
Friday Saturday
Facebook: EP Release Announcement and
Link Facebook: Reminder Announcement
Twitter: EP Release Announcement and Link Twitter: Reminder Announcement
Instagram: EP Release Announcement and
Link Instagram: Reminder Announcement
YouTube: Post EP tracks YouTube: Reminder Announcement
Pinterest: Pinterest:
Email: EP Release Announcement and Link Email: Reminder Announcement
9. 6
Sunday
Facebook: Post a story asking if the fans are
excited about the merch
Twitter: Post a story asking if the fans are
excited about the merch
Instagram: Post a story asking if the fans are
excited about the merch
YouTube: Post a story asking if the fans are
excited about the merch
Pinterest: Post a story asking if the fans are
excited about the merch
Email:
13
Sunday
Facebook: Reminder announcement and
thank you statement
Twitter: Reminder announcement and thank
you statement
Instagram: Reminder announcement and
thank you statement
YouTube: Thank You Video
Pinterest:
Email: Reminder announcement and thank
you statement
10. Sales Projections
Size of Fanbase 1,000
Fanbase Goal 2,000
Cost of Fanbase Build $1,000
Projected Units Sold (at 23% conversion) 460
Products Price Points Units Sold
(Example: Digital Single) $1.99 460
(Example: Digital Album) $5.99 460
(Example: CD) $7.00 460
(Example: Vinyl) $10.00 460
(Example: Merch) $15.00 460
(Example: Shows) $10.00 460
Total Projected Revenue
What type of product gets the highest consumption in your genre?
Albums
12. Signature Promotional Giveaway
Autresponder
Email Subject Line for New Subscriber
Social Media Channels
Advertising Channels
PR Touchpoints (Gatekeepers, Influencers, & Reviewers)
Physical Location Store Categories (Records, Lifestyle)
Physical Location Store Names
Events
Total Awareness Building Expense
Pre-Release Goal: SPG Giveaway Numbers
Advertising Channels
Email Subject Line for Release Announcement: 7 Days Out
Total Engagement Expense
Sales Goals: Product Type
Sales Goals: Projected Units Sold
Distributors
Email Subject Line for Release Day
Website Host
Primary Digital Retailers
Primary Physical Retailers
1. Pre-Order download
Music Lover
Instag
Instagram Ads
Exclusive release party
S
CTRL ALT REPEAT Radio
show w Magdelaine
Company: Mail Chimp
"Welcome to the Flamingo
Uncle Tony's Donut
Shoppe
14. Digital SingleDigital Album CD Vinyl Show Tickets
460 460 460 460 460
Bandsintown
Pre-Order download
Music Lover Indie Fashion/Thrifting Tattoos Bookworm
Instagram Twitter
Email List RadioInstagram Ads Snapchat Ads
"COUNTDOWN TO COFFEE TALK!"
"Grab a cup of coffee and listen now!"
United Masters
Exclusive release party
1. 2,000 2. (optional)
Instagram Snapchat Email List
ENGAGEMENT
Models new arrivals
Themed feature for flash
sale tattoo pages
SALES FUNNEL TEMPLATE
Posters in store
Writer's Block
Bookstore/Writer's Block
Bookstore
TRL ALT REPEAT Radio
show w Magdelaine
Indie is Not a Genre
music reviewer
Various Small Flames
blog
3300+ Climbing podcast
ompany: Mail Chimp
AWARENESS
Welcome to the Flamingo Family!"
2. (Optional)
Bandzoogle
United Masters Spotify Apple Music
Park Ave CDs Uncle Tony's Donut Shoppe
SALES
Remix Record Shop
Urban Outfitters/Avalon
Exchange
Homesick Tattoo Studio
and Gallery
Uncle Tony's Donut
Shoppe
18. Number of Followers 1,000
Number of Conversions (4%) 40
Number of Levels? 5
(Units Sold Per Level) Divide Conversions by Levels 8
Level Price
Exclusive BTS Video + Sticker Pack $10.00
All Before + Poster $20.00
All Before + CD $30.00
All Before + Vinyl $50.00
All Before + Exclusive Merch $100.00
Total
Crowdfunding Worksheet
20. Profit & Loss Statement
Revenue Streams Price Point Units Revenue
Digital Singles Sold $1.99 460 $915.40
Digital Albums Sold $5.99 460 $2,755.40
Physical Albums Sold (CD) $7.00 460 $3,220.00
Physical Albums Sold (vinyl) $10.00 460 $4,600.00
Show Ticket Sales $10.00 460 $4,600.00
Merchandise Sales $15.00 460 $6,900.00
Total Revenue $22,990.80
Costs Price Point Percentages Units/Months
Aggregation Cost 10%
CD Production Cost $3.50 150
Vinyl Production Cost $9.15 100
Annual Website hosting $9.00 12
Facebook Ads $1,000.00 1
Newsletter $0.00
Promotional Material
Pins $1.00 150
Stickers $0.43 300
Posters $1.82 200
T-shirts $2.95 100
Cost of Fanbase Build $1,000.00
Total COGS
Total Profit
