Work sample for Berghs School of communication


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This is my work sample that I got accepted for to the Bergs school of communication. The task was to create a digital concept for the Swedish "Melodifestivalen"

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Work sample for Berghs School of communication

  1. 1. Berghs - Interactive communication Renew Melodifestivalen ! onsdag 3 april 13
  2. 2. Chapters How can we engage viewers outside Melodifestivalen? What will the viewers experience? Why would people care? Is this realistic? onsdag 3 april 13
  3. 3. Why would people care? ! onsdag 3 april 13
  4. 4. Background Every year Melodifestivalen becomes the hot topic on everyones lips. People all over Sweden get together in front of the TV to view the show. But “Mello” is very much about more than watching a music show it’s also a social event with friends and family. The show is successful in engaging viewers to take action and vote on their favorite artist. It’s common that people discuss and talk about who they want to vote on. onsdag 3 april 13
  5. 5. I believe Melodifestivalen is an experience with great potential to engage viewers even outside the show Motivation onsdag 3 april 13
  6. 6. How can we engage viewers outside Melodifestivalen? ! onsdag 3 april 13
  7. 7. A hot topic during Meliodifestivalen is which songs that are good or bad. Maybe some viewers think they even can perform the song better themselves? Insight onsdag 3 april 13
  8. 8. This year the viewers will have their chance to be a star in Melodifestivalen and perform their favorite “Mello” song. Viewers chance We’re going up-up-up-up-up-up-up We’re going up-up-up-up-up-up-up onsdag 3 april 13
  9. 9. This is a digital campaign that allows viewers to record their own version of their favorite Mello song directly on a mobile adapted website and compete by who gets most likes. The whole experience Facebook onsdag 3 april 13
  10. 10. ! What will the viewers experience? onsdag 3 april 13
  11. 11. The TV show In the end of the Mello TV show the viewers will be informed that they have the chance to perform their favorite song from todays final online and gets the web address to the campaign website. To compete go to The Mello viewer challenge onsdag 3 april 13
  12. 12. The website Song 1 Song 2 Song 3 Song 4 Song 5 Song 6 Song 7 Song 8 Tutorial video Part competition 2 Compete FB FB FB FB FB FB FB FB FB FB FB FB FB FB FB FB FB FB FB FB On the website the viewers will find videos of other songs that has been performed by viewers and they can also choose to record themselves when they perform a song. onsdag 3 april 13
  13. 13. Recording the song The computers or mobile phones built- in or attached camera will record video and sound The lyrics will appear on the screen during the recording Possible a layer of animated graphic could appear to simulate lights and other effects similar to the real performance We’re going up-up-up-up-up-up-up We’re going up-up-up-up-up-up-up onsdag 3 april 13
  14. 14. Facebook Songs that viewers perform can be shared and liked from the website to Facebook. The more a performed song gets shared and liked the more likely is the song to win the competition. FB Social onsdag 3 april 13
  15. 15. The fans that wins gets tickets to the Mello final and have the chance to win a grand price by making a new recording of their song with help of professional TV producers. The competition Mello finals Viewers finals For each winner in Mello part finals and finals it will be a winner from the viewers competition which is decided by the song that gets most likes through Facebook. The viewers doesn't necessary need to win with the same song that win the Mello finals.  onsdag 3 april 13
  16. 16. Facebook Summary From the Mello TV show viewers finds out about the campaign On the web viewers can find video clips of other viewers recording a song A viewer can choose to compete by recording himself performing a song from Mello Recorded songs can be shared and liked through Facebook Viewers that record their songs can compete in a competition beside the TV show with other viewers onsdag 3 april 13
  17. 17. Is this realistic? ! onsdag 3 april 13
  18. 18. Building the web recording service with-maps/ How to pull in and add a graphic layer on a uploaded video with HTML5 video/ Video web recording using HTML5 A website that handle the video recording and the added animated graphics can be built with HTML5 onsdag 3 april 13
  19. 19. iPhone solution Android,Windows solution On Android, Windows 7 smart phones the recording can be done directly on a mobile adapted website wile on iPhone the website need to be downloaded like an app through a cross-platform like Phonegap or a native built app. Mobile web adapted onsdag 3 april 13
  20. 20. Thanks for your time. Anton Håkanson @AntonHkanson +4673 564 36 56åkanson/39/a49/a12 onsdag 3 april 13