This is a fictitious album release strategy for Sad Hippie

1. Release Day
Task 8/28/20 9/4/20 9/11/20 9/18/20 9/25/20 10/2/20 10/9/20 10/16/20 10/23/20 10/30/20 11/6/20 11/13/20 11/20/20 11/27/20 12/4/20 12/11/20 12/18/20 12/25/20 1/1/21 1/8/21 1/15/21 1/22/21 1/29/21 2/5/21
Weeks 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
Record & Master of Album c c c c c c c c c c c c
Create Marketing Plan A
Hire Photographer & Media/Street Team A A A
Edit Photos (P)
Create Lyric Video/Cover Art PP3 PP3 PP3 PP3 PP3 PP3 PP3 PP3
Design Merch A A
Update Website for Release A A A
Contact Media A A A
Develop News Letter B A
Develop Contest (S) (S)
Host Listening Party J A
Promote Release S S S S S
Key:
(A) Alex - Artist Management Team
(S) 3300 Social Media Team
C - Cobra *Producer/Engineer
(P) - Photographer
PP3

2. Pillar Content:
PRE-RELEASE WEEK 24 25 26 27 28 29 30
Pillar Content: Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Pre-Save Attention Video Facebook: Facebook: Facebook: Facebook: Facebook: Facebook: Facebook:
Subtle Hint Pic 1 / Selfie on IG Inspirational post Blog Teaser Contest Video Teaser
Twitter: Twitter: Twitter: Twitter: Twitter: Twitter: Twitter:
Contest Feed Video Teaser
Instagram: Instagram: Instagram: Instagram: Instagram: Instagram: Instagram:
Subtle Hint Pic / Selfie Feed Lyric as a caption pic Feed Pre Save Attention Video/ Album teaser StoryBlog Teaser Story Contest Feed Reel dancing
Youtube: Youtube: Youtube: Youtube: Youtube: Youtube: Youtube:
Album teaser
Pinterest: Pinterest: Pinterest: Pinterest: Pinterest: Pinterest: Pinterest:
Vegan Recipe Blog Mood Board
Email: Email: Email: Email: Email: Email: Email:
Behind the Name Pre Save Blog Teaser Contest/ Live Stream Awareness
RELEASE WEEK 1 2 3 4 5 6 7
Pillar Content: Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Album Release Video Facebook: Facebook: Facebook: Facebook: Facebook: Facebook: Facebook:
Live Stream Snippet of Song Day in the Life Teaser Album Pic Feed Album out now Charity Concert
Album Twitter: Twitter: Twitter: Twitter: Twitter: Twitter: Twitter:
Day in the Life Teaser Album Pic Feed Album out now Contest
Instagram: Instagram: Instagram: Instagram: Instagram: Instagram: Instagram:
Snippet of Song Day in the Life Teaser Album Pic Feed Album Video Feed Live Stream How I Feel post Feed
Youtube: Youtube: Youtube: Youtube: Youtube: Youtube: Youtube:
Day in the Life Interview Lyric Video
Pinterest: Pinterest: Pinterest: Pinterest: Pinterest: Pinterest: Pinterest:
IG Pic Album
Email: Email: Email: Email: Email: Email: Email:
Behind the Album Album Out Tomorrow Album out now Charity Concert Reminder

3. NOTES
Signature Promotional Giveaway
Autresponder
Email Subject Line for New Subscriber
Social Media Channels
Advertising Channels
PR Touchpoints (Gatekeepers, Influencers, & Reviewers)
Physical Location Store Categories (Records, Lifestyle)
Physical Location Store Names
Events (awareness building)
Total Awareness Building Expense
Pre-Release Goal: SPG Giveaway Numbers
Advertising Channels
Email Subject Line for Release Announcement: 7 Days Out
Total Engagement Expense
Sales Goals: Product Type Digital Single Digital Album Physical CDs Merch Shows
Sales Goals: Projected Units Sold 690 690 300 500 500
Distributors
Email Subject Line for Release Day
Website Host
Primary Digital Retailers
Primary Physical Retailers
A Time for
Karma Turntbale Lab
The End
Collection
Westerly
Natural
Ambience
Boutique Cinder Block
Listening or Release Party
Total Sales Expense
SALES FUNNEL TEMPLATE
AWARENESS Costs
1. Virtual Live Show
Facebook Twitter
2. Handmade Merch
Company: MailChimp
Welcome to The Hippiez !✨
Instagram YouTube TikTok
Lissy Perez Keri Fay
Instagram
iTunes/ Apple Music Spotify
DistroKid DiscMakers $364.00
Bad Habits OUT NOW!
Bandzoogle $200.00
Amazon
The End Collection The Ambience
Release Party at Mercury
East $2,510
$3,074.00
Organic Food
Westerly Natural MarketA Time for Karma
Virtual Q+A (IG) Meet and Greet Live Show/ Open for someone
Mom and Pop Mom and Pop Lifestyle/ Smoke Shop Low End Fashion Boutique
Turntable Lab East West Novelty
2. (optional)
ENGAGEMENT Costs
400
YouTube Facebook Instagram
Pre-Order Bad Habits Today + Merch Included!✨
SALES Costs

4. Sales Projections What type of product gets the highest consumption in your genre?
Singles? Albums? Streams?
Size of Fanbase 2,896 Shows
Fanbase Goal 3,000
Cost of Fanbase Build $1.00
Projected Units Sold (at 23% conversion) 690
Products Price Points Units Sold Revenue
Digital Single $0.99 690 $683.10
Digital Album $8.99 690 $6,203.10
CD $9.99 300 $2,997.00
Merch $15.79 500 $7,895.00
Shows $20.00 500 $10,000.00
Total Projected Revenue $55.76 2680 $27,778.20
Notes:
This is a template. Delete the product cells you do not

5. Number of Followers 2896
Number of Conversions (4%) 115.84
Number of Levels? 5
(Units Sold Per Level) Divide Conversions by Levels 23.168
Level Price Units Total
Level 1 $10.00 23.168 $231.68
Level 2 $15.00 23.168 $347.52
Level 3 $25.00 23.168 $579.20
Level 4 $50.00 23.168 $1,158.40
Level 5 $100.00 23.168 $2,316.80
Total $4,633.60
Crowdfunding Worksheet

6. Profit & Loss Statement
Size of Fanbase Email List
Revenue Streams Price Point Units Revenue 3000 0
Funding (e.g., crowdfunding, investment) $4,633.60
Digital Singles Sold $0.99 690 $683.10
Digital Albums Sold $8.99 690 $6,203.10
Physical Albums Sold (CD) $9.99 300 $2,997.00
Merchandise Sales $15.79 500 $7,895.00
Ticket Sales $20.00 500 $10,000.00
Total Revenue $32,411.80
Costs Price Point Percentages Units/Months Cost
Crowdfunding Cost $695.04
Aggregation Cost $50.00
Retailer's Share on Singles Sold 0.99 30% 690 $204.93
Distributor's Share on Physical CDs Sold 300 $314.77
Production Cost $400.00
Annual Website hosting $200.00
Facebook Ads $100.00
Newsletter $0.00
Release Party Costs $2,510.00
Promotional Material (Digital Download) $60.00
Cost of Fanbase Build $104.00
Total COGS $4,638.74
Total Profit $27,773.06