2. Description of Business Idea
The Stabilaser system provides real-time visual feedback on postural stability (balance) while also tracking
performance through an app/smart target. The device consists of a laser and a chest harness. The user points the
laser at the bullseye. The user receives a percentage score based on how often the laser is on the bullseye. The
score lets users compete and track progress. This exercise strengthens the core and practices postural balance. We
will sell it to athletes such as gymnasts.
3. Problem
Gymnasts need to have excellent balance when walking across a balance beam to a handstand. Athletes want
precise postural balance because it optimizes motor performance, so many coaches use balance exercises; such as
BOSU ball exercises. Those exercises don’t track improvement or provide precise feedback making it difficult to
train for precise balancing tasks such as tightrope walking.
4. Solution
Athletes get feedback based on how often they fall. The Stabilaser provides visual feedback in real time allowing
the user to see how well they are stabilizing their core. This allows the user to train for precise postural stability,
while strengthening their core. The percentage score allows users to compete and track progress. Difficulty may be
adjusted by changing the target's distance
5. Market
Our idea falls under the balance training equipment market. The market is currently expanding at a fast pace and
almost every gym has balancing equipment. Unlike other products such as the BOSU ball, balancing boards, and
balancing exercises our product quantifies progress and provides precise visual feedback. Our target consumer
would be gymnasts, however other athletes would benefit too.