Top 20 team in the 2018 High School Utah Entrepreneur Challenge at the University of Utah. lassonde.utah.edu/hsuec

1. mySTYLIST
Sela Serafin

2. Problem/Opportunity
● On average, less than 20% of the items in an individual American’s closet
are worn, yet most spend over $1,500 a year on clothing.
● Textile waste is a growing epidemic. An average American throws away
about 80 pounds of used clothing (hurting the environment and increasing
spending by cities). Over 10.46 million tons of clothing ends up in landfills,
taking hundreds of years to decompose.
● People are constantly shopping and wasting money on new clothes, due to
struggling to put outfits together based on what they already have.
● Struggling to purchase clothes they really need and can work well with the
items already in their closet.

3. Solution
● mySTYLIST app
● Application would help people save money and time, while enhancing their
outfits and personal style. Users would see all the different uses for clothing
items they already own.
● The service will be provided directly through the app, where the user can input
all of their clothing items and style preferences, then be met with clothing
combinations formulated by a real stylist. They will also receive buying and
donation/resale suggestions to improve their closet.

4. Customer
● Primarily teens - young adults worldwide
● Mainly females (however app is available to all genders)
● Owns smartphone
● 229,500,000+ individuals apply
● 3% of world population

5. Prototype
Displays all
clothing user
has uploaded
for stylist to
use.

6. User receives a
daily outfit
suggestion

7. Additional Examples

8. Stylists suggest
(very few and
specific) items to
user that would
enhance their
closet as well as be
functional in the
long term
(reducing waste
and constant
spending).

9. Users can select from
various options,
through what outlet
they would like to get
rid of their clothes
(avoiding the trash!)
Ex: Clicking on the
Ebay or Poshmark icon
would automatically set
up a listing for their
item.
Selecting the Goodwill
icon would display the
nearest Goodwill.
Donate or Sell
Quick Note - prototype
represents a female user,
but the app will cater to all
genders!