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Sustainable Fashion
Kamila Boudova for AAU
Agenda
1. block: Citizens versus employees
2. block: Fashion business and sustainability
3. block: Meaningful Branding and...
www.fashionrevolution.org
Much of what we produce to sell to each other
to earn our living is crap, …
- Responsible company
Journey towards more sus...
My vision
To become again part of nature.
Swim in the river in the middle of city.
Citizen versus Employee
Data
60 milion people
second dirtiest industry in the world
3 trillion USD business a year
80 billion tons of clothing con...
What do you believe the core
function of a business is?
What do you expect from companies as their customer?
What do you e...
What is the dynamic of these
relationships?
corporationshareholders clients
Margins
Example of a certain brand of shoes:
Cost: $10
Retail price: $160
How can you produce cheaper?
How can you produce cheaper?
economies of scale, copies of design, badly
fitted
low quality material from unsustainable
so...
Check more: True Cost
https://youtu.be/OaGp5_Sfbss
Who are the stakeholders of fashion
business?
Who is benefiting in this system?
What are the consequences of this
system?
Fashion and Sustainability
Mask measuring pollution - new trend?
Sustainability:
What do we want to sustain?
Sustainability - three pillars
Environment Society Economy
Sustainability -
dynamics of the
system
Environment
Society
Economy
What does it mean to source
something sustainably?
Prince Ea
https://www.youtube.com/watch?v=eRLJscAlk1M
Product development in fashion
Fast fashion
Take - Make - Waste - linear system
Focus on margin
Outsourcing
What are corporations doing in the
fields of ethics and sustainability?
Do you trust the brands their
sustainable practice?
Sustainability as a communication tool
Greenwashing
Corporate Social Responsibility
Code of conduct
Document that every company gets signed by their
suppliers. Signature is not enough to really protect the
...
Sustainability reports
You can find them online.
According to specialized press (Ecotextile News) they are
filled with emp...
Sustainable Fashion Coalition
Higg Index
Certificates
Fair Trade
Bluesign
Oeko Tex
Gots
New Technologies
CO2 dyeing by Dycoo and Nike
coffee fibres, banana fibres
pine apple leather
Sustainability in the heart of business model
How would you describe sustainable
fashion? What are the criteria?
How would you describe sustainable
fashion? What are the criteria?
Bases of responsible and sustainable
fashion
Cradle to Cradle
Product of Service
Meaningful Branding
Meaningful branding
•
•
https://www.youtube.com/watch?v=QMsF1P-_vWc
https://www.youtube.com/watch?v=j9zfkYHtuMc
Cradle to Cradle, Circular economy
https://www.youtube.com/watch?v=Cd_isKtGaf8
Product of service
In class exercise
In groups of 4 propose three products / services
according to one presented scenario:
Meaningful Brandin...
SUSTAINABLE BRAND
Goal: ZERO
Postponing the poisoning of population.
Hold it!
Sustain it!
Sustainability is not selling really
attractive vision to us. But it can be.
Copying vs. leadership
Society of followers
Styles of last century
Best sellers of the last season
Copying collections of ...
New leadership, responsible
companies
0. Clean Energy
for production
for retail
for logistics
1. Transparency
knowing the origin of raw materials
care about the people in the supply chain
guarantee of fair conditions...
2. All sustainability is local
material
craft and know-how
technology
market
“I found beautiful and great designers in Africa - they
design thinking about what artisans they have at hand
and how they...
3. Respect of diversity
conditions
products
cultures
"Don’t just look at how the best designer work, look at
how nature works and dream with your eyes wide
opened, find new wa...
4. Clean materials
5. Responsibility for what we
produce
Biodegradable materials
Product of Service
...
How does it feel?
… you are the future leaders, you are
the consumers of today and it
depends just on you if your vision of
the ideal fashio...
Be part of the solution, not the
problem.
Thank you for your attention
Kamila Boudova
twitter: Kamila_Milli
www.moyomi.com
Sustainable Fashion Class 2015
Sustainable Fashion Class 2015
Sustainable Fashion Class 2015
Sustainable Fashion Class 2015
Sustainable Fashion Class 2015
Sustainable Fashion Class 2015
Sustainable Fashion Class 2015
Sustainable Fashion Class 2015
Sustainable Fashion Class 2015
Sustainable Fashion Class 2015
Sustainable Fashion Class 2015
Sustainable Fashion Class 2015
Sustainable Fashion Class 2015
Sustainable Fashion Class 2015
Sustainable Fashion Class 2015
Sustainable Fashion Class 2015
Sustainable Fashion Class 2015
Sustainable Fashion Class 2015
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Sustainable Fashion Class 2015

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The class covers sustainability and sustainable development, current practices in fashion industry and then the pillars of the better future: Circular economy, Cradle to Cradle and Meaningful branding. In the end of the class you can find the basic points of the sustainable brand.
I always try to stress the responsibility of each of us on the way to a better future, especially when I have the opportunity to teach the future leaders.

Published in: Education

Sustainable Fashion Class 2015

  1. 1. Sustainable Fashion Kamila Boudova for AAU
  2. 2. Agenda 1. block: Citizens versus employees 2. block: Fashion business and sustainability 3. block: Meaningful Branding and Cradle to Cradle 4. block: Sustainable Brand
  3. 3. www.fashionrevolution.org
  4. 4. Much of what we produce to sell to each other to earn our living is crap, … - Responsible company Journey towards more sustainable business starts with the responsibility of each of us.
  5. 5. My vision To become again part of nature. Swim in the river in the middle of city.
  6. 6. Citizen versus Employee
  7. 7. Data 60 milion people second dirtiest industry in the world 3 trillion USD business a year 80 billion tons of clothing consumed every year one garment is worn 4 times prior to disposal (UK) 2700 litres of water to make one t-shirt (900 days of drinking water for one person) 15% of textile never makes it into a garment ...
  8. 8. What do you believe the core function of a business is? What do you expect from companies as their customer? What do you expect from your product when you buy a piece of clothing? company clients
  9. 9. What is the dynamic of these relationships? corporationshareholders clients
  10. 10. Margins Example of a certain brand of shoes: Cost: $10 Retail price: $160
  11. 11. How can you produce cheaper?
  12. 12. How can you produce cheaper? economies of scale, copies of design, badly fitted low quality material from unsustainable sources use of cheap chemicals, no water treatment prior to discharge low quality components and lining outsourced to the third world country low salaries under the poverty line loose governmental rules no work safety, no protections no revisions of machines, no healthcare no insurance no holidays no sick leave, no maternity leave no unions, no contracts, no rules ...
  13. 13. Check more: True Cost https://youtu.be/OaGp5_Sfbss
  14. 14. Who are the stakeholders of fashion business?
  15. 15. Who is benefiting in this system?
  16. 16. What are the consequences of this system?
  17. 17. Fashion and Sustainability
  18. 18. Mask measuring pollution - new trend?
  19. 19. Sustainability: What do we want to sustain?
  20. 20. Sustainability - three pillars Environment Society Economy
  21. 21. Sustainability - dynamics of the system Environment Society Economy
  22. 22. What does it mean to source something sustainably?
  23. 23. Prince Ea https://www.youtube.com/watch?v=eRLJscAlk1M
  24. 24. Product development in fashion Fast fashion Take - Make - Waste - linear system Focus on margin Outsourcing
  25. 25. What are corporations doing in the fields of ethics and sustainability?
  26. 26. Do you trust the brands their sustainable practice?
  27. 27. Sustainability as a communication tool
  28. 28. Greenwashing
  29. 29. Corporate Social Responsibility
  30. 30. Code of conduct Document that every company gets signed by their suppliers. Signature is not enough to really protect the people and sometimes even the requirements in the code of conduct might be rediculous.
  31. 31. Sustainability reports You can find them online. According to specialized press (Ecotextile News) they are filled with empty promises and they do not bring any measurable improvement. Where sustainability is not in the heart of the business model, but written on the paper, no big changes can be expected.
  32. 32. Sustainable Fashion Coalition Higg Index
  33. 33. Certificates Fair Trade Bluesign Oeko Tex Gots
  34. 34. New Technologies CO2 dyeing by Dycoo and Nike coffee fibres, banana fibres pine apple leather
  35. 35. Sustainability in the heart of business model
  36. 36. How would you describe sustainable fashion? What are the criteria?
  37. 37. How would you describe sustainable fashion? What are the criteria?
  38. 38. Bases of responsible and sustainable fashion Cradle to Cradle Product of Service Meaningful Branding
  39. 39. Meaningful branding • •
  40. 40. https://www.youtube.com/watch?v=QMsF1P-_vWc https://www.youtube.com/watch?v=j9zfkYHtuMc Cradle to Cradle, Circular economy
  41. 41. https://www.youtube.com/watch?v=Cd_isKtGaf8 Product of service
  42. 42. In class exercise In groups of 4 propose three products / services according to one presented scenario: Meaningful Branding Cradle to Cradle Product of Service
  43. 43. SUSTAINABLE BRAND
  44. 44. Goal: ZERO Postponing the poisoning of population.
  45. 45. Hold it! Sustain it! Sustainability is not selling really attractive vision to us. But it can be.
  46. 46. Copying vs. leadership Society of followers Styles of last century Best sellers of the last season Copying collections of others Marketing and sales driven
  47. 47. New leadership, responsible companies
  48. 48. 0. Clean Energy for production for retail for logistics
  49. 49. 1. Transparency knowing the origin of raw materials care about the people in the supply chain guarantee of fair conditions sharing of information with the clients, offering a choice third party certification
  50. 50. 2. All sustainability is local material craft and know-how technology market
  51. 51. “I found beautiful and great designers in Africa - they design thinking about what artisans they have at hand and how they will use their skills." - Simone Cipriani, Head of the International Trade Centre’s Ethical Fashion Initiative
  52. 52. 3. Respect of diversity conditions products cultures
  53. 53. "Don’t just look at how the best designer work, look at how nature works and dream with your eyes wide opened, find new ways of designing.” - Dilys Williams, Director of the Centre for Sustainable Fashion
  54. 54. 4. Clean materials
  55. 55. 5. Responsibility for what we produce Biodegradable materials Product of Service
  56. 56. ... How does it feel?
  57. 57. … you are the future leaders, you are the consumers of today and it depends just on you if your vision of the ideal fashion industry will come true or not.
  58. 58. Be part of the solution, not the problem.
  59. 59. Thank you for your attention Kamila Boudova twitter: Kamila_Milli www.moyomi.com

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