The purpose of this study is to review the various business models that are emerging in lieu of the environmental, social, and economic mishaps, due to improper disposal of textiles. This PPT talks about the role of multiple stakeholders in promoting a more conscious practice of sharing economy (or collaborative consumption).

1. TEXTILE
RECYCLING &
UPCYCLING BY: TANYA GUPTA

2. Introduction
◦ Collaborative consumption in fashion simply means, when people share, swap, gift, rent, lease,
or even buy second hand clothes, instead of buying brand new each time.
◦ Response and willingness of the customers to adapt the practice of collaborative consumption
◦ Various marketing strategies formulated by fashion brands to reduce used and unused fabric
wastage
◦ New government policies being introduced to raise awareness and encourage businesses to
revise their marketing decisions and strategies for the greater good.
◦ Various business models are emerging in lieu of the environmental, social and economic
mishaps, due to improper disposal of textiles.
◦ Role of multiple stakeholders in promoting a more conscious practice of sharing economy (or
collaborative consumption).

3. UNIQLO’S RECYCLING
PROGRAM
UNIQLO has taken the initiative of reusing the clothes that are no longer in use. They
are collecting the clothes that their costumers now longer wear and recycling them and
donating them to disaster victims and refugees all over the world.
The have explained the process of donating your old clothes to them explicitly on their,
extremely user-friendly website.
Also, recently UNIQLO, in association with HIAS, has employed a gender sensitive
initiative in USA, which will not only help refugee women to get work, but will also help
them pursue meaningful careers and provide support to their families.

4. UNIQLO’S RECYLING PROGRAM

5. DOODLAGE
Doodlage:
• Upcycles factory waste
• Recycles post consumer waste
• Convert their own waste into paper and accessories
All of this is done with the help of a team of artisans who
work in ethical production units around the country.
The label 'Doodlage' is a blend of sustainable and
exclusive high street fashion.

6. www.doodlage.in
Doodlage has been flying the
flag for eco-friendly fashion
with their core collection
offering earth friendly fabrics.
This sustainable brand
experiments with textures
embroideries, panels and
sizes to optimise the use of
every little piece of cloth.

7. ZARA
Zara offers a clothing collection program that accepts clothes in all conditions at select
stores. Currently, it also offers home pick-up for certain customers in Spain, Beijing and
Shanghai.
When finalising an online order, these customers have the opportunity to request
complimentary pickup on a box of used clothing the same day the customer’s new items
are delivered. Used clothing is then either donated, recycled, transformed into new fabric
or sold to finance the participating nonprofits’ projects. Items are properly separated
accordingly to ensure optimal use.

8. ZARA’s Closing The Loop

10. DESIGNERS AS SOLUTION MAKERS
◦ The British capital has become a hotbed for emerging labels taking the lead on responsible
design and sustainable practices.
◦ London’s network of small, independent designer brands are leading the charge in building
sustainable and responsible businesses.
◦ While profitability is possible, these designers don’t aim at achieving a large scale, preferring to
focus on growing businesses with a positive impact.
◦ Sharing resources and working together are seen as keys to progress, with fashion week
becoming an opportunity to exchange contacts and find solutions together.

11. Christopher Raeburn
First London-based
designers to launch an
upcycled collection,
debuting at London
Fashion Week in
January 2009 with a
collection of outerwear
made from
decommissioned
military stock. While he
was early to the
sustainability space, he
says the local fashion
industry at the time was
ready for change.

12. The Future Of Fashion Week
It’s really important to educate people that don't necessarily engage with fashion as design or as a
business, but with what they wear every day.
Increasing environmental concerns have led the industry to question the sustainability and scope
of fashion weeks. Raeburn, for example, celebrated his 10th year in business by hosting a fashion
show in January of last year, which will also be his last. “Designers have an obligation to think
differently about the way they are presenting,” he says. For emerging talents, however, fashion
shows remain important tools of communication, discovery and sales. There are opportunities in
evolving the showcasing model towards a symposium where participants can come together to
share information, swap notes, exchange contacts and find solutions together.

13. Face of Textile Industry post COVID-19
◦ Changing business models
◦ Conscious brands and consumers
◦ Gap between customer’s intension and buying behaviors
◦ Impact of Influencers
◦ Circular economy in luxury sector

14. THANK YOU!