CD ANALYSIS-AVENGED By Shannon HortonSEVENFOLD, NIGHTMARE
NIGHTMARE The album is called “Nightmare”. It was made by Avenged Sevenfold with Hopeless records (a subsidiary of Warner Brothers). The album focuses on fine tuning their diverse rock sound and creating a new, vivid imagery with their work. This should mean that the album should use a lot of rich colours and detailed imagery. The digipack/album artwork should also reflect typical codes and conventions of rock music and should involve some adapted images from other rock albums.
T YPOGRAPHYThe font is broken and crooked, which is typical with the band name. Some bands carry a font intheir name to create a motif or to affirm a sense of typicality. This add a familiarisation with theartist, but also creates a sense of domination as the text is written in white to stand out against thealbum image. This domination could be linked to the overriding sense of evil within everyonewhether it be within the music industry or in normal life. This is shown through the image beingever present behind the grave stone with the word “forever” imprinted upon it. This creates theimagery of horror, and promotes/confirms the title of the album, that the ideas of evil presentwithin everyone are a “Nightmare”. The writing of the album title “Nightmare” is written in red. Thered could be the clichéd association in the rock genre (when regarding horror) with blood. Thiscreates an image of death which adheres with the theme of the image of the album artwork, asthe image takes place in a graveyard. The band name is actually larger than the name of thealbum, which could send the message that the band are the cause of our nightmares. Theaudience then should feel a sense of nervousness. This type of selling is called: “Sale via Cruelty”.
T YPOGRAPHY 2- “FOREVER”The word “forever” implies a sense that the repercussions of the band will be everpresent within society. However, one of the more common associations with theword “forever” is a sign of remembrance for the lately deceased band memberJames Owen “The Rev” Sullivan, Avenged Sevenfolds’ former drummer. If you lookclosely, you will see that the “rev” sub-section of “forever” is slightly larger thanthe rest of the word. This could also imply that though members of the band maydie, their presence will be there forever, represented by the demon type creaturedisplayed on the front of the album.
THE ALBUM IMAGEThe image of the album is very dark, however, the blue ofthe album does create a sense of illumination/rebirth. Thisis made by the smoke surrounding the demon. This isaffirmed by the stars, giving the demon a sense ofomnipresence. However, this could also be interpreted asSulphur from the demons’ encounters with other hellishbeings. The demon has associations with the mythicalbringer of death, “The Grim Reaper”. This could show that ina way, this demon is “home” in the graveyard. However, onclose inspect in the bottom right corner of the image, thereis a corner of a bed post. This could either imply that thisdemon is at his final resting place (and will thereforesleep, and no longer kill). It could also imply that there isyet another victim awaiting their death, or having a hellish“nightmare”.
WHAT HAVE I LEARNED THROUGH MY ANALYSIS The font of the band name is actually larger than the album name, I should probably adopt this for my album artwork. Generally, rock albums use vibrant colours (yet they are not generally bright colours). For example, bright blue as opposed to dark pink. There should be subtle references to other works (like a motif, for example). The focus does not have to be entirely on the artist. It should convey the message relating to the title of my CD album. There should be multiple colours on my album