Digital marketing assignment on technology and how it impacts our daily lives.

1. lance@found.golf
Lance Peach
SXSW

2. lance@found.golf
Lance Peach
TECHNOLOGY AND ITS
IMPACT ON LIFE

3. Access
Access to the
internet and its ever
expanding statistic
I
Search
SEO, SEM, web
profiling
e-Commerce
channels
Products
A brief look at the
timeline and growth
scale of produts
available to us
Summary References
Devices
The platforms on
which we create
these daily
dependancies
II III IV
Video
Our world of video
attention
V
Trend
Where we are and
where we think we
will be.
VI VII VIII

4. ACCESS

5. ACCESS
4.9 billion people
INTERNET
7.89 billion
GLOBAL POPULATION v
v
x
2021

6. ACCESS
4.9 billion people
INTERNET
7.89 billion
GLOBAL POPULATION v
v
x
2021

7. JANUARY 2023
5.16 BILLION
SOCIAL MEDIA INTERNET
4.76 BILLION

8. DEVICES

9. DEVICES USED
TO ACCESS
INTERNET
Mobile phones
Laptop
Desktop
Tablet
Cars
Connected television
Smart home device
Game console
Smart watch

10. Heart tracking
ECG reports
SMART
WATCH
Heart rate
Hearth rhythm
Blood - Oxygen level
Blood pressure
Calories
Sleep patterns
Temperature
Direction
Weather
News
Calendar
Social media
GPS satellite positioning

11. Detailed health
analysis
Instantly share
health concerns
SMART
WATCH
...
Heart rate
Hearth rhythm
Blood - Oxygen level
Blood pressure
Calories
Sleep patterns
Temperature
Direction
Weather
News
Calendar
Social media
GPS satellite positioning

12. SEARCH

13. DIGITAL SEARCH CHANNELS
The Colosseum

15. HOW SEO, SEM AND
COOKIES ARE SHAPING
OUR EXPERIENCE
your web profile starts here

16. HOW SEO, SEM AND
COOKIES ARE SHAPING
OUR EXPERIENCE
your web profile starts here

17. SEO | SEARCH ENGINE OPTIMISATION | ORGANIC

18. SEO | SEARCH ENGINE OPTIMISATION | ORGANIC
OPTIMISING...

19. SEM | SEARCH ENGINE MARKETING | PAID
With the use of keywords digital marketers can attract and drive traffic towards websites by paying
search engine providers for ad space on the results page (SERP)
SEM | PAID SEO | ORGANIC

20. SOCIAL MEDIA CHANNELS
E-COMMERCE CHANNELS

21. VIDEO

22. 0 25 50 75 100
Video reach
Music Video
Comedy/Meme
Tutorial
Live Stream
Educational
Product Review
Sport Clips
Gaming
Influencers
92.8%
50%
35.8%
28.7%
29.7%
27.1%
26.4%
26.7%
26.2%
25.5%
LEADING VIDEO CONTENT TYPE WORLDWIDE 2022
Online video consumption among internet users

23. PRODUCTS

24. Cosmetics and body care
Fashion and clothing
Food and beverage
Furniture and decor
Health and wellness
Household items
Pet care
Office equipment
Electronics
SUBSCRIPTION | DIGITAL PHYSICAL PRODUCTS
Streaming sites
e-Book
Education services
News and articles
Sports
Information
Software
Games
Media
Commercial use media

25. TREND

26. SHORT-FORM VIDEO
IS STILL THE LEADER
Cosmetics and body care
Fashion and clothing
Food and beverage
Furniture and decor
Health and wellness
Household items
Pet care
Office equipment
Electronics
SOCIAL MEDIA TRENDS
2023

27. SUMMARY

29. THANK YOU

30. Statista (2021). Number of internet users worldwide 2005-2017 | Statista. [online] Statista. Available at:
https://www.statista.com/statistics/273018/number-of-internet-users-worldwide/.
‌
statisticstimes.com. (n.d.). World population 2020 - StatisticsTimes.com. [online] Available at:
https://statisticstimes.com/demographics/world-population.php.
‌
Petrosyan, A. (2023). Internet and social media users in the world 2023. [online] Statista. Available at:
https://www.statista.com/statistics/617136/digital-population-
worldwide/#:~:text=Worldwide%20digital%20population%202023&text=As%20of%20January%202023%2C
%20there.
Petrosyan, A. (2023). Devices used to access the internet 2021. [online] Statista. Available at:
https://www.statista.com/statistics/1289755/internet-access-by-device-worldwide/.e-Book
NBC News. (n.d.). ChatGPT passes MBA exam given by a Wharton professor. [online] Available at:
https://www.nbcnews.com/tech/tech-news/chatgpt-passes-mba-exam-wharton-professor-rcna67036
Content Management. (n.d.). What Does Search Engine Marketing (SEM) Mean and How is It Used? [online]
Available at: https://www.techtarget.com/searchcontentmanagement/definition/Search-engine-marketing-
SEM#:~:text=Search%20engine%20marketing%20(SEM)%20is.Sports
Statista. (n.d.). Top video content type by global reach 2022. [online] Available at:
https://www.statista.com/statistics/1254810/top-video-content-type-by-global-
reach/#:~:text=Leading%20video%20content%20type%20worldwide%202022%2C%20by%20usage%20reach
&text=Music%20videos%20recorded%20the%20highest.Software
Mailchimp. (n.d.). Top Online Shopping Categories. [online] Available at: https://mailchimp.com/en-
gb/resources/top-online-shopping-categories/#:~:text=Some%20of%20the%20most%20common [Accessed
30 Mar. 2023].Media
www.sendible.com. (n.d.). Social Media Trends That You Need To Pay Attention To in 2023. [online]
Available at: https://www.sendible.com/insights/latest-social-media-trends-report.
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