Suzuki Digital media strategy

1. Suzuki Motorcycles
BY SELLING STREET BIKES, CRUISERS AND FUEL ONE
RACERS, SUZUKI HAS CLAIMED IT’S SPOT AS A
MOTORCYCLE POWERHOUSE….
You can follow Suzuki on these social media
platforms

2. Social Media
Motorcycle reviews

3. The “Hub” of Suzuki
Wide range of target
audience
A few keywords would be,
motorcycle, street bike, and cycle
racing

4. Online advertising
Each of these display ads use CPC

5. Inbound Marketing
 Target persona for Suzuki would be within the age range of 41-47
 A few ways to increase inbound marketing would be giving content offers
(with purchase) Free oil change, 1 year free repair, 1 free tire change.
These are all real ideas some motorcycle companies offer their customers

6. Suzuki Mobile App
• Suzuki’s Mobile app

7. How to gain reach
 Suzuki does a great job already one finding it’s target audience and implementing
advertisements into those peoples lives but…
They simply do not use enough traditional media.
Why traditional media? Their target market rage from 41-47 year olds, which most people at this
age group do not use social media, but prefer traditional medial outlets like television and radio

8. Budget
I believe search engine marketing is a key concept when it comes to
bringing awareness to Suzuki and its brand. Most people who are in
the market for buying new or used motorcycles go to google or Bing
first.
Average CPC on google cost
about $.49. I recommend
suzukii using this as it’s KPI

9. Recommendations
 Suzuki needs a better way to reach their target audience, They should try
using more traditional advertising outlets to better fit their target audience
who are at a age range that doesn’t use social media
 Their mobile applications need to be redesigned for better usability as well
as visual appeal
 Social media platforms need to emphasize more on promotion of products
because most post are mainly for user and follower satisfaction

10. Big picture
 Suzuki overall does has a great digital media strategy but they lack a few
core ideas
 Identifying audience persona
 Strong mobile application
 Inbound marketing problems