When store owners are already in business it can be a daunting task to stay current and relevant. Revitalizing your marketing and your in store visuals can be vital to the success of a business and retention of customers. This presentation gets existing business owners to think like a customer and a visual merchandiser, while considering modern marketing techniques. This presentation is originally crafted for the Mt. Airy Small Business Association per the request of the Surry County Community College. Powered by Lady Bizness for the #BiznessBranding Academy

1. Visual
Merchandising
& Marketing
Chisa D. Pennix-Brown, MBA
CEO of Lady Bizness, Inc.

2. Housekeeping
Please turn phones to silent of
vibrate
Join the Email List at
http://eepurl.com/tq3Xj
Please ask questions

3. Big Mistakes
DOING
NOTHING!

4. Big Mistakes
NEVER
WANTING TO
CHANGE!

5. Big Mistakes
KEEPING
EVERYTHING
THE SAME!

6. Big Mistakes
NOT GETTING
FEEDBACK!

7. Big Mistakes
PRETENDING “IT”
DOESN’T EXIST!

8. Visual Merchandising
is the activity and profession of developing the floor plans
and three-dimensional displays in order to maximize sales.
Both goods or services can be displayed to highlight their
features and benefits.
The purpose of such visual merchandising is to
•Attract
•Engage
•Motivate
the customer towards making a purchase.

9. Message
Decide on what message you want to send to potential
customers.
•New Items in the Store
•Getting Rid of Old Merchandise
•Seasonal Merchandise
•Holiday
•Cause
•Community Effort
https://www.youtube.com/watch?v=PboEuaKXNBY

10. VM Steps
Color Scheme
Floor Plan & Layout
Develop Merchandised Themes
Feature Sale Products
Lighting
Traffic Flow
Keep a Fresh Perspective

11. Display Techniques
Store Front
•Signage
•Logo
•Marquee
•Ambiance
Store Interior
•Flow
•End caps
•Stands / Displays
Store Exterior
•Landscaping
•Window Display
https://www.youtube.com/watch?v=l_BGgYhQerU

12. Be Creative
• Use Marker Pen
• Use Paper
• Use String/Rope
• Use Glass
• Use Clear Items
• Use Levels
• Use Balloons
• Use Signage
• Use Decals
• Use Photos

13. Customer Loyalty
MEMBERSHIP
•Loyalty Cards
•Newsletter
•Send out monthly
•Discounts
•Coupons
•Contests
•Early Shopper
•Late Shopper
•Free Gifts

14. Customer Loyalty
APPLICATIONS
•Foursquare
•Loyal Blocks
•Check-In on Facebook
•Yelp
Create Your Hashtags #

15. Shop Small
American Express
Free Marketing Materials
Neighborhood Champion
Small Business Saturday 11.28.15
Newsletter (Updates)
https://www.youtube.com/watch?v=_scAYl8z5Ic

16. Intentional Marketing
Create a Schedule
Updating your Social Networking
Make it something that your EMPLOYEES buy into
Attract the customer that YOU WANT!
Create ADVOCATES for your BRAND!

17. What is Your
Show Up & Show Out! Moment?
Find this presentation online at
www.SlideShare.net/LadyBizness
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