This document provides an overview and introduction to using Pinterest for business purposes. It defines common Pinterest terminology like pins, boards, repins, and likes. It recommends what types of content to pin and how to start a business account. The document also discusses features like hashtags, profiles, messages, analytics, buyable pins, and promoted pins. It aims to teach attendees how to effectively use Pinterest to market their business.
Online Social Shopping Motivation: A Preliminary Study
Pinterest Made Easy: A Guide to Using Pinterest for Business
1. Chisa D. Pennix-Brown / NC’s #1 Small Business Facilitator / LadyBizness.com
PINTEREST MADE EASY
Facilitated by Chisa D. Pennix-Brown, MBA
LadyBiznessOnline@Gmail.com
2. WELCOME & AGENDA
Please turn phones to silent or vibrate
Ask questions
Facilitator & Introductions
Follow the Facebook page
www.FB.com/LadyBiznessInc
3. WHAT IS PINTEREST?
The world’s catalog
Of Ideas!
2.2 million daily active users
+80% of users are women
36%of all pins with prices get more likes
4. PINTEREST JARGON
PIN Pin is used both as a noun (what you put on your
board is a “pin”) and a verb (the act of putting a
picture on a board is “pinning”
PINNER The Person Pinning Pins
REPIN
The Place Where you save
& categorize yours pins
BOARD
When you share another pinners pin to your board
LIKE If you see a pin that you like, but it doesn’t necessarily
fit into your own boards, you can click a button to
“Like” it
5. WHAT TO PIN?
Logos
Your Graphics
Brand Symbols
Your Photos
Announcements
Things that relate
Events (Local, Regional, World)
Things customers might like
Videos
BOARDS
10. HASHTAGS IN
PINTEREST
People use the hashtag symbol # before a relevant keyword or
phrase (no spaces) to categorize Pins.
Clicking on a hashtagged word in any message shows you all
other Pins marked with that keyword.
Hashtags can occur anywhere in the Post.
They will show up on other social media outlets.
11. 1. Clear Image
2. Concise Message
3. Hashtags/Keywords
4. Call to Action
5. Clickable Link
6. Share to Other
Social Outlets
56
ANATOMY
OF A GOOD
PIN
1
2
3
4
14. PROMOTED PINS
Awareness
Engagement
Traffic
Target Locations, Demographics, Devices
Cost per click, Choose Duration
Image can not contain (promo info, call to action, service claims, price
information, or deceptive content.
Apply at Business.Pinterest.com/en/promoted-pins
16. SHOW UP &
SHOW OUT
MOMENT!
Chisa D. Pennix-Brown, MBA
NC’s #1 Small Business Facilitator
Follow me @LadyBizness
Recommend me at
LinkedIn.com/in/LadyBizness
Find this Presentation at
www.Slideshare.net/LadyBizness