A proposal for a new modern convenience store in the Five Points neighborhood of Denver, Colorado. Seeking Funding, Seeking Investors.

1. Melody Market
A Modern Convenience Store in Five Points

2. Goals
Build a modern convenience store at the center of Five Points
 Provide more fresh food and snack options for residents of North
Denver
 Serve residents seeking convenient shopping for food with self
check out and a small store format
 Create local retail jobs
 Combine technology with historical cultural aesthetics to create a
preferred shopping experience
 Present an opportunity for local food brands to sell

3. The Location
Center of
5 points
Near Light Rail
FreeCovered
Parking
1600Cars a Day

4. Local
Competition
Sparse in a 5
block radius

5. Approximately
3611 sq ft

6. Space Features:
Concrete Floors
HighCeilings
Sufficient Power
and Data access

7. Space
Allocation
Total Space : 3611 sq ft
Retail/Store Space: 2600 sq ft
Other Areas for Operations: 1011 sq ft
 1 Restroom 50
 1 Staff break area 50
 1Walk in freezer 400
 1 Dry goods storage room 475
 1 Janitors room/closet 25

8. Product
Offerings
~ 2000SKU’s
 Candy & gum
 Chips - potato, corn, organic
 Coffee & soda
 Condiments
 Dairy - milk, butter, eggs, creamers
 Food service - prepared meals, salads, pastries and sandwiches
 Fresh produce (popular fruits and vegetables)
 Ice & ice creams
 Packaged beverages
 Personal hygiene toiletries
 Local small business foods, sauces, cheeses, pastas, breads and beers
 No cigarettes or lottery tickets

9. Audience
 Residents of Five Points
 Over 300 residents added to Welton St. over the last 5 years
 HH Income $50-75k
 Pedestrian/local over motorist driving by
 TimeValue - not wanting to go to the large super market
 Residents wanting to minimize human interaction
 Disposable income - willing to pay a premium price for the product,
its convenience and healthy food options

10. Ambiance
 Build on the cultural uniqueness of the
neighborhood
 Music – Energetic soothing jazz classics
 Visually - Bright white lights, wood grains,
open high ceilings, rich solid color scheme
 Imagery – Black & white, gray-scaled photos
of historic black entertainers

11. Top Level
Finances
Initial expenses, First 6 months $189k
 Lease $28k
 Build out/Equipment/Furniture $68k
 Inventory $50k
 Staff/Operations/Marketing $43k

12. OrgChart
2 FTEs
4 PTEs
Owner
LaSheita
Store
Manager
FTE 40 hrs
Assistant
Manager
FTE 40 hrs
Associate 1
PTE 25 hrs
Associate 2
PTE 25 hrs
Associate 3
PTE 25 hrs
Associate 4
PTE 25 hrs
Project
Coordinator

13. Projections
Monthly Operational Projections
 Revenue Projection $45-49k Per Month
 Expense Estimates $28-32k Per Month
 Margin 24-29%
FinancialAssumptions
 2 FTE, 4PTE
 1.5% of population visit store each day
 $9 average transaction amount per customer
 2% shrinkage
 17 hours of sales per day, closed 7 hrs a day

14. Seeking
Financial
Partnerships
Opportunity
 Forming the Melody Market Investment Group llc
 Min investment is $5k. Max investment $75k
 $5000 for 1% equity
 Invest by October 30th
 Investment amount is
 $4,450
 $550 legal and admin fees
 1% equity paid from EBIT
 EBIT projections
 $48k in 2021
 $148k in 2022
 $155k in 2023

15. Timeline
Summer 2020.
HireArchitecture Firm Concept Designs
Fall 2020. Formalize Partnerships,
Apply for OED Loan
Fall 2020. Cash Injection,
Hire Contractor
Winter 2020-21. Pull Permits and Begin
Construction
Feb 2020. 2nd Cash Injection,
Open Store

16. Invest in
Melody Market
 LaSheita Sayer
 Graduate CU Denver Business School
 24 years marketing & communications
 17 years in business management
 2 years retail & sales
 Ph. 720 949 2020