Best brands in Fast casual segment in Limited Service Restaurants

1. Top Fast Casual
Restaurants in
Limited Service
Segment

3. One of the original bakery cafe concepts,
specializing in sandwiches, salads and breads baked
fresh daily for all dayparts

4. Industry Overview
Ownership Parent Company Primary Distributor Produce Distributor POS Provider
Head Office Rank Average Check Segment Cuisine Type
Public Panera Bread Company Sygma Self- Distributing XPIENT
St. Louis, Missouri 11 $10.27 Fast Casual Bakery/Cafe

5.  4,000-4,500 square feet
 Seat 90-100 patrons plus patios
 Freestanding, inline, endcap
 In major markets, small cities and suburbs
 Deli and panini sandwiches
 Pasta, salad, soup
 Pick-two combos
 Bagels, breads, baked goods
Concept Characteristics and Business Strategy

6. 2006 - Bought a Stake in Paradise Bakery : In 2006, Panera agreed to purchase a 51% stake in the 44-unit Paradise Bakery & Cafe
chain for $21 million; the deal was completed in early 2007
1999 - Sold Au Bon Pain Co. : In 1999, stockholders of Au Bon Pain Co. approved the sale of its flagship Au Bon Pain brand. Upon
completion of the deal, the new parent of Panera/Saint Louis Bread became Panera Bread Co.
1993 - Renamed as Panera Bread : Following a “re-staging” of Saint Louis Bread Co., the stores changed their name to Panera
Bread
1993 - Bought Saint Louis Bread Company : In 1993, the company purchased a chain of bakery cafes in the St. Louis area called
Saint Louis Bread Company
1981 - Founded : Panera Bread got its start in 1981 as Au Bon Pain Co. under the leadership of Louis Kane and Ron Shaich
Key Events

7. System Characteristics

8. A hip Mexican chain that transformed the fast-casual
industry with its customizable, made-to-order
Mexican fare

9. Industry Overview
Ownership Parent Company Primary Distributor Produce Distributor POS Provider
Head Office Rank Average Check Segment Cuisine Type
Public Chipotle Mex. Grill Inc.. Mile Hi Foods Mile Hi Foods Aloha POS
Denver, Colorado 15 $11.47 Fast Casual Mexican

10.  1,600-2,600 square feet; seat 95 guests
 Freestanding, inline units
 Open kitchen
 Assembly-line-style ordering process
 Burritos, tacos, salads, bean/rice bowls
 Naturally raised chicken, beef, pork; tofu
 Locally grown hormone-free ingredients
 Chips and guacamole
Concept Characteristics and Business Strategy

11. Key Events
2013 - Pledged to Eliminate GMOs : Chipotle listed on its website products that contain GMOs (genetically modified organisms)
that are currently in use in its stores, and it pledged to elimate the use of GMOs in its supply chain
2011 - Launched the ShopHouse Southeast Asian Kitchen Concept :The company launched a fast-casual concept similar to
Chipotle that offers customizable Asian fare, in Washington, DC.
2011 - Utilized Premium Ingredients Storewide : Chipotle was using naturally raised and hormone-free chicken, beef and pork at
all of its restaurants, something it had begun doing in 2002.
2010 - Opened First International Unit : Chipotle opened its first unit outside of North America in London.
2007 - Logo and Signage Redesign :The company returned to its original name, Chipotle Mexican Grill, after a redesign of its
logo and signage
2006 - Went Public : Chipotle went public when McDonald’s spun off 35% of the chain. McDonald’s divested the rest of its stake
later that year
2001 - Dropped "Mexican Grill" from Its Name
1999 - McDonald's Increased Investment : McDonald’s increased its investment to more than 51%
1998 - McDonald's Corp. Minority Investment : In 1998, McDonald’s Corp. made a minority investment in the concept
1993 - Founded - Denver: Steve Ells opened the first Chipotle Mexican Grill near the University of Colorado campus in Denver

12. System Characteristics

13. A leading fast-casual Asian chain, known for its
varied Chinese fare and fast service

14. Industry Overview
Ownership Parent Company Primary Distributor Produce Distributor POS Provider
Head Office Rank Average Check Segment Cuisine Type
Private Panda Restaurant Gp. Sygma Sygma XPIENT
Rosemead, CA 29 $11.36 Fast Casual Asian/Noodle

15.  800-2,600 square feet
 Seat 30-50 patrons
 Freestanding, inline units
 Nontraditional units in malls, airports
 Beef, chicken, seafood stir-fries
 Chow mein, veggies, rice
 Egg rolls, pot stickers, fortune cookies
 Healthy menu
Concept Characteristics and Business Strategy

16. 2009 - Added Healthy Items : Panda Express began marking healthy items with servings that measure 250 calories or less on its
menu with a Wok Smart symbol
2001 - Stake in FoodBrand LLC Purchased : Panda Restaurant Group bought a 40% ownership stake in FoodBrand LLC, a wholly
owned subsidiary of Mills Corp., a shopping-center developer
1983 - Founded : Andrew Cherng and his father, Master Ming Tsai Cherng, founded Panda Management in 1973 and opened
Panda Inn dinner house.The company opened the first Panda Express and Andrew’s wife, Peggy, joined the company
Key Events

17. System Characteristics

18. High-quality submarine sandwiches served “freaky
fast”

19. Industry Overview
Ownership Parent Company Primary Distributor Produce Distributor POS Provider
Head Office Rank Average Check Segment Cuisine Type
Private Jimmy John’s Sysco Roins Produce Co. PDQ
Champaign, IL 36 $9.36 Fast Casual Sandwich

20. 1993 - Franchising Began
1983 - Founded - Charleston, IL: Jimmy John Liautaud founded Jimmy John's in 1983 near the Eastern Illinois University campus in
Charleston, IL
Key Events

21. System Characteristics

22. Made-to-order wings paired with signature sauces in
a fun, upscale environment

23. Industry Overview
Ownership Parent Company Primary Distributor Produce Distributor POS Provider
Head Office Rank Average Check Segment Cuisine Type
Private Zaxby’s Performance Food Gp Performance Food Gp MICROS
Athens, Georgia 41 $10.35 Fast Casual Chicken

24.  3,300 square feet, 85-95 guests
 Freestanding buildings
 Memorabilia-covered walls
 Artfully designed dining area
 Chicken wings, tenders, sandwiches
 About 10 signature sauces
 Fries, chips, onion rings
 Combo meals, party platters
Concept Characteristics and Business Strategy

25. Key Events
2012 - Introduced New Prototype :The new 3,785-square-foot prototype was reminiscent of a rural farmhouse, featuring a drive-
thru window and seating for 90
2001 - Reached 100 Units
1994 - Began Franchising
1990 - Founded - Statesboro, GA: Zach McLeroy and Tony Townley founded Zaxby's in Statesboro, GA, in 1990

26. System Characteristics

27. No-frills menu of signature burgers topped with any
combo of 15 free toppings

28. Industry Overview
Ownership Parent Company Primary Distributor Produce Distributor POS Provider
Head Office Rank Average Check Segment Cuisine Type
Private Five Guys US. Foods US. Foods ParTech
Lorton,Virginia 43 $13.67 Fast Casual Burger

29.  2,000-3,000-square-foot endcaps, 40-75 guests
 Chalkboard announces daily potato origin
 Displays potato crates and peanut-oil containers
 Offers free peanuts during wait
 USDA beef burgers cooked well
 15 available burger toppings
 Hot dogs, sandwiches
 Fries cooked in peanut oil
Concept Characteristics and Business Strategy

30. 2003 - Began Franchising : Five Guys began franchising with the assistance of Fransmart in 2003
1986 - Founded - Arlington,VA: Five Guys was founded by Jerry and Jane Murrell and their five sons in Arlington,VA, in 1986
Key Events

31. System Characteristics

32. AMIT KUMAR DAS
Program Manager, Capgemini
E-mail id: amit.b.das@capgemini.com
SOURCES:
www.qsrweb.com
www.technomic.com
www.panerabread.com
www.chipotle.com
www.pandaexpress.com
www.jimmyjohns.com
www.zaxbys.com
www.fiveguys.com