Smart City - Smart Parking with Vision Sensor
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Smart City - Smart Parking with Vision Sensor
- 1. Smart City - Smart Parking with Vision Sensor Seevider Inc., Hobin Kim, CEO, hobin@seevider.com, (408)930-0852 © 2014 SeeVider, Inc. All right reserved. Confidential Information, No Reproduction without Permission www.seevider.com StartmeupHK Venture Programme
- 2. The Problem Drivers: have to cruise around to find a parking spot in the heart of any major city 30% Traffic Caused People Spends 5-19 minutes 4 Billion Hours Lost Every Year Wasted 2.9 Billion Gallons of Gas Emit 45 Million Tons of CO2 ( Source: SFMTA 2014, Shrank and Romax, 2007, Donald Schoup, 2007 ) Facility and City: Very expensive to provide the real-time Occupancy Information to drivers Need for a Cost Effective Parking Sensor Service upgrade for Parking Information Effective Operations, Revenue Management & Utilization of Inventory © 2014 SeeVider, Inc. All right reserved. Confidential Information, No Reproduction without Permission www.seevider.com
- 3. Market Size and Opportunity in USA Market Scale 70,400 Facilities 800M-1B Parking Spaces TAM: $ 20B Target Market 40,000 Facilities 100M Parking Spaces Target Segment Shopping Center Univ/College Airport Stadium SAM: $ 2B Market Penetration Status Competitors ≤ 1% Target Segment 20% Source: Parking in Perspective, National Parking Association 2011, based on US Census Bureau Study © 2014 SeeVider, Inc. All right reserved. Confidential Information, No Reproduction without Permission www.seevider.com
- 4. The Solution: The Vision Sensor SeeVider Sensor= Camera + Mini Computer Client Apps True Real Time Parking availability and guidance information Enable ‘Dynamic Pricing’, adjusted for demand, in real-time Most Efficient solution by sensing multi-spaces and easy of Installation Energy Savings (via lighting control) pays for the cost of the sensor Sustainability Solution to reduce Fuel Consumption and Co2 emissions IP and patent filing underway by Fenwick & West © 2014 SeeVider, Inc. All right reserved. Confidential Information, No Reproduction without Permission www.seevider.com
- 5. The Solution: Service Architecture SeeVider Sensor Use Cases Client App SeeVider Server DDBB Parking Garage Parking Lot Street Parking REST API Partners Mobile App P P P P Parking Operator Corp. Users SeeVider sensor © 2013 SeeVider, Inc. All right reserved. Confidential Information, No Reproduction without Permission www.seevider.com
- 6. Differentiation & Value Proposition Current Solutions Seevider Solution Cost Effective: $60 per space Easy Installation: wireless Network & or 4G support Expensive: $ 250-280 per space Installation: Requires extensive construction, wiring & cabling Solution is only a Parking Sensor Lighting control-energy saving can pay for the cost of Sensor: No Upfront No Expandability of functionality CAPEX Expandable to many other Functions Competition: Streetline, IPS, Park with Embedded Android OS help, Nedap, Cur, Sensys © 2013 SeeVider, Inc. All right reserved. Confidential Information, No Reproduction without Permission www.seevider.com
- 7. Being Evaluated by Leading Companies PO issued and Project Under Installation: Nissan Motors America Pilot Projects Scheduled on Oct -Nov 2014 • Global Parking Service Company: ABM • Government Organizations: the City of San Jose and BART • Financial Service: Wells Fargo Bank © 2014 SeeVider, Inc. All right reserved. Confidential Information, No Reproduction without Permission www.seevider.com
- 8. Revenue Model (A) Vision Sensor MSRP is $ 250 per sensor. Volume discount available (B) Subscription Service Fee • Tier 1: $ 5 fee for per space, per month • Tier 2: 10% reservation commission • Tier 3: $ 5 monthly fee for Vehicle Monitoring (C) Data Brokering and Data-as-a-service • Parking Apps and Services: Parkme, ParkoPedia, Parkwhiz, ParkNow, SFPark • Shopping malls, Corporate facilities, Univ/Colleges, Retailers, AD Service • Municipalities and Security service (D) Parking Share Service Fee • for Private Parking Space in the a city’s core: 40:60 Revenue Split model with Free Sensor Installation © 2014 SeeVider, Inc. All right reserved. Confidential Information, No Reproduction without Permission www.seevider.com
- 9. Partners and Channels Manufacturing Partner: • Pre-production product is manufactured in South Korea • Initialize UL Certification Process by December 2014 • Planned commercial manufacturing in the US in 2015 Channel and Installation Partners • Global IT Companies: IBM, Cisco, Oracle and Xerox under discussion • Large Parking Operators ; ABM, Central, LAZ • Parking Solution Vendors: Carlos Gavacci, ParkAssist, ParkoPedia…. • Installation Partners: ABM, Central, Laz, Security Camera Vendors and electrical contractors © 2014 SeeVider, Inc. All right reserved. Confidential Information, No Reproduction without Permission www.seevider.com
- 10. Projected Financial Statement unit: 1,000 USD Draft 2013 2014 2015 2016 2017 Revenue Revenue - 180 2,000 20,000 40,000 COGS - 90 1,000 10,000 15,000 Gross margin - 90 1,000 10,000 25,000 Expenses R&D, Mfg. 500 500 1,000 3,000 5,000 Sales & Marketing 20 100 550 1,500 4,000 Operation 50 75 300 1,000 3,500 Sub total 570 675 1,850 5,500 12,500 Net Profit - 570 - 585 -850 4,500 12,500 Reference Sales volume (pcs) - 100 5,000 50,000 100,000 Employees 5 6 15 60 100 Parking spaces covered - 400 spaces 20,000 200,000 400,000 © 2014 SeeVider, Inc. All right reserved. Confidential Information, No Reproduction without Permission www.seevider.com
- 11. Seevider Management Team CEO, Hobin Kim Entrepreneur COO, Sudhir Jain Advisor, Product Strategy Param Singh VP Engineering, Harold Han VP of Sales, Jeff Meyers CMO, Martijn Kolenbrander © 2014 SeeVider, Inc. All right reserved. Confidential Information, No Reproduction without Permission
- 12. Sustainability Benefit Analysis For Parking : Reduce the time to find a suitable parking spot about 3-10 Minutes Wasted 2.9 Billion Gallons of Gas 45 Million Tons of CO2 Emission 50% Reducing 1.45 Billion Gallons of Gas 22.5 Million Tons of CO2 Emission For Lighting Control by LED + Vision Sensor : Reduce Electricity and Co2 Emission Per 100W HPS Bulb, $ 0.10/kwh, Yearly 75% Reducing 201Kwh $ 20 804Kwh per bulb $ 80 per bulb 0.44Mt per bulb 0.11Mt © 2014 SeeVider, Inc. All right reserved. Confidential Information, No Reproduction without Permission www.seevider.com
- 13. Where We are Heading to BUSINESS DEVELOPMENT Product Alpha Complete Product Beta Complete Pre-Marketing Nissan Motors Project Start Service Pilot Project Launch Fast Growth Revenue Generation Channeling & Partnership 2013 4Q 2014 1 Q 2Q 3Q 4Q 2015 1Q TIME © 2014 SeeVider, Inc. All right reserved. Confidential Information, No Reproduction without Permission www.seevider.com
- 14. Investment Ask and Uses ►Looking for Series A Investment: $ 3M ►Funds used for Resource Allocation Amount Product revision for scale of manufacturing $ 500K Sales and channel development $ 500K Partner integration: SDK, API $ 500K Manufacturing cost of Vision Sensor- 10,000 unit run $ 1M Algorithm and Application Enhancement $ 500K Total $3.0M © 2014 SeeVider, Inc. All right reserved. Confidential Information, No Reproduction without Permission www.seevider.com