Power Point for week 5

1. Digital Marketing
Kyle O’Connell

2. Digital Marketing Uses
the 4E Framwork
• Excite customers with relevant offers
• Educate them about the offering
• Experience products
• Engage the customers with opportunity

3. Excite
You should be exciting customer’s
about the latest and greatest
product and with relevant offers

4. Educate
You should be educating the customers about the product and what you are offering

5. Experience
Help customers experience
products, directly or indirectly.

6. Engage
Always give the customer the
opportunity to engage.

7. The Wheel of
Social Media
Engagement
Highlights five factors on the
uniqueness of social media in
driving engagement

8. The
Information
Affect
Relevant information is spread by
firms or individuals to other
members of it’s social network

9. The
Connected
Affect
An outcome of social media that
satisfies humans innate need to
connect with other people.

10. The Network
Affect
The outcome of social media
engagement in which every time a
firm or person post information.

11. The Dynamic
Affect
Back-and-Forth communications
in an active and effective manner
from business to consumer.

12. The Timeliness Affect
Being able to engage with the customer at the right place and time.