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The Power of Content Marketing at @Dreamforce

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Kyle Lacy
Kyle Lacy

The Power of COntent marketing session presented at Dreamforce with Marcus Nelson of Addvocate, Chris Moody of Compendium and myself.

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The Power of Content Marketing
Kyle Lacy Senior Manager Global Content Marketing & Research @kyleplacy
What you will see with rapid data and social sharing is the death of the average and the era of you. Businesses will be able to truly serve the individual. Ginni Rometty CEO, IBM
Three types of content development: 1. Empathy 2. Perspective Taking 3. Personalization
Empathy Understanding someone’s emotional state or feelings Daniel Pink
Two types : 1. Empathy 2. Perspective Taking
Perspective Taking Cognitive & analytical – it’s understanding someone’s interests Daniel Pink
Personalization
We must move from numbers keeping score to numbers that drive better actions. David Walmsley Head of Multichannel Marks & Spencer
Chris Moody VP of Marketing @cnmoody
Marcus Nelson Founder / CEO @marcusnelson
All about Addvocate Enable people across the organization to use their personal social networks to share captivating content, invite friends to events, offer tips & tricks, and become the face of your brand. Browser plugins for Chrome and Firefox Mobile for iOS available soon. Chatter and Chatter Mobile integrations available soon. @marcusnelson #df13
@marcusnelson #df13
@marcusnelson #df13
@marcusnelson #df13
@marcusnelson #df13
@marcusnelson #df13
@marcusnelson #df13
@marcusnelson #df13
@marcusnelson #df13
@marcusnelson #df13
@marcusnelson #df13
@marcusnelson #df13
@marcusnelson #df13
@marcusnelson #df13
@marcusnelson #df13
The Power of Content Marketing at @Dreamforce

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