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7. Ginni Rometty
CEO, IBM
What you will see with rapid
data and social sharing is the
death of the average and the era
of you.
Businesses will be able to truly
serve the individual.
@kyleplacy
14. @kyleplacy
Smartphone Penetration (Total Population)
0
10
20
30
40
50
60
70
35.9
22.2
45.1
38.2 38.2
28.8
18.2
27.9
43.4
54.3
15.5
44.2
50.7
42.7
50.9
48
33.5
59
45.5
42.3
39.8
32.5
41.3
52
67.5
35
55.4
63
54
62.2
2012
2013
18. @kyleplacy
Purchased a Product or Service
2013 Activities on a Smartphone (Google)
0
5
10
15
20
25
30
35
40
45
50
37
25
42.4
28.3
31.2
34.3
31.8
33.8
31.1
45.7
38.8
30.5
46.9
42.6
39.3
28. 41% of consumers buy more
from retailers who send
personalised emails based on
past buying behaviours.
Return Path
@kyleplacy
39. 12-25% increase in sales if
the transactional message
includes personalised
product recommendations.
ExactTarget Marketing Cloud
@kyleplacy
40. The future of marketing is
also a recognition of a
customer’s social identity
and their quantified self.
@kyleplacy
48. We must move from numbers
keeping score to numbers that
drive better actions.
David Walmsley
Head of Multichannel
Marks & Spencer
@kyleplacy