We now know with certainty what the point of all of this has been…data.Oil is a commodity that needs to be collected, refined and integral to lubricating progress and innovation.
I’m so far removed from the student experience that I had to enlist one of our best and brightest, a true influencer to delve into the world and produce a report.
Trail of indexed, searchable and sharable shells of brand presences, which reflect on the brand.
Did anyone go to SXSW?Biggest theme was Big Data…marketing/tech community came to a consensus that all of our social activity is yielding something substantial and transformative.
Actually sponsors of the 2012 Innovation Zone Pitch Off
Social logins as passports to the rest of the internet (via social checkins)For another competitor to enter into the space, there has to be a very strong value proposition:AdsEmphasis on branded contentStable design & functionality (not as many rapid changes)
Talk about DieselTalk about Aldo E-Mail
Tradeoff between the ability to participate in the app ecosystem.If the product is free, you are the product.
Interaction: I'm telling you to download an app. It's the next big thing in social media. What are some considerations you make about the app itself? Tell me about an app an app on your phone?
Simplicity is key
Facebook bought Glancee
Success when connected to a purchasing mechanism.GetGlue doesn’t do anything with my data.
The challenge here is that media executives are sitting around the table talking about monetizing and they are oblivious to the point of all of this.
Budget is a reflection of a company’s priorities
Yelp and FourSquare need to merge ASAP.
Teens love sexting, and so does Anthony Weiner.Snapchat: 150M pictures DAILY!
Every social media platform has an element of microblogging in it. And every microblogging proper platform is moving away from it.
Jaiku was neglected.Posterous sold out too early.
Twitter evolving into Centralized Social Network
North America ^WorldwideRenRenOrkutTencent QQ
Hot or Not? - A Framework for Anticipating, Recognizing and Integrating the Next Big Thing in Social Media
Hot or Not?A framework foranticipating, recognizing andintegrating the next big thing insocial media.@HAMZAK
“You Have To Use This New App!”Are my friends/customers there?Can I use it to extend my brand presence?Does it have storytelling potential?What’s the return on it?Will it still be around in a year?
Verdict: Music DiscoveryHOT• Twitter (Potential)• SoundCloud (50% MKT)• Pandora (30% MKT)• Tunigo (Spotify)NOT• Ping (Come on, Apple…)The market isprimed. Now it allcomes down tocontent selectionand user power totip the scales.
RecapAnticipating• Platforms will innovate aroundthese factors:1. Simple2. Immediate3. Social4. Integrated5. PersonalizedRecognizing• Familiarize yourself with whyapps succeed or fail• Practice reverse mentoring• Study company fundamentals• Stay abreast of industry trendsIntegrating• Measure against your goals• Identify data points to collect• Gather your portfolio• List your content• Connect content with channel• Sketch content flow• Consistent branding• Allocate the best resources• Focus on metrics