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Hot or Not?A framework foranticipating, recognizing andintegrating the next big thing insocial media.@HAMZAK
“Data is the new oil”@tommer
“Why Don’t I Own This?”
TheChar LoroExperiment
Successes• Among the most influential higher ed brands• Highest rise of applications in Ontario• Model replicated across o...
What’s TheProblem?
App Graveyard
Brands AreWasting Time
Brands AreLosing Money
Need To Be More Strategic
Save Time & Money
StayRelevant
Capture Big Data
@HamzaK
Splash Effect
LEVEL 1:ANTICIPATINGLEVEL 2:RECOGNIZINGLEVEL 3:INTEGRATING
There Won’t Be AnotherFacebook, Twitter, LinkedIn OrYouTube.
Big Data Becomes Easier To Manage
Big data is the new oil. But like oilyouve got to refine it. On its owndata isnt useful. What you do withit is important.@...
Ubiquitous Personalization
VisualMarketingReignsSupreme
Real Time MarketingBecomes Precedent
The End Of PrivacyAs We Know It
“The true cost of remaininganonymous, then, might beirrelevance.”Eric Schmidt & Jared Cohen The New Digital Age
Simple.Immediate.Social.Integrated.Personalized
LEVEL 1:ANTICIPATINGLEVEL 2:RECOGNIZINGLEVEL 3:INTEGRATING
“You Have To Use This New App!”Are my friends/customers there?Can I use it to extend my brand presence?Does it have storyt...
Why Do Some Apps Fail?
Bad Timing
Barriers To Adoption
Poor Design
PoorManagement
Why Do SomeApps Succeed?
Fills A Vacuum
Does One Thing Extremely Well
Designed For Humans
Semantic
“Technology has removed thetechnology from the technology.”@MitchJoel
AppWars
Video Sharing
Verdict: Video SharingHOT• YouTube (Dominant)• Tout (60% MKT)• Vine (Potential)NOT• SocialCam• Cinemagram• ViddyBeing firs...
Photo Sharing
Verdict: Photo SharingHOT• Instagram (76% MKT)• Pinterest (Growth)NOT• Fancy (Half-Baked)Critical massenables Pinterestto ...
Professional
Verdict: ProfessionalHOT• LinkedIn (90% MKT)NOT• Branchout• GlassdoorThere’s simply nopie left on theprofessionalsocial ne...
Social Discovery
Verdict: Social DiscoveryHOT• Sonar• Banjo• HighlightNOT• Glancee (Facebook)This niche is ripefor the taking. Butbe watchf...
Media Discovery
Verdict: Media DiscoveryHOT• GoodReads (Amazon)NOT• Viggle (Burdened)• GetGlue (Burdened)For Pete’ssake, dosomething witht...
“Big data is a fire hose, and most ofus are trying to put it in a teacup.”@tommer
Music Discovery
Verdict: Music DiscoveryHOT• Twitter (Potential)• SoundCloud (50% MKT)• Pandora (30% MKT)• Tunigo (Spotify)NOT• Ping (Come...
Video Discovery
Verdict: Video DiscoveryHOT• YouTube (70% MKT)NOT• Vimeo (Nice try)• Veoh (Bankrupt)• Kyte (Huh?)• Vevo (LOL)YouTube issyn...
Location Discovery
Verdict: Location DiscoveryHOT• FourSquare (95% MKT)• Yelp (Engine)NOT• Gowalla (Facebook)Do one thingextremely well.
Ephemeral Messaging
Verdict: Ephemeral MessagingHOT• Snapchat (Growth)NOT• Facebook Poke• Wickr• BlinkTeens lovesexting?
Micro Blogging
Verdict: Micro BloggingHOT• Tumblr (Loyalty)• Twitter (86% MKT)NOT• Posterous (Twitter)• Jaiku (Neglected)The definition o...
Social Networks
Verdict: Social NetworksHOT• Facebook (72% MKT)• Google+ (Growth)NOT• MySpace (DOA)• Path (Dying)• Pheed (Too late)There w...
AcquiringInsights
Reverse Mentoring
CompanyFundamentalsManagementCultureLocationTrack RecordValuationFundingTalent
Stay Abreast Of Industry TrendsTechCrunchMashableCrunchBasePodcastsTwitter
Your Safest Bets• Facebook• Twitter• LinkedIn• YouTube• Google+• Pinterest• Instagram
LEVEL 1:ANTICIPATINGLEVEL 2:RECOGNIZINGLEVEL 3:INTEGRATING
1) Measure AgainstYour Goals
2) Identify Data Points To Collect
3) Gather Your Portfolio
4) List Your Content
5) Connect Content w/ Channel
6) Sketch Content Flow
7) ConsistentBranding
8) Allocate TheBest Resources
9) Focus OnMetrics
RecapAnticipating• Platforms will innovate aroundthese factors:1. Simple2. Immediate3. Social4. Integrated5. PersonalizedR...
Conclusion
THANK YOU!@HAMZAKQuestions?
Hot or Not? - A Framework for Anticipating, Recognizing and Integrating the Next Big Thing in Social Media
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Hot or Not? - A Framework for Anticipating, Recognizing and Integrating the Next Big Thing in Social Media

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Hot or Not? - A Framework for Anticipating, Recognizing and Integrating the Next Big Thing in Social Media

  1. 1. Hot or Not?A framework foranticipating, recognizing andintegrating the next big thing insocial media.@HAMZAK
  2. 2. “Data is the new oil”@tommer
  3. 3. “Why Don’t I Own This?”
  4. 4. TheChar LoroExperiment
  5. 5. Successes• Among the most influential higher ed brands• Highest rise of applications in Ontario• Model replicated across other institutions• Spinoff to successful consulting career
  6. 6. What’s TheProblem?
  7. 7. App Graveyard
  8. 8. Brands AreWasting Time
  9. 9. Brands AreLosing Money
  10. 10. Need To Be More Strategic
  11. 11. Save Time & Money
  12. 12. StayRelevant
  13. 13. Capture Big Data
  14. 14. @HamzaK
  15. 15. Splash Effect
  16. 16. LEVEL 1:ANTICIPATINGLEVEL 2:RECOGNIZINGLEVEL 3:INTEGRATING
  17. 17. There Won’t Be AnotherFacebook, Twitter, LinkedIn OrYouTube.
  18. 18. Big Data Becomes Easier To Manage
  19. 19. Big data is the new oil. But like oilyouve got to refine it. On its owndata isnt useful. What you do withit is important.@tommer
  20. 20. Ubiquitous Personalization
  21. 21. VisualMarketingReignsSupreme
  22. 22. Real Time MarketingBecomes Precedent
  23. 23. The End Of PrivacyAs We Know It
  24. 24. “The true cost of remaininganonymous, then, might beirrelevance.”Eric Schmidt & Jared Cohen The New Digital Age
  25. 25. Simple.Immediate.Social.Integrated.Personalized
  26. 26. LEVEL 1:ANTICIPATINGLEVEL 2:RECOGNIZINGLEVEL 3:INTEGRATING
  27. 27. “You Have To Use This New App!”Are my friends/customers there?Can I use it to extend my brand presence?Does it have storytelling potential?What’s the return on it?Will it still be around in a year?
  28. 28. Why Do Some Apps Fail?
  29. 29. Bad Timing
  30. 30. Barriers To Adoption
  31. 31. Poor Design
  32. 32. PoorManagement
  33. 33. Why Do SomeApps Succeed?
  34. 34. Fills A Vacuum
  35. 35. Does One Thing Extremely Well
  36. 36. Designed For Humans
  37. 37. Semantic
  38. 38. “Technology has removed thetechnology from the technology.”@MitchJoel
  39. 39. AppWars
  40. 40. Video Sharing
  41. 41. Verdict: Video SharingHOT• YouTube (Dominant)• Tout (60% MKT)• Vine (Potential)NOT• SocialCam• Cinemagram• ViddyBeing first out ofthe gates iscrucial. Beingattached to amedia giant alsohelps.
  42. 42. Photo Sharing
  43. 43. Verdict: Photo SharingHOT• Instagram (76% MKT)• Pinterest (Growth)NOT• Fancy (Half-Baked)Critical massenables Pinterestto drink Fancy’smilkshake (andothercompetitors, forthat matter)
  44. 44. Professional
  45. 45. Verdict: ProfessionalHOT• LinkedIn (90% MKT)NOT• Branchout• GlassdoorThere’s simply nopie left on theprofessionalsocial networkplate.
  46. 46. Social Discovery
  47. 47. Verdict: Social DiscoveryHOT• Sonar• Banjo• HighlightNOT• Glancee (Facebook)This niche is ripefor the taking. Butbe watchful of thegiants sitting onthe sides.
  48. 48. Media Discovery
  49. 49. Verdict: Media DiscoveryHOT• GoodReads (Amazon)NOT• Viggle (Burdened)• GetGlue (Burdened)For Pete’ssake, dosomething withthe data!
  50. 50. “Big data is a fire hose, and most ofus are trying to put it in a teacup.”@tommer
  51. 51. Music Discovery
  52. 52. Verdict: Music DiscoveryHOT• Twitter (Potential)• SoundCloud (50% MKT)• Pandora (30% MKT)• Tunigo (Spotify)NOT• Ping (Come on, Apple…)The market isprimed. Now it allcomes down tocontent selectionand user power totip the scales.
  53. 53. Video Discovery
  54. 54. Verdict: Video DiscoveryHOT• YouTube (70% MKT)NOT• Vimeo (Nice try)• Veoh (Bankrupt)• Kyte (Huh?)• Vevo (LOL)YouTube issynonymous withonline video.
  55. 55. Location Discovery
  56. 56. Verdict: Location DiscoveryHOT• FourSquare (95% MKT)• Yelp (Engine)NOT• Gowalla (Facebook)Do one thingextremely well.
  57. 57. Ephemeral Messaging
  58. 58. Verdict: Ephemeral MessagingHOT• Snapchat (Growth)NOT• Facebook Poke• Wickr• BlinkTeens lovesexting?
  59. 59. Micro Blogging
  60. 60. Verdict: Micro BloggingHOT• Tumblr (Loyalty)• Twitter (86% MKT)NOT• Posterous (Twitter)• Jaiku (Neglected)The definition ofmicro blogging ischanging. Plentyof space forinnovation.
  61. 61. Social Networks
  62. 62. Verdict: Social NetworksHOT• Facebook (72% MKT)• Google+ (Growth)NOT• MySpace (DOA)• Path (Dying)• Pheed (Too late)There won’t beanotherFacebook.Facebook isalready the nextFacebook.
  63. 63. AcquiringInsights
  64. 64. Reverse Mentoring
  65. 65. CompanyFundamentalsManagementCultureLocationTrack RecordValuationFundingTalent
  66. 66. Stay Abreast Of Industry TrendsTechCrunchMashableCrunchBasePodcastsTwitter
  67. 67. Your Safest Bets• Facebook• Twitter• LinkedIn• YouTube• Google+• Pinterest• Instagram
  68. 68. LEVEL 1:ANTICIPATINGLEVEL 2:RECOGNIZINGLEVEL 3:INTEGRATING
  69. 69. 1) Measure AgainstYour Goals
  70. 70. 2) Identify Data Points To Collect
  71. 71. 3) Gather Your Portfolio
  72. 72. 4) List Your Content
  73. 73. 5) Connect Content w/ Channel
  74. 74. 6) Sketch Content Flow
  75. 75. 7) ConsistentBranding
  76. 76. 8) Allocate TheBest Resources
  77. 77. 9) Focus OnMetrics
  78. 78. RecapAnticipating• Platforms will innovate aroundthese factors:1. Simple2. Immediate3. Social4. Integrated5. PersonalizedRecognizing• Familiarize yourself with whyapps succeed or fail• Practice reverse mentoring• Study company fundamentals• Stay abreast of industry trendsIntegrating• Measure against your goals• Identify data points to collect• Gather your portfolio• List your content• Connect content with channel• Sketch content flow• Consistent branding• Allocate the best resources• Focus on metrics
  79. 79. Conclusion
  80. 80. THANK YOU!@HAMZAKQuestions?

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