Hot or Not?A framework foranticipating, recognizing andintegrating the next big thing insocial media.@HAMZAK
“Data is the new oil”@tommer
“Why Don’t I Own This?”
TheChar LoroExperiment
Successes• Among the most influential higher ed brands• Highest rise of applications in Ontario• Model replicated across o...
What’s TheProblem?
App Graveyard
Brands AreWasting Time
Brands AreLosing Money
Need To Be More Strategic
Save Time & Money
StayRelevant
Capture Big Data
@HamzaK
Splash Effect
LEVEL 1:ANTICIPATINGLEVEL 2:RECOGNIZINGLEVEL 3:INTEGRATING
There Won’t Be AnotherFacebook, Twitter, LinkedIn OrYouTube.
Big Data Becomes Easier To Manage
Big data is the new oil. But like oilyouve got to refine it. On its owndata isnt useful. What you do withit is important.@...
Ubiquitous Personalization
VisualMarketingReignsSupreme
Real Time MarketingBecomes Precedent
The End Of PrivacyAs We Know It
“The true cost of remaininganonymous, then, might beirrelevance.”Eric Schmidt & Jared Cohen The New Digital Age
Simple.Immediate.Social.Integrated.Personalized
LEVEL 1:ANTICIPATINGLEVEL 2:RECOGNIZINGLEVEL 3:INTEGRATING
“You Have To Use This New App!”Are my friends/customers there?Can I use it to extend my brand presence?Does it have storyt...
Why Do Some Apps Fail?
Bad Timing
Barriers To Adoption
Poor Design
PoorManagement
Why Do SomeApps Succeed?
Fills A Vacuum
Does One Thing Extremely Well
Designed For Humans
Semantic
“Technology has removed thetechnology from the technology.”@MitchJoel
AppWars
Video Sharing
Verdict: Video SharingHOT• YouTube (Dominant)• Tout (60% MKT)• Vine (Potential)NOT• SocialCam• Cinemagram• ViddyBeing firs...
Photo Sharing
Verdict: Photo SharingHOT• Instagram (76% MKT)• Pinterest (Growth)NOT• Fancy (Half-Baked)Critical massenables Pinterestto ...
Professional
Verdict: ProfessionalHOT• LinkedIn (90% MKT)NOT• Branchout• GlassdoorThere’s simply nopie left on theprofessionalsocial ne...
Social Discovery
Verdict: Social DiscoveryHOT• Sonar• Banjo• HighlightNOT• Glancee (Facebook)This niche is ripefor the taking. Butbe watchf...
Media Discovery
Verdict: Media DiscoveryHOT• GoodReads (Amazon)NOT• Viggle (Burdened)• GetGlue (Burdened)For Pete’ssake, dosomething witht...
“Big data is a fire hose, and most ofus are trying to put it in a teacup.”@tommer
Music Discovery
Verdict: Music DiscoveryHOT• Twitter (Potential)• SoundCloud (50% MKT)• Pandora (30% MKT)• Tunigo (Spotify)NOT• Ping (Come...
Video Discovery
Verdict: Video DiscoveryHOT• YouTube (70% MKT)NOT• Vimeo (Nice try)• Veoh (Bankrupt)• Kyte (Huh?)• Vevo (LOL)YouTube issyn...
Location Discovery
Verdict: Location DiscoveryHOT• FourSquare (95% MKT)• Yelp (Engine)NOT• Gowalla (Facebook)Do one thingextremely well.
Ephemeral Messaging
Verdict: Ephemeral MessagingHOT• Snapchat (Growth)NOT• Facebook Poke• Wickr• BlinkTeens lovesexting?
Micro Blogging
Verdict: Micro BloggingHOT• Tumblr (Loyalty)• Twitter (86% MKT)NOT• Posterous (Twitter)• Jaiku (Neglected)The definition o...
Social Networks
Verdict: Social NetworksHOT• Facebook (72% MKT)• Google+ (Growth)NOT• MySpace (DOA)• Path (Dying)• Pheed (Too late)There w...
AcquiringInsights
Reverse Mentoring
CompanyFundamentalsManagementCultureLocationTrack RecordValuationFundingTalent
Stay Abreast Of Industry TrendsTechCrunchMashableCrunchBasePodcastsTwitter
Your Safest Bets• Facebook• Twitter• LinkedIn• YouTube• Google+• Pinterest• Instagram
LEVEL 1:ANTICIPATINGLEVEL 2:RECOGNIZINGLEVEL 3:INTEGRATING
1) Measure AgainstYour Goals
2) Identify Data Points To Collect
3) Gather Your Portfolio
4) List Your Content
5) Connect Content w/ Channel
6) Sketch Content Flow
7) ConsistentBranding
8) Allocate TheBest Resources
9) Focus OnMetrics
RecapAnticipating• Platforms will innovate aroundthese factors:1. Simple2. Immediate3. Social4. Integrated5. PersonalizedR...
Conclusion
THANK YOU!@HAMZAKQuestions?
Hot or Not? - A Framework for Anticipating, Recognizing and Integrating the Next Big Thing in Social Media
Upcoming SlideShare
Loading in …5
×

Hot or Not? - A Framework for Anticipating, Recognizing and Integrating the Next Big Thing in Social Media

784 views

Published on

Published in: Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
784
On SlideShare
0
From Embeds
0
Number of Embeds
35
Actions
Shares
0
Downloads
4
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  • Rule of 3
  • We now know with certainty what the point of all of this has been…data.Oil is a commodity that needs to be collected, refined and integral to lubricating progress and innovation.
  • I’m so far removed from the student experience that I had to enlist one of our best and brightest, a true influencer to delve into the world and produce a report.
  • Trail of indexed, searchable and sharable shells of brand presences, which reflect on the brand.
  • Did anyone go to SXSW?Biggest theme was Big Data…marketing/tech community came to a consensus that all of our social activity is yielding something substantial and transformative.
  • Actually sponsors of the 2012 Innovation Zone Pitch Off
  • Social logins as passports to the rest of the internet (via social checkins)For another competitor to enter into the space, there has to be a very strong value proposition:AdsEmphasis on branded contentStable design & functionality (not as many rapid changes)
  • Talk about DieselTalk about Aldo E-Mail
  • Tradeoff between the ability to participate in the app ecosystem.If the product is free, you are the product.
  • Interaction: I'm telling you to download an app. It's the next big thing in social media. What are some considerations you make about the app itself? Tell me about an app an app on your phone?
  • Via.me
  • VimeoAirtime
  • Snapchat
  • Instagram
  • Facebook Home
  • Graph search
  • Tout: 2011
  • Simplicity is key
  • Add Quora
  • Facebook bought Glancee
  • Success when connected to a purchasing mechanism.GetGlue doesn’t do anything with my data.
  • The challenge here is that media executives are sitting around the table talking about monetizing and they are oblivious to the point of all of this.
  • Budget is a reflection of a company’s priorities
  • Pagliacci’s
  • Yelp and FourSquare need to merge ASAP.
  • Blink
  • Teens love sexting, and so does Anthony Weiner.Snapchat: 150M pictures DAILY!
  • Every social media platform has an element of microblogging in it. And every microblogging proper platform is moving away from it.
  • Jaiku was neglected.Posterous sold out too early.
  • Twitter evolving into Centralized Social Network
  • North America ^WorldwideRenRenOrkutTencent QQ
  • Hot or Not? - A Framework for Anticipating, Recognizing and Integrating the Next Big Thing in Social Media

    1. 1. Hot or Not?A framework foranticipating, recognizing andintegrating the next big thing insocial media.@HAMZAK
    2. 2. “Data is the new oil”@tommer
    3. 3. “Why Don’t I Own This?”
    4. 4. TheChar LoroExperiment
    5. 5. Successes• Among the most influential higher ed brands• Highest rise of applications in Ontario• Model replicated across other institutions• Spinoff to successful consulting career
    6. 6. What’s TheProblem?
    7. 7. App Graveyard
    8. 8. Brands AreWasting Time
    9. 9. Brands AreLosing Money
    10. 10. Need To Be More Strategic
    11. 11. Save Time & Money
    12. 12. StayRelevant
    13. 13. Capture Big Data
    14. 14. @HamzaK
    15. 15. Splash Effect
    16. 16. LEVEL 1:ANTICIPATINGLEVEL 2:RECOGNIZINGLEVEL 3:INTEGRATING
    17. 17. There Won’t Be AnotherFacebook, Twitter, LinkedIn OrYouTube.
    18. 18. Big Data Becomes Easier To Manage
    19. 19. Big data is the new oil. But like oilyouve got to refine it. On its owndata isnt useful. What you do withit is important.@tommer
    20. 20. Ubiquitous Personalization
    21. 21. VisualMarketingReignsSupreme
    22. 22. Real Time MarketingBecomes Precedent
    23. 23. The End Of PrivacyAs We Know It
    24. 24. “The true cost of remaininganonymous, then, might beirrelevance.”Eric Schmidt & Jared Cohen The New Digital Age
    25. 25. Simple.Immediate.Social.Integrated.Personalized
    26. 26. LEVEL 1:ANTICIPATINGLEVEL 2:RECOGNIZINGLEVEL 3:INTEGRATING
    27. 27. “You Have To Use This New App!”Are my friends/customers there?Can I use it to extend my brand presence?Does it have storytelling potential?What’s the return on it?Will it still be around in a year?
    28. 28. Why Do Some Apps Fail?
    29. 29. Bad Timing
    30. 30. Barriers To Adoption
    31. 31. Poor Design
    32. 32. PoorManagement
    33. 33. Why Do SomeApps Succeed?
    34. 34. Fills A Vacuum
    35. 35. Does One Thing Extremely Well
    36. 36. Designed For Humans
    37. 37. Semantic
    38. 38. “Technology has removed thetechnology from the technology.”@MitchJoel
    39. 39. AppWars
    40. 40. Video Sharing
    41. 41. Verdict: Video SharingHOT• YouTube (Dominant)• Tout (60% MKT)• Vine (Potential)NOT• SocialCam• Cinemagram• ViddyBeing first out ofthe gates iscrucial. Beingattached to amedia giant alsohelps.
    42. 42. Photo Sharing
    43. 43. Verdict: Photo SharingHOT• Instagram (76% MKT)• Pinterest (Growth)NOT• Fancy (Half-Baked)Critical massenables Pinterestto drink Fancy’smilkshake (andothercompetitors, forthat matter)
    44. 44. Professional
    45. 45. Verdict: ProfessionalHOT• LinkedIn (90% MKT)NOT• Branchout• GlassdoorThere’s simply nopie left on theprofessionalsocial networkplate.
    46. 46. Social Discovery
    47. 47. Verdict: Social DiscoveryHOT• Sonar• Banjo• HighlightNOT• Glancee (Facebook)This niche is ripefor the taking. Butbe watchful of thegiants sitting onthe sides.
    48. 48. Media Discovery
    49. 49. Verdict: Media DiscoveryHOT• GoodReads (Amazon)NOT• Viggle (Burdened)• GetGlue (Burdened)For Pete’ssake, dosomething withthe data!
    50. 50. “Big data is a fire hose, and most ofus are trying to put it in a teacup.”@tommer
    51. 51. Music Discovery
    52. 52. Verdict: Music DiscoveryHOT• Twitter (Potential)• SoundCloud (50% MKT)• Pandora (30% MKT)• Tunigo (Spotify)NOT• Ping (Come on, Apple…)The market isprimed. Now it allcomes down tocontent selectionand user power totip the scales.
    53. 53. Video Discovery
    54. 54. Verdict: Video DiscoveryHOT• YouTube (70% MKT)NOT• Vimeo (Nice try)• Veoh (Bankrupt)• Kyte (Huh?)• Vevo (LOL)YouTube issynonymous withonline video.
    55. 55. Location Discovery
    56. 56. Verdict: Location DiscoveryHOT• FourSquare (95% MKT)• Yelp (Engine)NOT• Gowalla (Facebook)Do one thingextremely well.
    57. 57. Ephemeral Messaging
    58. 58. Verdict: Ephemeral MessagingHOT• Snapchat (Growth)NOT• Facebook Poke• Wickr• BlinkTeens lovesexting?
    59. 59. Micro Blogging
    60. 60. Verdict: Micro BloggingHOT• Tumblr (Loyalty)• Twitter (86% MKT)NOT• Posterous (Twitter)• Jaiku (Neglected)The definition ofmicro blogging ischanging. Plentyof space forinnovation.
    61. 61. Social Networks
    62. 62. Verdict: Social NetworksHOT• Facebook (72% MKT)• Google+ (Growth)NOT• MySpace (DOA)• Path (Dying)• Pheed (Too late)There won’t beanotherFacebook.Facebook isalready the nextFacebook.
    63. 63. AcquiringInsights
    64. 64. Reverse Mentoring
    65. 65. CompanyFundamentalsManagementCultureLocationTrack RecordValuationFundingTalent
    66. 66. Stay Abreast Of Industry TrendsTechCrunchMashableCrunchBasePodcastsTwitter
    67. 67. Your Safest Bets• Facebook• Twitter• LinkedIn• YouTube• Google+• Pinterest• Instagram
    68. 68. LEVEL 1:ANTICIPATINGLEVEL 2:RECOGNIZINGLEVEL 3:INTEGRATING
    69. 69. 1) Measure AgainstYour Goals
    70. 70. 2) Identify Data Points To Collect
    71. 71. 3) Gather Your Portfolio
    72. 72. 4) List Your Content
    73. 73. 5) Connect Content w/ Channel
    74. 74. 6) Sketch Content Flow
    75. 75. 7) ConsistentBranding
    76. 76. 8) Allocate TheBest Resources
    77. 77. 9) Focus OnMetrics
    78. 78. RecapAnticipating• Platforms will innovate aroundthese factors:1. Simple2. Immediate3. Social4. Integrated5. PersonalizedRecognizing• Familiarize yourself with whyapps succeed or fail• Practice reverse mentoring• Study company fundamentals• Stay abreast of industry trendsIntegrating• Measure against your goals• Identify data points to collect• Gather your portfolio• List your content• Connect content with channel• Sketch content flow• Consistent branding• Allocate the best resources• Focus on metrics
    79. 79. Conclusion
    80. 80. THANK YOU!@HAMZAKQuestions?

    ×