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Podcast Launch Fundamentals
- 2. Podcast Launch Fundamentals Kyle Bondo kyle@trenchbucket.com meetup.com/gagglepod gagglepod.com PODCAST LAUNCH FUNDAMENTALS Gagglepod How to take your Podcast from File to Found
- 3. Tonight's Goals: Gagglepod Process Hosting Publishing Registering PODCAST LAUNCH FUNDAMENTALS Launching Investing Reviewing Support
- 4. GAGGLEPOD PROCESS Gagglepod Process A Podcast Development Approach
- 5. GAGGLEPOD PROCESS EXPERTISE IDEA BUILD MICTOOLS LAUNCH The Gagglepod Process DEV 1. Something you’re good at 2. Have an idea 3. Develop your show 4. Get some tools 5. Use a good microphone 6. Launch it 7. Build an Audience
- 6. GAGGLEPOD PROCESS EXPERTISE IDEA BUILD MICTOOLS LAUNCH The Gagglepod Process DEV 1. Something you’re good at 2. Have an idea 3. Develop your show 4. Get some tools 5. Use a good microphone 6. Launch it 7. Build an Audience
- 7. GAGGLEPOD PROCESS LAUNCH Step 6: Launch HOW DO PEOPLE FIND MY PODCAST?
- 8. GAGGLEPOD PROCESS LAUNCH Podcast Launch Process HOW DO PEOPLE FIND MY PODCAST? PRODUCE HOST PUBLISH REGISTER INVEST GROWLAUNCH
- 9. “It's not the size of the dog in the fight, it's the size of the fight in the dog.” – Mark Twain SELECTING A HOST Hosting Where does my podcast live?
- 10. Why have a Podcast Host? • Stable RSS Feed Target • Files external to your website • Solves bandwidth limitation • Launch without a website • Focuses on Platform, Not Tool SELECTING A HOST
- 11. What do you look for in a Podcast Host? • Does not change my *.mp3 file • Unlimited back catalog (unlimited storage) • No limit to audience size (unlimited bandwidth) • Easy to leave if I choose to • Provides Support • Profitable business model • Provides accurate stats SELECTING A HOST
- 12. Paid Podcast Hosting Benefits • Generates an valid RSS Feed • Better Bandwidth Management • Download Statistics • Responds to Tech Changes • Provides Support SELECTING A HOST * Full disclosure: I use libsyn for my podcasts.
- 13. What does hosting cost? • Media Hosting Account ($) Weekly Show - $15/mo. Bi-Monthly Show - $7/mo. • Provides Good Stats Downloads per Episode Downloads per Day • RSS Feed Target SELECTING A HOST
- 14. What’s wrong with free hosting? • FeedBurner Google RSS feed management service Google started shutdown in 2010 • SoundCloud Free Hosting for Music and Podcasts Laid off of 40% of staff in 2017 • Websites-as-a-Service companies SELECTING A HOST
- 15. When does hosting get expensive? • Indy vs. Commercial pricing • When you host multiple shows • When your show becomes popular Surge in downloads • When you exceed 2,000-5,000 dpe Attractive to Advertisers SELECTING A HOST
- 16. Takeaway #1 Choose the host… The best fits you and your podcast! SELECTING A HOST
- 17. “You don't learn to walk by following rules. You learn by doing, and by falling over.” – Richard Branson PUBLISHING YOUR PODCAST Publishing How do I prepare and release my podcast?
- 18. Uploading to your Media Host • Upload your episode file Final *.mp3 • Add episode metadata Title, Description, Art • Social Media add-ons • Publish your episode PUBLISHING YOUR PODCAST
- 19. Preparing Your Episode • Upload your episode file Final *.mp3 • Add episode metadata Title Subtitle • Description Show Notes (?) PUBLISHING YOUR PODCAST
- 20. Preparing Your Episode • Show/Episode Art *.PNG or *.JPG 1,400 x 1,400 pixels • Extra RSS Metadata Category Tags/Keywords Permalink PUBLISHING YOUR PODCAST
- 21. Preparing Your Episode • Social Media Facebook Status Tweet (Twitter) LinkedIn Status • Schedule Release • Update ID3 Tags PUBLISHING YOUR PODCAST
- 22. RSS Feed IS your podcast • Real Simple Syndication (RSS) XML-based syntax • Feed generated by Media Host Hand-code RSS Feed Generator Apps • Single most important file RSS Feed Link PUBLISHING YOUR PODCAST
- 23. Preparing Your Episode • Publish • Not Automatic • RSS Propagation Delay • New vs. Replaced Files “The Internet writes in ink.” PUBLISHING YOUR PODCAST
- 24. If you have a RSS Feed with one episode in it… You now have a podcast! PUBLISHING YOUR PODCAST Takeaway #2
- 25. “The battle is all over except the 'shouting'...” – Napoleon Hill REGISTERING YOUR PODCAST Registering How do people find my show?
- 26. Who do you send you RSS feed to? • Podcasting Media Platforms List your show More connections are better • Not all are equal 75% Downloads from iTunes 13% From Blogs/Social Media 7% From OEM Apps REGISTERING YOUR PODCAST
- 27. Your first RSS submission • iTunes is still King 75% Downloads from iTunes • Takes time to upload Episode Zero strategy • Consistency matters Content Categories Settings (Language) REGISTERING YOUR PODCAST
- 28. REGISTERING YOUR PODCAST http://podcastconnect.apple.com Apple Podcast Connect • Requires an Apple ID • Need to Create an ID • Use your own ID • Maintain Control
- 29. REGISTERING YOUR PODCAST http://podcastconnect.apple.com Submitting your Podcast RSS Feed URL Validate Add
- 30. REGISTERING YOUR PODCAST http://podcastconnect.apple.com Apple Podcast Submission • Takes hours to days • Up to 2-weeks • Given a Mirror URL • No Stats
- 31. Finding your Podcast • Title of your episode • Episode numbering • Episode Sub-title • Show Description REGISTERING YOUR PODCAST
- 32. Your podcast… Is now LIVE! But only on Apple Podcasts… REGISTERING YOUR PODCAST Takeaway #3
- 33. “The battle is all over except the 'shouting'...” – Napoleon Hill LAUNCHING YOUR PODCAST Launching How do people discover my show?
- 34. Should already have: • Podcast Name [podcast-name] • Designed a logo for brand [show-artwork] • Have one complete Podcast Episode Episode Zero or Episode #1 Strategy LAUNCHING YOUR PODCAST
- 35. Secure your Podcast Identity • Website URL (Namecheap) ($) [podcastname].com • Gmail Email Account [podcastname]@gmail.com • Social Media Presence facebook.com/[podcastname] LAUNCHING YOUR PODCAST
- 36. Build your Website • Podcast Details Host Contact Info Archive of Episodes Subscription Links • Searchable Search Engines SEO Juice Easy to Share LAUNCHING YOUR PODCAST
- 37. Website Requirement #1 • Multiple ways to play With or without an app • Play Options Player on your site Offline/Download MP3 Links to RSS Feed • Make it easy to play LAUNCHING YOUR PODCAST
- 38. Website Requirement #2 • Show Notes Highlights of each episode • Links to Guest Information Promotions and Sponsors • Calls to Action Links Mentioned LAUNCHING YOUR PODCAST
- 39. Soft Launch Strategies • Launch with at least one episode Episode Zero or #1 • Record # of episodes before launch Batch Recordings (4-7) • Announce yourself on social media • Ask Friends and Family to Subscribe LAUNCHING YOUR PODCAST
- 40. Active Launch Strategies • Find your audience Go to Events/Conferences Review current media • Hand out business cards Potential listeners or interviews • Follow up Collect information LAUNCHING YOUR PODCAST
- 41. Your podcast… Is now LIVE everywhere! Now for episodes #2… #10… #100… LAUNCHING YOUR PODCAST Takeaway #4
- 42. “It’s not about the microphone.” – Dave Jackson, School of Podcasting INVESTING IN YOUR PODCAST Investing How will people continue to find new episodes?
- 43. Podcasting after Episode #1 • Plan another episode • Practice, Practice, Practice • Record another episode • Make Improvements • Find Your Voice INVESTING IN YOUR PODCAST
- 44. Podcasting after Episode #10 • Review your themes and topics • Build a schedule • Plan out your year out • Have predictable releases • Review your format INVESTING IN YOUR PODCAST
- 45. Podcasting after Episode #100 • Marathon not a Sprint Build your audience over time Build an email list • Downloads Per Episode (DPE) Number of Listeners (?) • Discover your Best Episodes Revisit/Update Best Topics INVESTING IN YOUR PODCAST
- 46. “It’s not about the microphone.” – Dave Jackson, School of Podcasting GROWING YOUR PODCAST Growing How do I increase my podcast skills?
- 47. Learn from the Top Podcasters • Go to Podcasting Conferences • Listen to Podcasts about Podcasting • Join social media groups on Podcasting • Analyze to other shows • Experiment GROWING YOUR PODCAST
- 48. Change Topics or Start Over • First Podcasts were Practice • In search of other audiences • Passion for other interests • Discovery something overlooked • Niche down (Riches in the Niches) GROWING YOUR PODCAST
- 49. Produce Other Products and Services • Build a blog from your podcast • Create Books or eBooks • Create webinars or audio courses • Produce a Live Podcast • Build a Podcast Network GROWING YOUR PODCAST
- 50. Your podcast… Is not set in stone. It is a recipe! SCHEDULING YOUR PODCAST Takeaway #5
- 51. PODCASTING SUPPORT Support Where can I get help? “Learning is not done to you. Learning is something you choose to do.” – Seth Godin
- 52. PODCASTING SUPPORT Podcasts about Podcasting • School of Podcasting – schoolofpodcasting.com • Ask the Podcast Coach – askthepodcastcoach.com • Audacity to Podcast – audacitytopodcast.com • The Podcasters Studio – thepodcastersstudio.com • Podcasters’ Roundtable – podcastersroundtable.com • Podcast Answerman – podcastanswerman.com
- 53. Local Connections Merchants of Dirt @MerchantsofDirt merchantsofdirt.com reckoneer.com Gagglepod Podcasters Meetup gagglepod.com meetup.com/gagglepod Get Lost Racing @MerchantsofDirt getlostracing.com reckoneer.com PODCASTING SUPPORT