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Podcast Show Development

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How to Organize Your Content into a Podcast?
Get into the details of podcast show development by learning how to approach your podcast preparations, topic research, script development, recording schedule, show notes, and production. If you're ready to understand what it takes to produce a podcast, or even thinking about a topic you would like to transform into a podcast, then this talk is for you!

About This Talk
Join me (Kyle Bondo), founder of Gagglepod and the host of the Merchants of Dirt Podcast, for a Meetup Talk about how to develop the strategy that will become your podcast.

Join the Gaggle
Some podcasters get stuck along the way and don't know where to go next. At the end of each talk, we have a Q&A session where you can get all your how-to podcasting questions answered. No upsell. no fluff. Take this opportunity to ask any question that will get you unstuck and back to building your podcast!

But wait, there's more!
This is the first in a series of talks to get you up-and-running with your first podcast. It can also help you improve the podcast you already have. Each talk hits on a podcasting topic designed to give you something that you can immediately put to use. However, if you can't wait, go to Gagglepod.com to take a look at my intensive one-day workshops or my one-on-one coaching opportunities.

Location
Germanna Community College
10000 Germanna Point Drive
Workforce Building Room 126
Fredericksburg, VA

NOTE: This Meetup will be on the Fredericksburg Germanna Campus, located near Fredericksburg Exit-126 near I-95.

About Gagglepod
An ardent podcast audience is the result of a compelling creative strategy. The key is to find a fresh way into the hearts and minds of your listeners, redefine and own the conversation in your space, and engage people by talking about the topic you love. Gaggle Podcasting (GagglePod) provides the clear principles & actionable insights necessary to produce the most compelling, tribe-building podcast in your space. Learn more about how to put our straightforward, transparent process into practice.

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Podcast Show Development

  1. 1. Gagglepod.com Meetup.com/gagglepod October 09, 2017
  2. 2. Podcast Show Development Kyle Bondo kyle@trenchbucket.com meetup.com/gagglepod gagglepod.com PODCAST SHOW DEVELOPMENT Gagglepod How to Organize Your Content into a Podcast
  3. 3. Tonight's Goals: Gagglepod Process Expertise Insight PODCAST SHOW DEVELOPMENT The Idea Development Pitfalls Decisions
  4. 4. GAGGLEPOD PROCESS Gagglepod Process A Podcast Development Approach
  5. 5. GAGGLEPOD PROCESS EXPERTISE IDEA BUILD MICTOOLS LAUNCH The Gagglepod Process DEV 1. Something you’re good at 2. Have an idea 3. Develop your show 4. Get some tools 5. Use a good microphone 6. Launch it 7. Build an Audience
  6. 6. GAGGLEPOD PROCESS EXPERTISE IDEA BUILD MICTOOLS LAUNCH The Gagglepod Process DEV 1. Something you’re good at 2. Have an idea 3. Develop your show 4. Get some tools 5. Use a good microphone 6. Launch it 7. Build an Audience
  7. 7. GAGGLEPOD PROCESS EXPERTISE IDEA The Gagglepod Show Development Process DEV WHAT DO YOU KNOW? WHAT DO YOU WANT TO SAY? WHAT KIND OF SHOW CAN YOU BUILD?
  8. 8. “Begin at the beginning, and go on till you come to the end: then stop.” – Lewis Carol, Alice in Wonderland EXPERTISE – WHAT DO YOU KNOW? Expertise What do you know?
  9. 9. iTunes Podcast Categories (14+) • Arts • Business • Comedy • Education • Games & Hobbies • Government & Organizations • Health • Music EXPERTISE – WHAT DO YOU KNOW? • News & Politics • Religion & Spirituality • Science & Medicine • Society & Culture • Sports & Recreation • Technology
  10. 10. EXPERTISE – WHAT DO YOU KNOW? Arts Design Fashion & Beauty Food Literature Performing Arts Visual Arts Business Business News Careers Investing Management & Marketing Shopping Comedy Education Educational Technology Higher Education K-12 Language Courses Training Games & Hobbies Automotive Aviation Hobbies Other Games Video Games Government & Organizations Local National Non-Profit Regional Health Alternative Health Fitness & Nutrition Self-Help Sexuality Kids & Family Music News & Politics Religion & Spirituality Buddhism Christianity Hinduism Islam Judaism Other Spirituality Science & Medicine Medicine Natural Sciences Social Sciences Society & Culture History Personal Journals Philosophy Places & Travel Sports & Recreation Amateur College & High School Outdoor Professional TV & Film Technology Gadgets Podcasting Software How-To Tech News
  11. 11. EXPERTISE – WHAT DO YOU KNOW? What are your Interests? • What do you always talk about? • What do people ask you about? • What do you love that you ALSO talk about all the time? THAT is what you’re first podcast should be about…
  12. 12. EXERCISE #1 EXPERTISE – WHAT DO YOU KNOW? “What are you good at that you are ALSO passionate about?” *Think about one now...
  13. 13. “You don't learn to walk by following rules. You learn by doing, and by falling over.” – Richard Branson IDEA – WHAT DO YOU WANT TO SAY? The Idea What do you want to say?
  14. 14. First… we need to smash a few myths! THE IDEA – WHAT DO YOU WANT TO SAY? • I’m not an expert… • Someone already did it… • There’s too many on my topic…
  15. 15. MYTH #1 – Imposter Syndrome THE IDEA – WHAT DO YOU WANT TO SAY?
  16. 16. THE IDEA – WHAT DO YOU WANT TO SAY? Myth #1 – Imposter Syndrome I’m not an expert… but you don’t have to be! • Learn as you go • Nobody has heard YOUR version • Explore an issue YOU LIKE • Not too long, just too boring Dan Carlin’s “Hardcore History” Podcast
  17. 17. MYTH #2 – Blue vs Red Ocean THE IDEA – WHAT DO YOU WANT TO SAY?
  18. 18. Myth #2 – Blue vs Red Ocean Someone already did it… but not like YOU! • What do YOU want to say? • What are others not saying? • What do you want your audience to know? • How will YOU say it? THE IDEA – WHAT DO YOU WANT TO SAY? Brett Tippie from “Just the Tip” (Pinkbike.com)
  19. 19. MYTH #3 – Lost in the Crowd THE IDEA – WHAT DO YOU WANT TO SAY?
  20. 20. THE IDEA – WHAT DO YOU WANT TO SAY? Kevin Smith from “Fatman on Batman” Myth #3 – Lost in the Crowd There are too many on my topic… but are they any good? • Podcast does not equal Good • 1,000’s of Podfaded Shows • YOUR audience is not THEIR audience • Nobody Subscribes on accident!
  21. 21. EXERCISE #2 THE IDEA – WHAT DO YOU WANT TO SAY? “Which myth is stopping you from podcasting?” *Time to let that go...
  22. 22. What do you know? • What are you good at? • What do you want to learn about? • What are you passionate about? • What does not bore YOU? THIS becomes your IDEA for a Podcast… THE IDEA – WHAT DO YOU WANT TO SAY?
  23. 23. EXERCISE #3 THE IDEA – WHAT DO YOU WANT TO SAY? “What is YOUR Podcast Idea?” *Think about one idea now…
  24. 24. “Serve your audience.” – Roman Mars, Podcast Movement INSIGHT – WHAT DO YOU KNOW? Insight What do you know about your space?
  25. 25. INSIGHT – WHAT DO YOU KNOW? Top 40 Business Podcasts in 2016
  26. 26. Insight #1 – Know Your Topic INSIGHT – WHAT DO YOU KNOW?
  27. 27. Research your Topic • Gaps • Questions • Problems • Struggles Go Deeper • Unserved Topics • Underserved Topics • Controversial Topics INSIGHT – WHAT DO YOU KNOW?
  28. 28. Insight #2 – Know Your Listeners INSIGHT – WHAT DO YOU KNOW?
  29. 29. Research your Possible Listeners • What do they read? • What do they buy? • What do they do? • What do they love? • What do they hate? What do you think about it? • Explore both sides • Take a position • Start a Fight INSIGHT – WHAT DO YOU KNOW?
  30. 30. Insight #3 – Know Your Competitors INSIGHT – WHAT DO YOU KNOW?
  31. 31. Research your Competitors • Do you have any? • Who’s good? • Who’s really bad? • Which ones are just ugly? Exploit their Weaknesses • What are they NOT doing? • What are they avoiding? • What are they overdoing? • What are they NOT saying? INSIGHT – WHAT DO YOU KNOW?
  32. 32. EXERCISE #4 INSIGHT – WHAT DO YOU KNOW? “What will your podcast be about?” *Think about your first listener…
  33. 33. “Nobody is going to punch you in the face if you change your show.” – Dave Jackson, School of Podcasting DEVELOPMENT – WHAT WILL YOU BUILD? Development What kind of show can you build?
  34. 34. What are your requirements? • Decide on a Direction • Choose your Talent • Choose your Format • Decide on your Duration • Decide on your Frequency DEVELOPMENT – WHAT WILL YOU BUILD?
  35. 35. Step #1 – Direction DEVELOPMENT – WHAT WILL YOU BUILD?
  36. 36. Decide on Direction Your Vision • Where do you see the show in one year? Message or Mission • What do you want a listener to know when you are done? Set of Principles/Rules • What will your show do and not do? DEVELOPMENT – WHAT WILL YOU BUILD?
  37. 37. Step #2 – Talent DEVELOPMENT – WHAT WILL YOU BUILD?
  38. 38. Choose your Talent • Solo (Monologue) • Co-Host (2 hosts) • Hostful (3+ hosts) • Cast (Characters in a story) • Narrator (talking over other a cast) • Moderator (host over multiple guests or panel) • Announcer/DJ (Introduces Acts) DEVELOPMENT – WHAT WILL YOU BUILD?
  39. 39. EXERCISE #5 DEVELOPMENT – WHAT WILL YOU BUILD? “Who will be the talent of your show?” *Think about who’s voice(s) will drive the show…
  40. 40. Step #3 – Format DEVELOPMENT – WHAT WILL YOU BUILD?
  41. 41. Choose your Format • Monologues (stream of thought, rants, lessons) • Segments (ideas in multiple parts) • Interviews (guests only) • Variety (combos of monolog, interviews, and/or music) • Hostful (group rants, random topics) DEVELOPMENT – WHAT WILL YOU BUILD? • Journalistic (reporting what happened) • Academic (teaching a class) • Critiques (reviews, sample snippets, ratings) • Productions (radio plays, audio theater, character-driven) • Narration (serials, 3rd person story, audible-style) • Experimental (sound collages)
  42. 42. Step #4 – Duration DEVELOPMENT – WHAT WILL YOU BUILD?
  43. 43. Decide on Duration There is no ideal length of a podcast • Short Form (1-10 minutes) • Medium Form (10-20 minute) • Long Form (20-90 minutes) • Marathon Form (90-120 minutes) • Special Form (120+ minute) DEVELOPMENT – WHAT WILL YOU BUILD? “There are no podcasters that are too long, only too boring.“ Dan Carlin’s “Hardcore History” Podcast
  44. 44. Step #5 – Delivery DEVELOPMENT – WHAT WILL YOU BUILD?
  45. 45. Decide on Frequency (Delivery) • Daily (M-F) • Weekly • Monthly • Seasonal (# episodes per season) • Serials/Arcs (limited # episodes per arc) • Lessons/Seminars (limited # episodes) • Chapters (limited # episodes per book) DEVELOPMENT – WHAT WILL YOU BUILD? “Release an episode when it is ready, not when you have to.“
  46. 46. EXERCISE #6 DEVELOPMENT – WHAT WILL YOU BUILD? “What duration and frequency will your show have?” *Think about how you will be organized…
  47. 47. “Let me ‘splain… No, there is too much. Let me sum up..” – Inigo Montoya, The Princess Bride PITFALLS – WHAT CAN GO WRONG? Pitfalls Where can it all go wrong?
  48. 48. PITFALL #1 – Host Fallouts PITFALLS – WHAT CAN GO WRONG?
  49. 49. PITFALLS – WHAT CAN GO WRONG? Before Episode #1 After Episode #13 PITFALL #1 – Host Fallouts
  50. 50. Ownership (#1 Reason) • Name Ownership • File Ownership • Company Ownership • Division of Assets • Division of Money • Feed Ownership • Sponsor Control No Contact equals: NO PROTECTION!! PITFALLS – WHAT CAN GO WRONG?
  51. 51. Managing Agreements • Who Pays for What? • Scheduling Rules • Format Decisions • Music Selection • Language Rules • Guests Selection Criteria • Advertiser Selection Criteria No Process means: NO DECISION!! PITFALLS – WHAT CAN GO WRONG?
  52. 52. PITFALL #2 – Bad Guests PITFALLS – WHAT CAN GO WRONG?
  53. 53. Some are Bad Performers Not all guests are equal • Good Writers – Bad Talkers • Off the Record Statements • Lack of Promotion • Interview Usage Rights Not all guests are required • Edit or Don’t Use Them • Ask for a “Do Over” PITFALLS – WHAT CAN GO WRONG?
  54. 54. Some are Bad Actors Not all respect your time • Plan for Cancellations • Plan for Bad Locations • Explicit Language Murphy Proof your Interviews • IRT – In Real Life Meetings • Send them USB Microphones • Prep Them for your Show PITFALLS – WHAT CAN GO WRONG?
  55. 55. PITFALL #3 – Hidden Costs PITFALLS – WHAT CAN GO WRONG?
  56. 56. Hidden Cost Risks • Music Licensing • Voice Over Licensing • Voice Over Talent Costs • Fair Use and Usage Rights • Mainstream Music Expenses Annual Costs • Hosting Fees • Software Fees • Equipment Fees PITFALLS – WHAT CAN GO WRONG?
  57. 57. PITFALL #3 – Hidden Costs PITFALLS – WHAT CAN GO WRONG?
  58. 58. EXERCISE #7 PITFALLS – WHAT CAN GO WRONG? “What do you need to know and have in writing before you start?”
  59. 59. “Time to make the donuts.” – Fred the Baker, Dunkin' Donuts (circa 1981-1997) DECISIONS – YOUR SHOW, YOUR RULES Decisions What kind of podcast do I want?
  60. 60. DECISION #1 – LOOK AND FEEL DECISIONS – YOUR SHOW, YOUR RULES
  61. 61. Decide on your Artwork (Look) Artwork Details • 1,400 x 1,400 pixels • Show Name • Show Art Artwork Goals • Seen on Mobile • Standout from others DECISIONS – YOUR SHOW, YOUR RULES
  62. 62. Decide on Your Description (Feel) • How others will see your show • Keep it simple (No War and Peace) 6 Part Intro: I talk about __ for __ ! Short descriptions • Written with direct language • Use keywords they would search for • Spelling and Grammar DEVELOPMENT – WHAT WILL YOU BUILD?
  63. 63. DECISION #2 – PRIORITY DECISIONS – YOUR SHOW, YOUR RULES
  64. 64. Decide on Your Priorities Decide on Schedule • Be Consistent • Post same day as last week • Ok to miss - Don't apologize Plan for when life happens • Content First – No Filler • Not Live – Not Radio • Batch Prerecorded episodes DECISIONS – YOUR SHOW, YOUR RULES
  65. 65. EXERCISE #8 DECISIONS – YOUR SHOW, YOUR RULES “On what day will you start YOUR podcast?” *Think about that day…
  66. 66. DECISION #3 – MOTIVATION DECISIONS – YOUR SHOW, YOUR RULES
  67. 67. Decide on Your Motivations Reason for your Podcast • Money or Influence? • Fun or Profit? Promotion • Look for advertisers? Value • How much is your time worth? DECISIONS – YOUR SHOW, YOUR RULES
  68. 68. EXERCISE #9 DECISIONS – YOUR SHOW, YOUR RULES “Are you in this for the money or the fun of it?” *Think about your motivations…
  69. 69. PODCASTING SUPPORT Support Where can I get help? “Learning is not done to you. Learning is something you choose to do.” – Seth Godin
  70. 70. HELP – WHERE CAN I GET HELP? Podcasts about Podcasting • School of Podcasting – schoolofpodcasting.com • Ask the Podcast Coach – askthepodcastcoach.com • Audacity to Podcast – audacitytopodcast.com • The Podcasters Studio – thepodcastersstudio.com • Podcasters’ Roundtable – podcastersroundtable.com • Podcast Answerman – podcastanswerman.com
  71. 71. Local Connections Merchants of Dirt @MerchantsofDirt merchantsofdirt.com reckoneer.com Gagglepod Podcasters Meetup gagglepod.com meetup.com/gagglepod Get Lost Racing @MerchantsofDirt getlostracing.com reckoneer.com HELP – WHERE CAN I GET HELP?
  72. 72. EXERCISE #10 – Final DECISIONS – YOUR SHOW, YOUR RULES “What will your podcast be called?” *Give your show a working title!
  73. 73. THANK YOU Kyle Bondo @MerchantsofDirt kyle@trenchbucket.com meetup.com/gagglepod Gagglepod.com

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