Case study From Business Driven technology Book with Answers

2.  Since the Beginning of time, man has been using pictures and images
to communicate, moving from caverman drawings to *hieroglyphicsto
the internet.
 Today, it is easier than ever to paint a picture worth 100,000 words,
thanks to technological advances.
 The Primary Advantages are data bases and data warehouses that
capture Enormous amount of data.
 Info means accessing large amount of data from different management
information systems.
 According to the recent analysis of press releases an article or
advertisement that uses visual images can significantly improve the
number of views a message generates which was a true competitive
advantage in this digital age.
*Hieroglyphs, characters in any system of writing in which symbols represent objects
(such as tools, animals, or boats) and ideas (such as motion, time, and joy). The ancient
Greeks first used the term hieroglyph (meaning "sacred carving") to describe decorative
characters carved on Egyptian monuments. The term is now mainly used to refer to the
system of writing used by the ancient Egyptians

3.  Displays Information graphically so it can be more easily
understood.
Cut Straight to the point by taking complex information and
presenting it in a simple visual Format.
Present the result of large Data Analysis.
Users need to be careful to not display too much data.
It can achieve outstanding results for marketing, Advertising
and Public relations.
INFOGRAPHIC

4. According to PR Newswire, Infographics gain the
greatest competitive advantage when they have the
following:
Survey results that are too hard to understand in text
format.
Statistical data that are not interesting for readers.
Comparison research where the impact can be far
more dramatic when presented visually.
Messages for multilingual audiences.
Any information that can use a visual element to
make it more interesting.