please use this for learning not for coping this was done by me at the time my study of MBA in finance specialization and all this work was not copied

1. CONSUMER
BEHAVIOR AND
MARKETING
RESEARCH
P EARNESWAR KUMAR
18331E0079

2. Who is consumer?
A Person Who Purchases Goods And Services For
Personal Use

3. Meaning and Definition:
Consumer Behavior Is The Study Of How Individual
Customers, Groups Or Organizations Select, Buy,
Use, And Dispose Ideas, Goods, And Services To
Satisfy Their Needs And Wants. It Refers To The
Actions Of The Consumers In The Marketplace And
The Underlying Motives For Those Actions.

4. FACTORS INFLUENCING CONSUMER BEHAVIOR:
Psychological: Motivation, Perception, Learning, Attitudes.
Social: Family, Reference Groups, Roles And Status.
Cultural: Culture, Subculture, Social Class.
Personal: Age, Income, Occupation, Lifestyle.
Economic: Personal Income, Family Income, Savings.

5. Marketing Research
Definition: The Marketing Research Is The Systematic Collection,
Analysis, And Interpretation Of Data Pertaining To The Marketing
Conditions.
The Basic Reason For Carrying Out The Marketing Research Is To
Find Out The Change In The Consumer Behavior Due To The
Change In The Elements Of The Marketing Mix (Product, Price,
Place, Promotion).

6. MARKETING RESEARCH PROCESS
Define
problem
Develop the
research plan
Collect the
information
Analyze the
information
Present the
findings
Make the
decision