Buyer personas are created to represent a specific type of buyer, typically one that is important to your business. It is a powerful tool for understanding how your buyers think and behave. By creating a persona for each of your buyer groups, you can get a better understanding of how they view and use your product.

1. The Buyer Persona Guide For Businesses
Introduction:
• With more than 80% each, United Arab Emirates and India
had the second-highest adoption rates of social e-commerce.
• A buyer persona is a representation of the buyer of a product
or service based on market research studies.
• Buyer personas help businesses design their marketing and
selling strategies to specifically appeal to that persona.
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2. What is a buyer persona?
• A buyer persona is a representation of the buyer of a product or
service based on market research studies.
• Buyer persona is a set of characteristics buyers have that affect
their buying behaviour.
• It can be used to help you better understand buyers, their needs
and motivations, and to develop marketing and product
proposals that appeal to them.
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3. Why is buyer persona important?
• Buyers are the lifeblood of a business. Without them, a
business cannot survive.
• Buyers are the ones who make or break a business. If you can
create buyer personas that accurately represent your target
market, you can increase your chances of success.
• Without a good buyer persona, businesses won't be able to
create a good relationship with their customers and might not
be able to sell their products/services.
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4. What are the types of buyer personas?
• There are four major buyer personas: the ideal buyer, the
rational buyer, the emotional buyer, and the opportunistic
buyer.
• The ideal buyers are analytical and look at the facts and
figures before making a purchase.
• The rational buyer is the type of buyer who is looking to save
money.
• Emotional buyers are those who are motivated by their
emotions and are more likely to buy impulsively.
• Opportunistic buyers are those who are looking for an
opportunity to make a quick buck and are more likely to buy
impulsively.
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5. Creating buyer personas in 5 simple steps
Step:1
• Identify the types of buyers that your product or service
could attract.
• Who he/she is?
• Age
• Employment Status
• Location
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6. Creating buyer personas in 5 simple steps
Step: 2 Psychographics
• The aspirations, attitude and lifestyle of the persona.
• What are their personal characteristics?
• How would they describe themselves?
• Communication tools – Email, phone, whatsapp
• Social Media
• Online shopping
• Associations
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7. Creating buyer personas in 5 simple steps
Step: 3 Determine the needs and wants of these buyers.
• What are the specific needs of this buyer persona?
• What are they likely to do when looking to buy a product or
service?
• What are their preferred methods of buying?
• What are their concerns or pain points?
• What are his/her challenges?
• What are their goals?
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8. Creating buyer personas in 5 simple steps

9. Creating buyer personas in 5 simple steps
Step: 4 Create a profile based on their identified needs and
wants
• Once you have researched your buyer persona, you will need
to create a buyer persona profile.
• This will include information such as the buyer's age, gender,
professional status, location, interests, and challenges or pain
points.
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10. Creating buyer personas in 5 simple steps
Step: 5 Test and refine your buyer personas
• When taking these steps, it's important to keep in mind that
buyer personas are not static or one-size-fits-all.
• Buyer personas should be adapted and updated as needed to
reflect the changing needs and wants.
• You need to test and refine the buyer profiles until they are as
accurate and representative as possible.
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11. Creating buyer personas in 5 simple steps
Collecting Data:
• You can use free online survey tools like Google Forms or
Survey Planet to collect the data.
• You can also use social media surveys with a single question
or even a physical questionnaire.
• You could do a market research study, surveying a
representative cross-section of buyers.
• Your employees handling customers can help you to get an
insight into your customer’s priorities and values
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12. How many buyer personas should you create?

13. How many buyer personas should you create?
• There is no set number of buyer personas that you should
create, as the number will depend on the specific needs and
desires of your target market.
• It is generally recommended that you create at least three
buyer personas, as this will give you a good understanding of
the different types of buyers
• If the final consumer needs the approval of few others then
each person involved in the decision to buy your
goods/services is a different persona.
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14. The Buyer Persona Guide For Businesses
Conclusion: Buyer persona is an important tool for marketers.
• By figuring out who your buyers are and what motivates
them, you can create content and ads that are relevant and
engaging to them.
• Buyer persona can offer you a solid foundation from which to
build your marketing campaign's content and help you
prioritise its important components you need to focus on.
• Every piece of information about your buyer persona will help
you save your marketing budget.
•
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15. The Buyer Persona Guide For Businesses
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