The Smart Energy Management app called "SEM" allows users to monitor their home's energy usage and control connected devices. It provides free access to view weekly energy usage data and tips to reduce costs. A premium version offers monthly usage data and cloud backups. The app aims to decrease energy consumption by 10% and save users money through an easy-to-use interface for smart home management.

1. Marketing Plan
Smart Energy Management App-”SEM”

2. Executive
Summary
• Are you getting expensive
electricity bills in your
household usage?
• Are you facing problems in
managing the electric
power consumption in
each and every rooms and
electric appliances?

4. So here is one-stop
solution
Presenting:
Smart Energy Management App
”SEM”
Let’s take the first step to saving!!!

5. Overview
• SEM provides a convenient
interface for the smart
home management
solution, which monitors
residential energy usage
and gives users the ability
to control their household
devices, Load Control
devices & SEM
Coordinator.

6. How the app
works?
• This app allows you to
manage your electric
power consumption in
house as per your way.
• Families can see where
they need to reduce
energy consumption to see
the best bang for their
buck.

7. Goal
• Percentage decrease in
energy use.
• Best-in-class.
• Efficiency improvement.
• Environmental improvement.
• 10% reduction in usage of
energy.
• Easily compatible.
• Saving wastage of power
consumption & money
expense.

8. Situational Analysis
Overview of company & target
consumers
Market Overview

9. Company Overview
Core Competencies:
• Convenient interface for the
smart home management
solution, which monitors
residential energy.
• Wide range of options for
selecting mode of usage of
energy. It’s depend on the basis
of consumed energy, reviews,
and ratings.
• Implementation of Search
engine optimization & app store
optimization.

10. Strategic Assets
 In-app purchases, in keeping
with the Freemium model.
 In-app advertisements, that’ll
generate revenue.
 Communication partners.

11. Market Overview
• Energy management apps are
the next step in the complete
mobile makeover, ,offering
step-by-step instructions
detailing how to use an electric
power in an perfect schedule
manner over the day and night,
a weekly schedule plan, and
much more.

12. Opportunities
• Untapped market.
• Lesser competitors.
• Increasing use of smart .
• Explosion of information.
Threats
• Global players like easily way of
reduce the expense and save the
energy usage in their market
position and increasing their
market share.
• Relatively new concept may take
additional effort and time.
• No benchmarking of parameters.
• Requires huge marketing budget
and awareness to create
awareness.

13. Competitors

14. Target Markets
• The target group primarily
includes the ones who need to
save the electricity and
minimize the cost of
consumption.
• Another customer segment is
represented by people who
faces difficulties in energy
management.

15. Strategy
• Our strategy is to target more
key consumers by providing
them a free access to many
others possible ways to save
the all electric appliances
including the lights, TV,
refrigerator, heater, AC,
washing machine, etc.

16. Value Proposition
Customer Value: Personal ,
virtual, 24/7 customer service will
give lot of information for the
customer who are in search of
recipe.
Collaborator Value : Successfully
competing with other major
players in the industry and a
large, diverse user-base.
Company Value: Positive work
environment, good pay, growth
potential, opportunity to pursue
interests.

17. Tactics

18. Product
Free Version:
The free version of app will have
following features:
• Accesses the data simple.
• Scans the files and extract your energy
usage and graphs it for you.
• Creates the line graphs and bar charts.
• SEM Infographics gives information
about energy usages for the maximum
7 days.
• It makes data presentation beautiful,
informative and entertaining.

19. Premium Version
The premium version of app will have:
• Infographics-1 day, 1-week, 1-month, 1-
year.
• Line graphs and bar charts for days,
week, month, year.
• Membership accounts
• Cloud data back-up and syncing.
• Planning for long terms and saves
money and energy.

20. Brand
• Name- ‘Smart Energy Management
App’-SEM
• Tag Line –
“Let’s take the first step to saving!!!”
• Core brand Values – Quality, Variety,
Innovation, Ease & Efficient.

21. So what makes us DIFFERENT from
other APP?

22. • If you are not satisfied with the electric
appliances or want to replace the older one
to new one, you can click on search button
which will search for same appliances which
will be good in quality and efficient and also
find the near by shop where appliances will
be available.
• So, in a nutshell this app is not only
managing electric power but also a search
engine to the different appliances and in
available nearer shop.

23. Price
• Free version of the app will
help in generating traffic and
to attract new users.
• The premium version of the
app will be priced at $39.99
per month which is quite
affordable and it provides a lot
of additional features as well.

24. Incentives
To customers
• Price reduction – rebates, coupons for
dollars or percentage off.
• Free upgrade with purchase.
• Free energy management videos from
famous engineers for premium users.
To collaborators
• Recognition and self-worth.
• Money has been and continues to be an
important motivator for participating in
collaboration.
To employees
• Reward, Bonus & Recognition.

25. Communication
• SEM- Smart Energy
Management Blogs.
• Full-Featured Company Website.
• Promo Videos.
• Social Media.
• Google Ads.
• Featuring E-mails.
• Print Media.

26. Distribution
• Google Play Store.
• Amazon App Store.
• Company Website.
• Recommended Websites.

27. Implementation
• Work with engineers and managers
propose various idea and schedule
plans.
• Hire app developers and brief them with
the design.
• Search for potential investors to
financially aid us.
• Prepare the print and video
advertisement.

28. Schedule
Managing retailing,
wholesaling & logistics(2
months)
Market
Research(3
months)
Crafting
Market
Positioning(4
weeks)
Setting up Strategic
Business Unit(4 months)
Setting Product
Strategy(4 weeks)
Developing
Pricing
Strategies
(3 weeks)
Designing
Integrated
Marketing
Channel(3
weeks)

30. Disclaimer
• These slides were
created by Kshitij
Chaudhari, VIT Chennai
as a final project/exam
during a marketing
internship under prof.
Sameer Mathur, IIM
Lucknow.