1. SATURN
JULIAN KRYSTEL YUAN ADAM
CMO CEO CFO CTO

2. planIt
Conquer your future by
focusing on the present.

3. A PLATFORM FOR COLLEGE STUDENTS THAT
BUILDS HEALTHY HABITS BY PROVIDING
FRAMEWORKS THAT BREAK DOWN RIGOROUS
TASKS INTO ACTIONABLE PLANS.
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4. The Problem
Intent to Solve

5. The rigor of college can make
students feel overwhelmed and
paralyzed when trying to
manage tasks.
The Problem
Intent to Solve

6. The rigor of college can make
students feel overwhelmed and
paralyzed when trying to
manage tasks.
The Problem
Intent to Solve

7. The rigor of college can make
students feel overwhelmed and
paralyzed when trying to
manage tasks.
Students can feel anxious trying
to balance school, work, friends
and family while also trying to
figure out life.
The Problem
Intent to Solve

8. WE HAVE CONDUCTED 37 INTERVIEWS, WHICH
INCLUDED COLLEGE STUDENTS, ADVISORS,
COUNSELORS AND A PSYCHIATRIST.
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9. The Problem
Intent to Solve
“Facts.” Anxiety and Depression Association of America, ADAA,
adaa.org/finding-help/helping-others/college-students/facts.
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10. The Problem
20.4 M
COLLEGE STUDENTS
Total enrolled Undergraduate
and graduate students in 2016
Intent to Solve
“Facts.” Anxiety and Depression Association of America, ADAA,
adaa.org/finding-help/helping-others/college-students/facts.
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11. The Problem
6.1 M = 30%
REPORT STRESS
negatively affects their
academic performance.
Intent to Solve
“Facts.” Anxiety and Depression Association of America, ADAA,
adaa.org/finding-help/helping-others/college-students/facts.
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12. The Problem
Intent to Solve
8.4 M = 41%
STATE ANXIETY
as a top concern
“Facts.” Anxiety and Depression Association of America, ADAA,
adaa.org/finding-help/helping-others/college-students/facts.
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13. The Problem
Intent to Solve
17.3 M = 85%
ARE OVERWHELMED
by the magnitude of tasks
“Facts.” Anxiety and Depression Association of America, ADAA,
adaa.org/finding-help/helping-others/college-students/facts.
planIt

14. planIt
HOW COULD WE ADDRESS PROCRASTINATION AND
AVOIDANCE BY BUILDING HEALTHY HABITS?

15. planIt
The Solution
Based on Insights

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The Solution
Task
Prioritization
1
Based on Insights

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The Solution
Task
Prioritization
1
Handwritten
to Digital Sync
2
Based on Insights

18. planIt
The Solution
Task
Prioritization
1
Handwritten
to Digital Sync
2
Flexible
Visual Layouts
3
Based on Insights

19. planIt
The Competition
Competitive Analysis
Functional Exploratory
Organize Prioritize
Prompt to
Update
Remain
static
Users learnUsers know
Rigid Flexible

20. planIt
The Competition
Competitive Analysis
Functional Exploratory
Organize Prioritize
Prompt to
Update
Remain
static
Users learnUsers know
Rigid Flexible
planIt

21. planIt
Validation
The Concierge Approach
Create a shared digital
list to follow up with
33

22. planIt
Validation
The Concierge Approach
Create a shared digital
list to follow up with
331
Freelist work and
personal tasks
1

23. planIt
Validation
The Concierge Approach
Arrange tasks on a
2x2 and add priority
2
Create a shared digital
list to follow up with
331
Freelist work and
personal tasks
1

24. vs

25. planIt
Why Now?

26. Technology
Optical Character Recognition

28. COGNITIVE CONTROL IS LIMITED.
WE HAVE A RESTRICTED ABILITY
TO DISTRIBUTE, DIVIDE, AND SUSTAIN ATTENTION;
ACTIVELY HOLD DETAILED INFORMATION IN MIND.

29. ON AVERAGE COLLEGE STUDENTS SPEND
94 MINUTES TEXTING
48 MINUTES ON EMAIL
38 MINUTES ON FACEBOOK
34 MINUTES BROWSING INTERNET
https://www.baylor.edu/mediacommunications/news.php?action=story&story=145864
SELF-REGULATION IS BECOMING INCREASINGLY DIFFICULT

30. ASK

31. planIt
“Facts.” Anxiety and Depression Association of America, ADAA, adaa.org/
finding-help/helping-others/college-students/facts.
Mueller, Pam, and Daniel Oppenheimer. “The Pen Is Mightier Than the
Keyboard.” Psychological Science, Princeton University, Apr. 2014,
journals.sagepub.com/doi/abs/10.1177/0956797614524581.
Mele, Christopher. “Paper Calendars Endure Despite the Digital Age.” The
New York Times, The New York Times, 29 Dec. 2016, www.nytimes.com/
2016/12/29/business/paper-calendars.html.
Photography Credit Image 1: Tim Gouw
WORK CITED & SOURCES

32. SOM SAM TAM
20.4 M 17.2 M 57 M
“Digest of Education Statistics, 2015.” National Center for Education Statistics (NCES)
Home Page, a Part of the U.S. Department of Education, nces.ed.gov/programs/
digest/d15/tables/dt15_303.70.asp.
COLLEGE
STUDENTS
Total enrolled Undergraduate
and graduate students in 2016
YOUNG
PROFESSIONALS
Workers include teachers,
nurses, programmers, civil
engineers, and over 175 other
occupations.
FREELANCE &
TELECOM WORKERS
Total of the U.S. independent
workforce.
“The Young Professional Workforce.” DPEAFLCIO, dpeaflcio.org/programs-
publications/issue-fact-sheets/the-young-professional-workforce/.
“Freelance Statistics: The Freelance Economy in Numbers.” Ben Matthews, 8 Jan.
2017, benrmatthews.com/freelance-statistics/.
“The 2017 State of Telecommuting in the U.S. Employee Workforce.” Exclusive
Insights on the State of Telecommuting, www.flexjobs.com/2017-State-of-
Telecommuting-US/.

33. COLLEGE
STUDENTS
PLANNING
TOOLSMETHOD
too proud to
ask for help
avoidance
multi-task
doesn’t work
tasks take
long to finish
unprepared
lack structure
haven’t dealt
with rigor
overworked
overbooked
haven’t adapted
use the wrong
framework
difficult to
maintain
good ones
are expensive
lack
understanding
over reliance on
digital mediums
haven’t been
taught properly
can be
too rigid
need new
resources
can be lost
or stolen
FEEL
OVERWHELMED
AND
UNORGANIZED
THE PROBLEM
Fishbone Diagram
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34. Revenue Streams
Channels
Customer
Relationships
Customer
Segments
Value
Propositions
Key
Activities
Key
Partners
Key Resources
Cost Structure
On:
Iteration:
11 06
02
2017
No.
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College
Students
Teach how
to prioritize
Customer
service
World of mouth
Google calendar
App & web development Freemium
Young
professionals
Freelance &
Telecom
workers
Website & App
Digitize paper
planning
Organize plans
made digitally
and physically
Networking
Platform
Marketing
Platform
Email
On campus ad
Universities
& Colleges
Provide
various
formats
Provide quick tips
OCR tech