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- 1. Video gaming culture in Croatia: sociocultural correlates of gaming preferences Krešimir Krolo Ivan Puzek Željka Zdravković CEECOM conference – The Digital Media Challenge Zagreb, 13. 6. 2015. University of Zadar
- 2. Video games complex interactive media system
- 3. Long history of video games and video gaming transformation of technological, social and cultural practices Different generations of video gamers from marginal social activity to global-corporate industrial enterprise Structural mapping important due to precise insight into the population and its characteristics
- 4. Problem with definition Who are gamers? (Crawford, 2011; Kirkpatrick, 2004) Typology in relation to socio-cultural characteristics (structural) and psycho-social determinants (poststructural) Video games as separate (sub)culture or gamers as an audience/audiences?
- 5. Goal to establish main sociodemographic characteristics But necessary to expand on more complex socio- cultural dimensions such as: Sociability, value orientations, social capital
- 6. These dimensions compared with specific dimensions of video gaming Gaming intensity, genre preferences and platform preferences
- 7. Intensity of play: last three months; daily based; age when they started to play Genres: FPS, RTS, MOBA, MMORPG, RPG, TBS, Puzzle, Action-Adventure, Adventure... Platforms: PC, SONY PLAYSTATION, XBOX, NINTENDO WII + mobile (handheld) devices.
- 8. How was the research conducted? Online survey (October – December 2014) Cooperation with the most popular gaming portal in Croatia - HCL.hr Distribution through other gaming//computer portals in order to obtain more divergent sample (bugonline.hr, gameland.jutarnji.hr, etc.) Total of 3152 fully completed surveys
- 9. Time spent playing MORE THAN 3 HOURS - 18 years and less (56,8%) - Lesser level of cultural participation - Equal time for both men and women - Larger level of online participation 4% 11% 21% 21% 17% 12% 14% 30 min. or less 30 min. - 1 hour 1-2 hours 2-3 hours 3-4 hours 4-6 hours 6 hours and more GAMING INTENSITY
- 10. SOCIAL CONTEXT OF VIDEO GAME PLAYING 72% 68% 54% 42% 4% 5% 8% 11% 10% 12% 15% 23% 4% 3% 3% 3% 7% 12% 20% 21% 18 and younger 19 - 25 26 - 34 35+ From 'real life' From foreign countries From the game From other Cro. regions I play alone
- 11. Sociocultural differences according to genre preferences •FPS (26%) •CASUALS (18%) •RPG (16%) •ACTION-ADVENTURES (15%) •MOBA (13%) •MMORPG (12%)
- 13. Differences in video game play -genre preferences 0 20 40 60 80 RPG AA CASUALS MOBA MMORPG FPS every day more than 3 hours play with friends
- 14. Sociocultural differences - genre preferences 0 2 4 6 8 Total RPG AA CASUALSMOBA MMORPG FPS Selfidentification Tolerance Life satisfaction
- 16. Video gamers in Croatia dominantly males with an average age of 24,4. But also noticable amount of older players as recorded in other surveys Highly sociable and on average satisfied with their lives Extremely low level of female gamers (6%) probably due to sampling shortcomings (non-probabilistic) but also a potential indicator of gender inequality within gaming culture
- 17. Younger gamers higher identification with gaming culutre; also more oriented towards MOBA and AA genres Older gamers more oriented towards RPG and MMORPG genres More competitive genres (FPS, AA) attract less tolerant gamers unlike genres with more narrative complexity (RPG, MMMORPG)
- 18. Video gaming culture in Croatia: sociocultural correlates of gaming preferences Krešimir Krolo Ivan Puzek Željka Zdravković CEECOM conference – The Digital Media Challenge Zagreb, 13. 6. 2015. University of Zadar
Editor's Notes
- Najviše igraju na običnim osobnim računalima (64,6%) dok su ostale konzole zastupljene sa 33,4%