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Video Games and
Participation in Health
HOW ONLINE GAMES CAN FOSTER POPULATION’S
PARTICIPATION IN PUBLIC HEALTH POLICIES
(Unified
Health
System)
Participation
“Computer Games as participatory media culture”
(Joost Raessens)
Interpretation
Construction
Reconfiguration
WORLD OF WARCRAFT PLAYERS IN RIO DE JANEIRO
22 Interviews
 Experience with games
 Opinions about serious games
and health games
 Behavior within the game and
with other players
Educational Games
(PARTICIPANTS REALLY DON’T LIKE THEM)
Social Activities
 *Very* important to players
 Playing with RL friends
 Sense of duty
 Socializing in and out of game
EXPANDING THE VIRTUAL WORLD
Players’ creations
Social rules + game rules
ROLEPLAYING: PARTIES, WEDDINGS, ALLIANCES,
WAR, TRUCE, ELECTIONS...
Conclusions
Finding social and creative aspects for Construction
A hypothetical game for health promotion would:
 foster people’s participation, giving them voice and
opportunity for action
 Highlight the collective nature of health in society
 Allow experimentation and rehearsing of new approaches
to public health policies
 Ultimately, expand protagonism and reduce inequalities
Children’s Internet use in Brazil
1
6
10
25
29
34
35
42
45
90
0 10 20 30 40 50 60 70 80 90 100
OTHER USES
VOIP
E-MAIL
INSTANT MESSAGES TO RELATIVES OR FRIENDS
SOCIAL NETWORKS
VIDEOS AND CARTOONS
WEB SEARCHES
ACTIVITIES ON WEBSITES RELATED TO TV CARTOONS
SCHOOL RELATED SEARCHES
VIDEO GAMES
2.516 interviews
2.131 in urban areas
385 in rural areas
Brazilian Internet Steering Committee - 2010
Percent among users from 5 e 9 years old
Video games and participation in health

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Video games and participation in health

  • 1. Video Games and Participation in Health HOW ONLINE GAMES CAN FOSTER POPULATION’S PARTICIPATION IN PUBLIC HEALTH POLICIES
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. Participation “Computer Games as participatory media culture” (Joost Raessens) Interpretation Construction Reconfiguration
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. WORLD OF WARCRAFT PLAYERS IN RIO DE JANEIRO 22 Interviews  Experience with games  Opinions about serious games and health games  Behavior within the game and with other players
  • 18. Social Activities  *Very* important to players  Playing with RL friends  Sense of duty  Socializing in and out of game
  • 19. EXPANDING THE VIRTUAL WORLD Players’ creations
  • 20. Social rules + game rules ROLEPLAYING: PARTIES, WEDDINGS, ALLIANCES, WAR, TRUCE, ELECTIONS...
  • 21. Conclusions Finding social and creative aspects for Construction A hypothetical game for health promotion would:  foster people’s participation, giving them voice and opportunity for action  Highlight the collective nature of health in society  Allow experimentation and rehearsing of new approaches to public health policies  Ultimately, expand protagonism and reduce inequalities
  • 22. Children’s Internet use in Brazil 1 6 10 25 29 34 35 42 45 90 0 10 20 30 40 50 60 70 80 90 100 OTHER USES VOIP E-MAIL INSTANT MESSAGES TO RELATIVES OR FRIENDS SOCIAL NETWORKS VIDEOS AND CARTOONS WEB SEARCHES ACTIVITIES ON WEBSITES RELATED TO TV CARTOONS SCHOOL RELATED SEARCHES VIDEO GAMES 2.516 interviews 2.131 in urban areas 385 in rural areas Brazilian Internet Steering Committee - 2010 Percent among users from 5 e 9 years old

Editor's Notes

  1. Doutrinários Universalidade - direito à saúde para todos, através do acesso aos serviços de saúde em todos os níveis de assistência. Integralidade - assistência como um todo orgânico e articulado de estratégias de ações e serviços preventivos e curativos, individuais como coletivos Equidade – todo cidadão é igual perante o SUS e será atendido de acordo com suas necessidades - estratégia redistributiva de recursos Organizativos Descentralização - adequar o sistema às diferentes realidades nas diversas regiões do país Hierarquização - organização racional do uso dos recursos a fim de ampliar o atendimento Participação da comunidade - na gestão do sistema em cada esfera de governo
  2. Comunicação e Saúde é vital para a concretização destes princípios e em especial para a participação da população O governo brasileiro, através do Ministério da Saúde dá grande importância à Comunicação e Saúde As práticas de comunicação no campo da saúde ocorrem nos mais diversos formatos e meios Meio impresso (folhetos informativos, cartilhas, livros educativos, cartazes e outdoors) Isolados ou associados a campanhas, envolvendo outros meios Rádio, televisão Nos últimos cinco anos o governo brasileiro tem investido em iniciativas no meio online, fazendo uso de websites e tomando parte em redes sociais Abordagem neutra, impessoal, sem referências regionais, que não atende às necessidades de um país tão diversificado como o Brasil Comunicação prescritivas, focando sua atuação em difusão de normas e comportamentos a serem adotados pela população Unidirecional, sem espaço ao diálogo com os destinatários Entretanto, mesmo nas novas mídias, tipicamente têm produção centralizada, o que dificulta o atendimento a contextos particulares Muitos grupos e faixas da população não são adequadamente contemplados nas políticas e práticas de Comunicação em Saúde, especialmente os mais jovens, que tendem a ser mais resistentes às mídias tradicionais.
  3. Serious Games Nothing new Carefully crafted experiences Procedural rhetoric Meaning is in the rules