SlideShare a Scribd company logo

The Ethics of Affiliate Tracking

•Download as PPT, PDF•
•
auexpo Conference
auexpo Conference
TechnologyDesign
1 of 10
Ethics in affiliate marketing Marko Dobroschelski, CEO
How far can affiliates go? How far should networks go? How far should we all go in regards to matching orders within an affiliate program? An exploration into technique, ethical and business values within Affiliate Marketing The Ethics of Affiliate Marketing
It is NOT about Fraud it is about the gray area The Ethics of Affiliate Marketing
[object Object],[object Object],[object Object],[object Object],Who is involved?
[object Object],[object Object],Consumers
[object Object],[object Object],[object Object],[object Object],Affiliates
[object Object],[object Object],[object Object],Advertisers
[object Object],[object Object],[object Object],Networks
[object Object],[object Object],From here onwards
Thank You, for further information contact me at our stand or via m.dobroschelski@daisycon.com

Recommended

What Does Affiliate Marketing Mean in Europe?
What Does Affiliate Marketing Mean in Europe?What Does Affiliate Marketing Mean in Europe?
What Does Affiliate Marketing Mean in Europe?
auexpo Conference
 
David Naylor - Analysing increasing Organic Search traffic
David Naylor - Analysing increasing Organic Search traffic David Naylor - Analysing increasing Organic Search traffic
David Naylor - Analysing increasing Organic Search traffic
auexpo Conference
 
Insights on Latam
Insights on LatamInsights on Latam
Insights on Latam
Affiliate Summit
 
ad:tech Media Attibution
ad:tech Media Attibutionad:tech Media Attibution
ad:tech Media Attibution
Datalicious
 
ROI in Digital Channels: Applied in Vietnam Practice
ROI in Digital Channels: Applied in Vietnam PracticeROI in Digital Channels: Applied in Vietnam Practice
ROI in Digital Channels: Applied in Vietnam Practice
Tony Truong
 
Performance in Traditional & Mobile Media
Performance in Traditional & Mobile MediaPerformance in Traditional & Mobile Media
Performance in Traditional & Mobile Media
auexpo Conference
 
Linkdex: No search
Linkdex: No searchLinkdex: No search
Linkdex: No search
Andrew Girdwood
 
What the affiliates say
What the affiliates sayWhat the affiliates say
What the affiliates say
Andrew Girdwood
 

Recommended

What Does Affiliate Marketing Mean in Europe?
What Does Affiliate Marketing Mean in Europe?What Does Affiliate Marketing Mean in Europe?
What Does Affiliate Marketing Mean in Europe?
auexpo Conference
 
David Naylor - Analysing increasing Organic Search traffic
David Naylor - Analysing increasing Organic Search traffic David Naylor - Analysing increasing Organic Search traffic
David Naylor - Analysing increasing Organic Search traffic
auexpo Conference
 
Insights on Latam
Insights on LatamInsights on Latam
Insights on Latam
Affiliate Summit
 
ad:tech Media Attibution
ad:tech Media Attibutionad:tech Media Attibution
ad:tech Media Attibution
Datalicious
 
ROI in Digital Channels: Applied in Vietnam Practice
ROI in Digital Channels: Applied in Vietnam PracticeROI in Digital Channels: Applied in Vietnam Practice
ROI in Digital Channels: Applied in Vietnam Practice
Tony Truong
 
Performance in Traditional & Mobile Media
Performance in Traditional & Mobile MediaPerformance in Traditional & Mobile Media
Performance in Traditional & Mobile Media
auexpo Conference
 
Linkdex: No search
Linkdex: No searchLinkdex: No search
Linkdex: No search
Andrew Girdwood
 
What the affiliates say
What the affiliates sayWhat the affiliates say
What the affiliates say
Andrew Girdwood
 
Internernational Insight: Looking Ahead in Time at Publisher Activitites
Internernational Insight: Looking Ahead in Time at Publisher ActivititesInternernational Insight: Looking Ahead in Time at Publisher Activitites
Internernational Insight: Looking Ahead in Time at Publisher Activitites
auexpo Conference
 
Affiliate LTV and Other Ways to Effective Publisher Recruitment in Europe
Affiliate LTV and Other Ways to Effective Publisher Recruitment in EuropeAffiliate LTV and Other Ways to Effective Publisher Recruitment in Europe
Affiliate LTV and Other Ways to Effective Publisher Recruitment in Europe
PerformanceIN
 
A4uexpo presentation robert glasgow(2)
A4uexpo presentation robert glasgow(2)A4uexpo presentation robert glasgow(2)
A4uexpo presentation robert glasgow(2)
auexpo Conference
 
The Truth Will Out: Disproving Common Misconceptions In Affiliate Marketing
The Truth Will Out: Disproving Common Misconceptions In Affiliate MarketingThe Truth Will Out: Disproving Common Misconceptions In Affiliate Marketing
The Truth Will Out: Disproving Common Misconceptions In Affiliate Marketing
auexpo Conference
 
Affiliate Marketing In 137 Seconds
Affiliate Marketing In 137 SecondsAffiliate Marketing In 137 Seconds
Affiliate Marketing In 137 Seconds
Jonathan Miller
 
Behavioural Retargeting and Performance Marketing - Hero Grigoraki
Behavioural Retargeting and Performance Marketing - Hero GrigorakiBehavioural Retargeting and Performance Marketing - Hero Grigoraki
Behavioural Retargeting and Performance Marketing - Hero Grigoraki
auexpo Conference
 
Anatomy of an Affiliate Programme - Kevin Edwards
Anatomy of an Affiliate Programme - Kevin EdwardsAnatomy of an Affiliate Programme - Kevin Edwards
Anatomy of an Affiliate Programme - Kevin Edwards
auexpo Conference
 
E-commerce Berlin Expo - Marketizator - Andra Baragan
E-commerce Berlin Expo - Marketizator - Andra BaraganE-commerce Berlin Expo - Marketizator - Andra Baragan
E-commerce Berlin Expo - Marketizator - Andra Baragan
E-Commerce Berlin EXPO
 
Benchmarking Digital Marketing Strategy
Benchmarking Digital Marketing StrategyBenchmarking Digital Marketing Strategy
Benchmarking Digital Marketing Strategy
Dave Chaffey
 
Only 4.6% of Marketers can Spot a Winning Landing Page – Can You?
Only 4.6% of Marketers can Spot a Winning Landing Page – Can You?Only 4.6% of Marketers can Spot a Winning Landing Page – Can You?
Only 4.6% of Marketers can Spot a Winning Landing Page – Can You?
auexpo Conference
 
IDM Affiliate Marketing Course December 2012
IDM Affiliate Marketing Course December 2012IDM Affiliate Marketing Course December 2012
IDM Affiliate Marketing Course December 2012
visiblybetter
 
Triggered Nurturing using Marketing Automation in Sitecore 9
Triggered Nurturing using Marketing Automation in Sitecore 9Triggered Nurturing using Marketing Automation in Sitecore 9
Triggered Nurturing using Marketing Automation in Sitecore 9
edynamic
 
I Spy Webinar - 10 Common Mistakes Retailers Make in Ecommerce
I Spy Webinar - 10 Common Mistakes Retailers Make in EcommerceI Spy Webinar - 10 Common Mistakes Retailers Make in Ecommerce
I Spy Webinar - 10 Common Mistakes Retailers Make in Ecommerce
I Spy Marketing
 
Beyond Cross-­Device: Latest innovations in cross­-device, micro­-segmentatio...
Beyond Cross-­Device: Latest innovations in cross­-device, micro­-segmentatio...Beyond Cross-­Device: Latest innovations in cross­-device, micro­-segmentatio...
Beyond Cross-­Device: Latest innovations in cross­-device, micro­-segmentatio...
Jonatan Zinger
 
adtech SF 2012: CRM Retargeting - Reach your CRM Online by Dan Scudder
adtech SF 2012: CRM Retargeting - Reach your CRM Online by Dan Scudderadtech SF 2012: CRM Retargeting - Reach your CRM Online by Dan Scudder
adtech SF 2012: CRM Retargeting - Reach your CRM Online by Dan Scudder
ad:tech
 
Glossy Forum: Age of E-Commerce | Optimove
Glossy Forum: Age of E-Commerce | Optimove Glossy Forum: Age of E-Commerce | Optimove
Glossy Forum: Age of E-Commerce | Optimove
Digiday
 
IDM Affiliate Marketing Short Course - November 2011
IDM Affiliate Marketing Short Course - November 2011IDM Affiliate Marketing Short Course - November 2011
IDM Affiliate Marketing Short Course - November 2011
Stephen Pratley
 
Attorney brand management
Attorney brand managementAttorney brand management
Attorney brand management
Ravi Yarlagadda
 
How To Earn From Affiliate Marketing
How To Earn From Affiliate Marketing How To Earn From Affiliate Marketing
How To Earn From Affiliate Marketing
trendy updates
 
E-commerce Berlin Expo 2017 - Chaos to control: Managing Customer Conversatio...
E-commerce Berlin Expo 2017 - Chaos to control: Managing Customer Conversatio...E-commerce Berlin Expo 2017 - Chaos to control: Managing Customer Conversatio...
E-commerce Berlin Expo 2017 - Chaos to control: Managing Customer Conversatio...
E-Commerce Berlin EXPO
 
Post Panda: Affiliates guide to surviving Google - Daniel Bianchini
Post Panda: Affiliates guide to surviving Google - Daniel BianchiniPost Panda: Affiliates guide to surviving Google - Daniel Bianchini
Post Panda: Affiliates guide to surviving Google - Daniel Bianchini
auexpo Conference
 
Link Building Strategies
Link Building StrategiesLink Building Strategies
Link Building Strategies
auexpo Conference
 

More Related Content

What's hot

Internernational Insight: Looking Ahead in Time at Publisher Activitites
Internernational Insight: Looking Ahead in Time at Publisher ActivititesInternernational Insight: Looking Ahead in Time at Publisher Activitites
Internernational Insight: Looking Ahead in Time at Publisher Activitites
auexpo Conference
 
A4uexpo presentation robert glasgow(2)
A4uexpo presentation robert glasgow(2)A4uexpo presentation robert glasgow(2)
A4uexpo presentation robert glasgow(2)
auexpo Conference
 
The Truth Will Out: Disproving Common Misconceptions In Affiliate Marketing
The Truth Will Out: Disproving Common Misconceptions In Affiliate MarketingThe Truth Will Out: Disproving Common Misconceptions In Affiliate Marketing
The Truth Will Out: Disproving Common Misconceptions In Affiliate Marketing
auexpo Conference
 
Behavioural Retargeting and Performance Marketing - Hero Grigoraki
Behavioural Retargeting and Performance Marketing - Hero GrigorakiBehavioural Retargeting and Performance Marketing - Hero Grigoraki
Behavioural Retargeting and Performance Marketing - Hero Grigoraki
auexpo Conference
 
Anatomy of an Affiliate Programme - Kevin Edwards
Anatomy of an Affiliate Programme - Kevin EdwardsAnatomy of an Affiliate Programme - Kevin Edwards
Anatomy of an Affiliate Programme - Kevin Edwards
auexpo Conference
 
adtech SF 2012: CRM Retargeting - Reach your CRM Online by Dan Scudder
adtech SF 2012: CRM Retargeting - Reach your CRM Online by Dan Scudderadtech SF 2012: CRM Retargeting - Reach your CRM Online by Dan Scudder
adtech SF 2012: CRM Retargeting - Reach your CRM Online by Dan Scudder
ad:tech
 
E-commerce Berlin Expo 2017 - Chaos to control: Managing Customer Conversatio...
E-commerce Berlin Expo 2017 - Chaos to control: Managing Customer Conversatio...E-commerce Berlin Expo 2017 - Chaos to control: Managing Customer Conversatio...
E-commerce Berlin Expo 2017 - Chaos to control: Managing Customer Conversatio...
E-Commerce Berlin EXPO
 

What's hot (20)

Internernational Insight: Looking Ahead in Time at Publisher Activitites
Internernational Insight: Looking Ahead in Time at Publisher ActivititesInternernational Insight: Looking Ahead in Time at Publisher Activitites
Internernational Insight: Looking Ahead in Time at Publisher Activitites
 
Affiliate LTV and Other Ways to Effective Publisher Recruitment in Europe
Affiliate LTV and Other Ways to Effective Publisher Recruitment in EuropeAffiliate LTV and Other Ways to Effective Publisher Recruitment in Europe
Affiliate LTV and Other Ways to Effective Publisher Recruitment in Europe
 
A4uexpo presentation robert glasgow(2)
A4uexpo presentation robert glasgow(2)A4uexpo presentation robert glasgow(2)
A4uexpo presentation robert glasgow(2)
 
The Truth Will Out: Disproving Common Misconceptions In Affiliate Marketing
The Truth Will Out: Disproving Common Misconceptions In Affiliate MarketingThe Truth Will Out: Disproving Common Misconceptions In Affiliate Marketing
The Truth Will Out: Disproving Common Misconceptions In Affiliate Marketing
 
Affiliate Marketing In 137 Seconds
Affiliate Marketing In 137 SecondsAffiliate Marketing In 137 Seconds
Affiliate Marketing In 137 Seconds
 
Behavioural Retargeting and Performance Marketing - Hero Grigoraki
Behavioural Retargeting and Performance Marketing - Hero GrigorakiBehavioural Retargeting and Performance Marketing - Hero Grigoraki
Behavioural Retargeting and Performance Marketing - Hero Grigoraki
 
Anatomy of an Affiliate Programme - Kevin Edwards
Anatomy of an Affiliate Programme - Kevin EdwardsAnatomy of an Affiliate Programme - Kevin Edwards
Anatomy of an Affiliate Programme - Kevin Edwards
 
E-commerce Berlin Expo - Marketizator - Andra Baragan
E-commerce Berlin Expo - Marketizator - Andra BaraganE-commerce Berlin Expo - Marketizator - Andra Baragan
E-commerce Berlin Expo - Marketizator - Andra Baragan
 
Benchmarking Digital Marketing Strategy
Benchmarking Digital Marketing StrategyBenchmarking Digital Marketing Strategy
Benchmarking Digital Marketing Strategy
 
Only 4.6% of Marketers can Spot a Winning Landing Page – Can You?
Only 4.6% of Marketers can Spot a Winning Landing Page – Can You?Only 4.6% of Marketers can Spot a Winning Landing Page – Can You?
Only 4.6% of Marketers can Spot a Winning Landing Page – Can You?
 
IDM Affiliate Marketing Course December 2012
IDM Affiliate Marketing Course December 2012IDM Affiliate Marketing Course December 2012
IDM Affiliate Marketing Course December 2012
 
Triggered Nurturing using Marketing Automation in Sitecore 9
Triggered Nurturing using Marketing Automation in Sitecore 9Triggered Nurturing using Marketing Automation in Sitecore 9
Triggered Nurturing using Marketing Automation in Sitecore 9
 
I Spy Webinar - 10 Common Mistakes Retailers Make in Ecommerce
I Spy Webinar - 10 Common Mistakes Retailers Make in EcommerceI Spy Webinar - 10 Common Mistakes Retailers Make in Ecommerce
I Spy Webinar - 10 Common Mistakes Retailers Make in Ecommerce
 
Beyond Cross-­Device: Latest innovations in cross­-device, micro­-segmentatio...
Beyond Cross-­Device: Latest innovations in cross­-device, micro­-segmentatio...Beyond Cross-­Device: Latest innovations in cross­-device, micro­-segmentatio...
Beyond Cross-­Device: Latest innovations in cross­-device, micro­-segmentatio...
 
adtech SF 2012: CRM Retargeting - Reach your CRM Online by Dan Scudder
adtech SF 2012: CRM Retargeting - Reach your CRM Online by Dan Scudderadtech SF 2012: CRM Retargeting - Reach your CRM Online by Dan Scudder
adtech SF 2012: CRM Retargeting - Reach your CRM Online by Dan Scudder
 
Glossy Forum: Age of E-Commerce | Optimove
Glossy Forum: Age of E-Commerce | Optimove Glossy Forum: Age of E-Commerce | Optimove
Glossy Forum: Age of E-Commerce | Optimove
 
IDM Affiliate Marketing Short Course - November 2011
IDM Affiliate Marketing Short Course - November 2011IDM Affiliate Marketing Short Course - November 2011
IDM Affiliate Marketing Short Course - November 2011
 
Attorney brand management
Attorney brand managementAttorney brand management
Attorney brand management
 
How To Earn From Affiliate Marketing
How To Earn From Affiliate Marketing How To Earn From Affiliate Marketing
How To Earn From Affiliate Marketing
 
E-commerce Berlin Expo 2017 - Chaos to control: Managing Customer Conversatio...
E-commerce Berlin Expo 2017 - Chaos to control: Managing Customer Conversatio...E-commerce Berlin Expo 2017 - Chaos to control: Managing Customer Conversatio...
E-commerce Berlin Expo 2017 - Chaos to control: Managing Customer Conversatio...
 

Viewers also liked

Post Panda: Affiliates guide to surviving Google - Daniel Bianchini
Post Panda: Affiliates guide to surviving Google - Daniel BianchiniPost Panda: Affiliates guide to surviving Google - Daniel Bianchini
Post Panda: Affiliates guide to surviving Google - Daniel Bianchini
auexpo Conference
 
Conversion Site Clinic: Live! - Ben Jesson
Conversion Site Clinic: Live! - Ben JessonConversion Site Clinic: Live! - Ben Jesson
Conversion Site Clinic: Live! - Ben Jesson
auexpo Conference
 
Open house
Open houseOpen house
Open house
adrapkin
 

Viewers also liked (7)

Post Panda: Affiliates guide to surviving Google - Daniel Bianchini
Post Panda: Affiliates guide to surviving Google - Daniel BianchiniPost Panda: Affiliates guide to surviving Google - Daniel Bianchini
Post Panda: Affiliates guide to surviving Google - Daniel Bianchini
 
Link Building Strategies
Link Building StrategiesLink Building Strategies
Link Building Strategies
 
Conversion Site Clinic: Live! - Ben Jesson
Conversion Site Clinic: Live! - Ben JessonConversion Site Clinic: Live! - Ben Jesson
Conversion Site Clinic: Live! - Ben Jesson
 
Panel session: Advancing Merchant and Affiliate Relationships - a Guide for t...
Panel session: Advancing Merchant and Affiliate Relationships - a Guide for t...Panel session: Advancing Merchant and Affiliate Relationships - a Guide for t...
Panel session: Advancing Merchant and Affiliate Relationships - a Guide for t...
 
Open house
Open houseOpen house
Open house
 
Conversion Writing: Words that Sell - What exactly are they?
Conversion Writing: Words that Sell - What exactly are they?Conversion Writing: Words that Sell - What exactly are they?
Conversion Writing: Words that Sell - What exactly are they?
 
Altamont Corridor Rail Project
Altamont Corridor Rail ProjectAltamont Corridor Rail Project
Altamont Corridor Rail Project
 

Similar to The Ethics of Affiliate Tracking

Affiliates Summit 2
Affiliates Summit 2Affiliates Summit 2
Affiliates Summit 2
Phi Jack
 
10 Successful E-Commerce Affiliate Program Marketing Strategies
10 Successful E-Commerce Affiliate Program Marketing Strategies10 Successful E-Commerce Affiliate Program Marketing Strategies
10 Successful E-Commerce Affiliate Program Marketing Strategies
Vivastream
 
Pepperjam Network Overview
Pepperjam Network OverviewPepperjam Network Overview
Pepperjam Network Overview
AmandaJJohnson
 
The Truth Behind Social Advertising with Simply Measured
The Truth Behind Social Advertising with Simply Measured The Truth Behind Social Advertising with Simply Measured
The Truth Behind Social Advertising with Simply Measured
Katana Media
 
Digital communication audit
Digital communication auditDigital communication audit
Digital communication audit
Prakash Ranjan
 
DMIPRO_DMIxAMA_Jul22.pdf
DMIPRO_DMIxAMA_Jul22.pdfDMIPRO_DMIxAMA_Jul22.pdf
DMIPRO_DMIxAMA_Jul22.pdf
anand527697
 

Similar to The Ethics of Affiliate Tracking (20)

Affiliates Summit 2
Affiliates Summit 2Affiliates Summit 2
Affiliates Summit 2
 
E-consultancy Digital Marketing Graduate Academy 2008
E-consultancy Digital Marketing Graduate Academy 2008E-consultancy Digital Marketing Graduate Academy 2008
E-consultancy Digital Marketing Graduate Academy 2008
 
Digital
DigitalDigital
Digital
 
Online media planning & strategy
Online media planning & strategy Online media planning & strategy
Online media planning & strategy
 
Social hook
Social hook Social hook
Social hook
 
10 Successful E-Commerce Affiliate Program Marketing Strategies
10 Successful E-Commerce Affiliate Program Marketing Strategies10 Successful E-Commerce Affiliate Program Marketing Strategies
10 Successful E-Commerce Affiliate Program Marketing Strategies
 
Digital marketing foundations 1.0
Digital marketing foundations 1.0Digital marketing foundations 1.0
Digital marketing foundations 1.0
 
Successful online marketing techniques - Keiretsu Forum - Marcos Herrera
Successful online marketing techniques - Keiretsu Forum - Marcos HerreraSuccessful online marketing techniques - Keiretsu Forum - Marcos Herrera
Successful online marketing techniques - Keiretsu Forum - Marcos Herrera
 
Best Online Marketing Techniques
Best Online Marketing Techniques Best Online Marketing Techniques
Best Online Marketing Techniques
 
Diageo\'s Digital Marketing Code
Diageo\'s Digital Marketing CodeDiageo\'s Digital Marketing Code
Diageo\'s Digital Marketing Code
 
Pepperjam Network Overview
Pepperjam Network OverviewPepperjam Network Overview
Pepperjam Network Overview
 
Session 3 Yean Cheong
Session 3 Yean CheongSession 3 Yean Cheong
Session 3 Yean Cheong
 
The Truth Behind Social Advertising with Simply Measured
The Truth Behind Social Advertising with Simply Measured The Truth Behind Social Advertising with Simply Measured
The Truth Behind Social Advertising with Simply Measured
 
Distribution Channel Portal Best Practices in Insurance Companies
Distribution Channel Portal Best Practices in Insurance CompaniesDistribution Channel Portal Best Practices in Insurance Companies
Distribution Channel Portal Best Practices in Insurance Companies
 
Digital marketing 101
Digital marketing 101 Digital marketing 101
Digital marketing 101
 
Digital communication audit
Digital communication auditDigital communication audit
Digital communication audit
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
 
New 2.0 presentation v2
New 2.0 presentation v2New 2.0 presentation v2
New 2.0 presentation v2
 
CMA Calgary_Internet Marketing and Strategy
CMA Calgary_Internet Marketing and StrategyCMA Calgary_Internet Marketing and Strategy
CMA Calgary_Internet Marketing and Strategy
 
DMIPRO_DMIxAMA_Jul22.pdf
DMIPRO_DMIxAMA_Jul22.pdfDMIPRO_DMIxAMA_Jul22.pdf
DMIPRO_DMIxAMA_Jul22.pdf
 

More from auexpo Conference

Affiliate Mobile 101: Kick-start your Mobile Success - Michael Long. Hotels.c...
Affiliate Mobile 101: Kick-start your Mobile Success - Michael Long. Hotels.c...Affiliate Mobile 101: Kick-start your Mobile Success - Michael Long. Hotels.c...
Affiliate Mobile 101: Kick-start your Mobile Success - Michael Long. Hotels.c...
auexpo Conference
 
The Performance Search Boot Camp - Pete Newman. Found
The Performance Search Boot Camp - Pete Newman. Found The Performance Search Boot Camp - Pete Newman. Found
The Performance Search Boot Camp - Pete Newman. Found
auexpo Conference
 
The Real-time Landscape: Zero-delay Advertising - Marco Kloots. Click District
The Real-time Landscape: Zero-delay Advertising - Marco Kloots. Click District The Real-time Landscape: Zero-delay Advertising - Marco Kloots. Click District
The Real-time Landscape: Zero-delay Advertising - Marco Kloots. Click District
auexpo Conference
 
Successful Email Campaigns for the Multi-Channel Age - Suzanna Chaplin & Warr...
Successful Email Campaigns for the Multi-Channel Age - Suzanna Chaplin & Warr...Successful Email Campaigns for the Multi-Channel Age - Suzanna Chaplin & Warr...
Successful Email Campaigns for the Multi-Channel Age - Suzanna Chaplin & Warr...
auexpo Conference
 
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon P...
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon P...Forget Google's Games. Grow Social into your Primary Traffic Source - Simon P...
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon P...
auexpo Conference
 
SEO for Site Owners: Remaining Agile 2013 - Jon Quinton
SEO for Site Owners: Remaining Agile 2013 - Jon Quinton SEO for Site Owners: Remaining Agile 2013 - Jon Quinton
SEO for Site Owners: Remaining Agile 2013 - Jon Quinton
auexpo Conference
 
Performance Marketing from First Impression to Last Click - Andrew Buckman. T...
Performance Marketing from First Impression to Last Click - Andrew Buckman. T...Performance Marketing from First Impression to Last Click - Andrew Buckman. T...
Performance Marketing from First Impression to Last Click - Andrew Buckman. T...
auexpo Conference
 
Influence, Networking and Marketing
Influence, Networking and MarketingInfluence, Networking and Marketing
Influence, Networking and Marketing
auexpo Conference
 
The Consumerisation of E-commerce - Thomas Joosten. Zanox
The Consumerisation of E-commerce - Thomas Joosten. ZanoxThe Consumerisation of E-commerce - Thomas Joosten. Zanox
The Consumerisation of E-commerce - Thomas Joosten. Zanox
auexpo Conference
 
CRO: It's All Psychological - Ivan Imhoff. House of Kaizen
CRO: It's All Psychological - Ivan Imhoff. House of KaizenCRO: It's All Psychological - Ivan Imhoff. House of Kaizen
CRO: It's All Psychological - Ivan Imhoff. House of Kaizen
auexpo Conference
 
"Everyone is Special": Personalisation in Conversion Tactics - David Gowans
"Everyone is Special": Personalisation in Conversion Tactics - David Gowans"Everyone is Special": Personalisation in Conversion Tactics - David Gowans
"Everyone is Special": Personalisation in Conversion Tactics - David Gowans
auexpo Conference
 
How to build a successful e-mail marketing campaign - Suzanna Chaplin & Warri...
How to build a successful e-mail marketing campaign - Suzanna Chaplin & Warri...How to build a successful e-mail marketing campaign - Suzanna Chaplin & Warri...
How to build a successful e-mail marketing campaign - Suzanna Chaplin & Warri...
auexpo Conference
 
The past, present and potential of display advertising - Peter Gowrie-Smith
The past, present and potential of display advertising - Peter Gowrie-SmithThe past, present and potential of display advertising - Peter Gowrie-Smith
The past, present and potential of display advertising - Peter Gowrie-Smith
auexpo Conference
 
Advertiser and Publisher 101: 10 Insights
Advertiser and Publisher 101: 10 InsightsAdvertiser and Publisher 101: 10 Insights
Advertiser and Publisher 101: 10 Insights
auexpo Conference
 
Distribution & Partnership a Formidable Strategy
Distribution & Partnership a Formidable StrategyDistribution & Partnership a Formidable Strategy
Distribution & Partnership a Formidable Strategy
auexpo Conference
 
Engaging Facebook through EDGErank, Content and Killer Apps
Engaging Facebook through EDGErank, Content and Killer AppsEngaging Facebook through EDGErank, Content and Killer Apps
Engaging Facebook through EDGErank, Content and Killer Apps
auexpo Conference
 
Turbo Charging your SEO Building Strategy
Turbo Charging your SEO Building StrategyTurbo Charging your SEO Building Strategy
Turbo Charging your SEO Building Strategy
auexpo Conference
 
For Blog's Sake - Don't You Know I Add Value?
For Blog's Sake - Don't You Know I Add Value?For Blog's Sake - Don't You Know I Add Value?
For Blog's Sake - Don't You Know I Add Value?
auexpo Conference
 
Using Data to Value & Optimise the Affiliate Channel
Using Data to Value & Optimise the Affiliate ChannelUsing Data to Value & Optimise the Affiliate Channel
Using Data to Value & Optimise the Affiliate Channel
auexpo Conference
 

More from auexpo Conference (20)

Affiliate Mobile 101: Kick-start your Mobile Success - Michael Long. Hotels.c...
Affiliate Mobile 101: Kick-start your Mobile Success - Michael Long. Hotels.c...Affiliate Mobile 101: Kick-start your Mobile Success - Michael Long. Hotels.c...
Affiliate Mobile 101: Kick-start your Mobile Success - Michael Long. Hotels.c...
 
Harness Intelligence, Technology, Creativity & Quality to Acheive your Perfor...
Harness Intelligence, Technology, Creativity & Quality to Acheive your Perfor...Harness Intelligence, Technology, Creativity & Quality to Acheive your Perfor...
Harness Intelligence, Technology, Creativity & Quality to Acheive your Perfor...
 
The Performance Search Boot Camp - Pete Newman. Found
The Performance Search Boot Camp - Pete Newman. Found The Performance Search Boot Camp - Pete Newman. Found
The Performance Search Boot Camp - Pete Newman. Found
 
The Real-time Landscape: Zero-delay Advertising - Marco Kloots. Click District
The Real-time Landscape: Zero-delay Advertising - Marco Kloots. Click District The Real-time Landscape: Zero-delay Advertising - Marco Kloots. Click District
The Real-time Landscape: Zero-delay Advertising - Marco Kloots. Click District
 
Successful Email Campaigns for the Multi-Channel Age - Suzanna Chaplin & Warr...
Successful Email Campaigns for the Multi-Channel Age - Suzanna Chaplin & Warr...Successful Email Campaigns for the Multi-Channel Age - Suzanna Chaplin & Warr...
Successful Email Campaigns for the Multi-Channel Age - Suzanna Chaplin & Warr...
 
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon P...
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon P...Forget Google's Games. Grow Social into your Primary Traffic Source - Simon P...
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon P...
 
SEO for Site Owners: Remaining Agile 2013 - Jon Quinton
SEO for Site Owners: Remaining Agile 2013 - Jon Quinton SEO for Site Owners: Remaining Agile 2013 - Jon Quinton
SEO for Site Owners: Remaining Agile 2013 - Jon Quinton
 
Performance Marketing from First Impression to Last Click - Andrew Buckman. T...
Performance Marketing from First Impression to Last Click - Andrew Buckman. T...Performance Marketing from First Impression to Last Click - Andrew Buckman. T...
Performance Marketing from First Impression to Last Click - Andrew Buckman. T...
 
Influence, Networking and Marketing
Influence, Networking and MarketingInfluence, Networking and Marketing
Influence, Networking and Marketing
 
The Consumerisation of E-commerce - Thomas Joosten. Zanox
The Consumerisation of E-commerce - Thomas Joosten. ZanoxThe Consumerisation of E-commerce - Thomas Joosten. Zanox
The Consumerisation of E-commerce - Thomas Joosten. Zanox
 
CRO: It's All Psychological - Ivan Imhoff. House of Kaizen
CRO: It's All Psychological - Ivan Imhoff. House of KaizenCRO: It's All Psychological - Ivan Imhoff. House of Kaizen
CRO: It's All Psychological - Ivan Imhoff. House of Kaizen
 
"Everyone is Special": Personalisation in Conversion Tactics - David Gowans
"Everyone is Special": Personalisation in Conversion Tactics - David Gowans"Everyone is Special": Personalisation in Conversion Tactics - David Gowans
"Everyone is Special": Personalisation in Conversion Tactics - David Gowans
 
How to build a successful e-mail marketing campaign - Suzanna Chaplin & Warri...
How to build a successful e-mail marketing campaign - Suzanna Chaplin & Warri...How to build a successful e-mail marketing campaign - Suzanna Chaplin & Warri...
How to build a successful e-mail marketing campaign - Suzanna Chaplin & Warri...
 
The past, present and potential of display advertising - Peter Gowrie-Smith
The past, present and potential of display advertising - Peter Gowrie-SmithThe past, present and potential of display advertising - Peter Gowrie-Smith
The past, present and potential of display advertising - Peter Gowrie-Smith
 
Advertiser and Publisher 101: 10 Insights
Advertiser and Publisher 101: 10 InsightsAdvertiser and Publisher 101: 10 Insights
Advertiser and Publisher 101: 10 Insights
 
Distribution & Partnership a Formidable Strategy
Distribution & Partnership a Formidable StrategyDistribution & Partnership a Formidable Strategy
Distribution & Partnership a Formidable Strategy
 
Engaging Facebook through EDGErank, Content and Killer Apps
Engaging Facebook through EDGErank, Content and Killer AppsEngaging Facebook through EDGErank, Content and Killer Apps
Engaging Facebook through EDGErank, Content and Killer Apps
 
Turbo Charging your SEO Building Strategy
Turbo Charging your SEO Building StrategyTurbo Charging your SEO Building Strategy
Turbo Charging your SEO Building Strategy
 
For Blog's Sake - Don't You Know I Add Value?
For Blog's Sake - Don't You Know I Add Value?For Blog's Sake - Don't You Know I Add Value?
For Blog's Sake - Don't You Know I Add Value?
 
Using Data to Value & Optimise the Affiliate Channel
Using Data to Value & Optimise the Affiliate ChannelUsing Data to Value & Optimise the Affiliate Channel
Using Data to Value & Optimise the Affiliate Channel
 

Recently uploaded

Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
WSO2
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
panagenda
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMECloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 

Recently uploaded (20)

ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challenges
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
Platformless Horizons for Digital Adaptability
Platformless Horizons for Digital AdaptabilityPlatformless Horizons for Digital Adaptability
Platformless Horizons for Digital Adaptability
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
 
WSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering DevelopersWSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering Developers
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
Introduction to Multilingual Retrieval Augmented Generation (RAG)
Introduction to Multilingual Retrieval Augmented Generation (RAG)Introduction to Multilingual Retrieval Augmented Generation (RAG)
Introduction to Multilingual Retrieval Augmented Generation (RAG)
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsMS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistan
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMECloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot ModelMcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
 

The Ethics of Affiliate Tracking

  • 1. Ethics in affiliate marketing Marko Dobroschelski, CEO
  • 2. How far can affiliates go? How far should networks go? How far should we all go in regards to matching orders within an affiliate program? An exploration into technique, ethical and business values within Affiliate Marketing The Ethics of Affiliate Marketing
  • 3. It is NOT about Fraud it is about the gray area The Ethics of Affiliate Marketing
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. Thank You, for further information contact me at our stand or via m.dobroschelski@daisycon.com