Brainstorming what factors should be considered when constructing the corporate feature articles
1. Who is your target audiences?
Potential local
students?
Alumni?
Potential students
from the Mainland
China?
Faculty
members?
External
partners/parties?
2. What functions of CC should be focused?
V. Internal Communication
I. Media Relation II. Identity, Image, and Reputation
III. Corporate Advertising and Advocacy IV. Marketing Communication
A.I, II, III B. II, III, IV
C.I, II, IV, D. II, III, IV
E. All of the above
3. What functions of CC should be focused?
V. Internal Communication
I. Media Relation II. Identity, Image, and Reputation
III. Corporate Advertising and Advocacy IV. Marketing Communication
A.I, II, III B. II, III, IV
C.I, II, IV, D. II, III, IV
E. All of the above
4. What should be themed message(s) of the corporate
feature article?
The establishment of MABCC programme by the department of CBS
How the programme fits in the need of the society and makes contribution
to growing talents
1
2
5. Since the target audiences are different in two
versions, what aspects we should adopt a tailor-
made approach to accommodate the readers?
I. Communication Norms
(i.e. Lexicon and sentence
patterns)
II. Themed message
III. Photos IV. Structure and Content
V. Tone
A. I, II, III B. II, III, V
C. III, IV, V D. I, III, IV
6. Since the target audiences are different in two
versions, what aspects we should adopt a tailor-
made approach to accommodate the readers?
I. Communication Norms
(i.e. Lexicon and sentence
patterns)
II. Themed message
III. Photos IV. Structure and Content
V. Tone
A. I, II, III B. II, III, V
C. III, IV, V D. I, III, IV
