Market Research, Individual Project Part One: Company Profile - DAVIDSON The project is divided into three modules. The first module, company profile, is the focus of this project specification. Task Select a Canadian company as your 'client'. - Look for a manufacturer or a retailer that is large enough to enter a country outside of Canada and the United States 'Enter means that the company has no relationship with a targeled country e a no company owned operated facility, no franchise. No licensing, no exports McDonald's would not be a good choice because it has outlets in more than 100 countries, including Vatican City. Tim Horton's is owned by Restaurant Brands International; a company in the portfolio, Burger King which has outlets throughout the world. - Use sources available through the college's on-line library such as Marketline company report, Marketline industry report, and trade journals Do not single source. - e.g. Marketline company report includes a SWOT. You may use that SWOT for the foundation of your SWOT. No points will be awarded if no other source is used Compare and contrast sources - e.g. Smith (2013) stated . In contrast, Jones (2014) stated - That is, do not make the reader do the work - Seven to 10 page report, single spaced - Title page, table of contents, executive summary, list of references are not included in the page-count - MS Word or PDF file - Do not submit multiple files - Acrobat professional provides a fast and easy way to merge Word, Excel and PDF files - MS Word has a section break tool to enable you to format some pages landscape, for example - CAUTION: This module focuses on the company. - Assignment 2 focuses on possible countries to penetrate - Assignment 3 develops a primary market research proposal .

1. Market the Southern University entrepreneurship program vs other schools who are heavy
competitors to a collegiate student who may come from poverty. How can the program in TT
Allain impact that student to create a successful to build generational wealth? How can
entrepreneurship and marketing be beneficial for the business and non-business majors?
I. Executive Summary II. Situation Analysis A. Analysis of survey data Key findings Key
opportunities Key implications B. The Mission of the idea (what the idea is to be) C. Marketing
goals and objectives D. Needs/opportunities met III. Competition Internal Competitors SWOT
External Competitors SWOT IV. COB SWOT V. Competitive Advantage VI. Marketing Goals
and Objectives VII. Marketing Strategy A. Primary (and Secondary) Target Market Primary
target market Identifying characteristics (demographics, geography, values, psychographics):
Basic needs, wants, preferences, or requirements: Secondary target market Identifying
characteristics (demographics, geography, values, psychographics): Basic needs, wants,
preferences, or requirements: B. Integrated Marketing Communication (Promotion) Strategy
Overall IMC strategy, IMC objectives, and budget: Consumer promotion elements Advertising
strategy: Public relations/publicity strategy: Personal selling strategy: Place strategy C. Tactical
Marketing Activities D. Implementation Time line