Strategies for effectively increasing the strength of our brand Commit to Content Marketing · Increase public awareness of SOME CET throughout DC, Maryland, and Virgina. With this plan we will: · Set goals to lead the way · Defining the audience · Generating ideas · Create engaging and evocative content · Adapt content to different mediums · Reach and communicate to our target audience Develop Visible Experts · Community Engagement Manager · Staffing Consultant · Recruiter I. Develop a Strategy. Consider your candidate’s potential niche, their target audiences and the tools you’ll be using to increase their visibility. II. Build Their Infrastructure. This refers to the basic marketing materials and online tools your candidate will need to get your campaign started. Professional headshots and bios, a strong website, a clear presence on social media platforms and a speaking engagements page are all good places to start. III. Develop Their Personal Skillset. Address the areas that need improvement, and help your candidate slowly add new skills into their routine to make them as well rounded as possible. IV. Grow Our Expert Brand. Create content and put it out there. Use a mix of different mediums and approaches to reach as much of your target audience as possible. V. Track and Adjust. Examine what works and what doesn’t and change what needs changing. Review a variety of metrics from your different channels to get a full picture of how your candidate’s star is rising within your industry. · Cultivate Prestigious Partners · Help Them Help You. Just as in any relationship, if only one side is positioned to win, your partnership won't progress very far · Prioritize · Nurture the Relationship and Don't Compete · Avoid Exclusivity and Keep Exit Options Open · Seek High Profile Clients and Case Stories · See CET stories · New CET stories · Dominate the Social Media Space · Connect with CET Marketing team · FB · IG Strategies for recruitment goals I. Characterize the audience · Establish partnerships to attract veterans and to expand multicultural outreach · Identify and collaborate with faith-based organizations for community outreach and to recruit potential students · Establish a presence at DMV, DCS, and the unemployment offices · Coordinate CET hosted events II. Strategy for street outreach · Signage in front of SOME CET · Outside tableting · Canvasing local business, community centers, churches etc. (as needed) · Flyer Distribution III. Strategy for student and alumni referral · Current students and alumni students may receive up to $50.00 for referring new students ($25.00 for a new student completing orientation and $25.00 once the student complete the probationary period). IV. Strategy for public awareness · Paid media campaigns · Metrobus · Bus shelters · Radio ads · FB ads · Print ads · CET branding materials · Purchase and distribute SWAG wear and incentive during outreach activities, CET hosted events, and alumn.

1. Strategies for effectively increasing the strength of our brand
Commit to Content Marketing
· Increase public awareness of SOME CET throughout DC,
Maryland, and Virgina.
With this plan we will:
· Set goals to lead the way
· Defining the audience
· Generating ideas
· Create engaging and evocative content
· Adapt content to different mediums
· Reach and communicate to our target audience
Develop Visible Experts
· Community Engagement Manager
· Staffing Consultant
· Recruiter
I. Develop a Strategy. Consider your candidate’s potential
niche, their target audiences and the tools you’ll be using to
increase their visibility.
II. Build Their Infrastructure. This refers to the basic marketing
materials and online tools your candidate will need to get your
campaign started. Professional headshots and bios, a strong
website, a clear presence on social media platforms and a
speaking engagements page are all good places to start.
III. Develop Their Personal Skillset. Address the areas that need
improvement, and help your candidate slowly add new skills
into their routine to make them as well rounded as possible.
IV. Grow Our Expert Brand. Create content and put it out there.
Use a mix of different mediums and approaches to reach as
much of your target audience as possible.
V. Track and Adjust. Examine what works and what doesn’t and
change what needs changing. Review a variety of metrics from
your different channels to get a full picture of how your

2. candidate’s star is rising within your industry.
· Cultivate Prestigious Partners
· Help Them Help You. Just as in any relationship, if only one
side is positioned to win, your partnership won't progress very
far
· Prioritize
· Nurture the Relationship and Don't Compete
· Avoid Exclusivity and Keep Exit Options Open
· Seek High Profile Clients and Case Stories
· See CET stories
· New CET stories
· Dominate the Social Media Space
· Connect with CET Marketing team
· FB
· IG
Strategies for recruitment goals
I. Characterize the audience
· Establish partnerships to attract veterans and to expand
multicultural outreach
· Identify and collaborate with faith-based organizations for
community outreach and to recruit potential students
· Establish a presence at DMV, DCS, and the unemployment
offices
· Coordinate CET hosted events
II. Strategy for street outreach
· Signage in front of SOME CET
· Outside tableting
· Canvasing local business, community centers, churches etc.
(as needed)
· Flyer Distribution
III. Strategy for student and alumni referral
· Current students and alumni students may receive up to $50.00

3. for referring new students ($25.00 for a new student completing
orientation and $25.00 once the student complete the
probationary period).
IV. Strategy for public awareness
· Paid media campaigns
· Metrobus
· Bus shelters
· Radio ads
· FB ads
· Print ads
· CET branding materials
· Purchase and distribute SWAG wear and incentive during
outreach activities, CET hosted events, and alumni and student
give-a-ways
· Publishing an article of a student monthly on SOME FB
marketing strategy for CentER for Employment Training
Introduction
The aim of this marketing strategy is to recruit 300 students per
year.
Fundamentally, the strategy focuses on:
Creating awareness for the training offered.
Provide sufficient information about Center of Employment
Training (CET) and the benefits it offers.
Provide easy access to application platform
The basic model of the recruitment strategy is, first, to provide
sufficient information about Center of Employment Training
fundamentally to catch the attention of the potential candidates.

4. Ones the attention of the right candidates is attained, applicants
are guided on how to make applications.
2
Center of Employment Training (CET) Branding (Site content)
Before starting the exercise of reaching out to potential
applicants focus on:
Customize the outlook of the CET website to provide all the
information that the potential applicants need.
Mention all the trainings provided, the benefits, and share
success stories.
Make the website user friendly to improve applicants’
interaction with the website.
Open CET social media pages.
CET needs customized Facebook, Twitter, and Instagram pages
and work on having as many followers as possible.
The purpose of customizing the organization’s website and
social media pages is evoking the organization’s overarching
vision and establishing a brand that is easily recognized.
3
Make content mobile friendly
Today, most online content are accessed through mobile phones.
Facebook, Twitter, and Instagram are mostly accessed through
mobile phones.
Post most of the CET content on social media platforms.
Always refresh content and monitor what the followers are
saying about it.
Search engine Optimization
Work out on ensuring the website and social media pages are

5. easily visible in search engines
Make the website and social media pages to be easily accessible
through:
Paid advertisement campaigns
In-house search engine optimization
Hire a specialist in search engine optimization
After successful customization of the website and social media
pages work on attracting significant online traffic on the
websites and social media pages through search engine
optimization (SEO).
It ensures that the website and social media pages easily show
up in social search engines when the keywords or phrases are
used.
5
Building a Target Audience Profile
Segment target candidates.
Each of the hands-on training offered by CET should be
positioned differently.
Requirements for potential applicants to be discussed
comprehensively.
Training details to be covered.
Benefits of the training to be explored in details.
Building effective audience profile can be achieved by using
modern tools such as the one offered by SAP.
Recently, SAP introduced the candidate relationship
management tool to offer recruitment solutions.
6
Attract potential applicants to the Recruitment Page

6. 1. Leveraging the Power of Social Media
The best approach to connect with applicants will be through
social media.
Social media offers several free tools to reach thousands of
potential candidates in minutes.
Social media is also the most effective way of sharing a clear,
accurate, and captive image for the recruitment exercise.
It provides a free interactive platform to share views and engage
with applicants and convince them to apply.
Attract potential applicants to the Recruitment Page
2. Advertising
Use different channels to advertise what CET is offering.
Job posting sites provide a good source of traffic.
Advertisement on the official website is essential.
As potential applicants to spread the opportunities by word of
mouth.
Attract potential applicants to the Recruitment Page
3. Lead Capturing
It helps in getting potential applicant’s contact details.
Email addresses are the most useful.
Details of opportunities offered by CET are sent to the potential
applicants.
Applicants are invited to apply.
Effective Customer Care Services
The website and social media pages will provide CET’s contact

7. details.
Potential applicants will be contacting the organization through
the contacts.
Professional customer care representative will be put in place
24/7.
Serve customer requests and encourage them to apply
Follow Up System
Establish a unit with the responsibility of making follow up.
Serve applicants who had difficulties in completing applications
Follow up on potential applicants who contacted the customer
care but did not proceed to apply.
Inform successful applicants on what follows thereafter.
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