2. Main Points of Vernallis Theory
• The rules of ‘continuity’ editing are broken in
order to draw attention.
• Obvious edits are used and special effects such as
slow motion are added to the video.
• Jump cuts are often used in the music video.
• The use of base tracks is frequently used in music
videos
• The camera will sometimes move in time with the
music.
3. Main Points of Goodwin Theory
• The traditional narrative analysis do not apply to
pop videos.
• They are built around the song – Do not pose
traditional narrative structures.
• Singer will often look directly into the camera,
Breaking the 4th wall – this is an extension of
performance and trying to involve the viewer at
home with the performance.
• Pop video uses the singer as both the narrator
and as the character.
