3. How video technology ^ addsvaluein the
recruitment sector...
KirstieKelly Batt
Techno lo gy, Recruitment, Branding....
Why I’m convinced Social and Mobile
9. Candidateexperiencereally matters...
A study last year of over 800,000 individualswho had applied for jobswithin thepast year provided six
solid reasonswhy candidateexperiencematters:
• 44% said they had aworseopinion of acompany that didn’t respond after they applied for a
position
• 32% said werelesslikely to buy productsor servicefrom acompany that didn’t respond to their job
application
• 21% said they’veexperienced arecruiter who wasn’t enthusiastic about thecompany asan
employer of choice
• 17% said they didn’t believetherecruiter wasknowledgeable
• 15% said they didn’t think therecruiter wasprofessional
• 15% said they had alower opinion of theemployer after being contacted for an interview
In addition, arecent survey showed that 52% of applicantsdidn't feel asthough they’retreated as
individualsduring therecruitment process.
10. 07/05/13 10
One third of thosesurveyed said
they received no responseat all
to an application
30% received astandard
templateemail without any
specific details
Only 16% received phonecallsfrom
therecruiter/hiring manager providing
littleor general feedback
17% received phonecallsfrom
therecruiter/hiring manager,
providing specific feedback and
answering any questions
11. What will change...
07/05/13 Footer Text 11
• The dynamic, competitive and efficient multi-channel experience
that is becoming an expectation within retail and consumer services
will arrive at the door of HR services.
• Time invested, from the candidates’ perspective, will become the
currency that will fuel their expectations. Their key
expectation/requirement will be timely, accurate and transparent
communication.
• A personalised experience, and all that entails, will become the
norm.
• The monitoring and influencing of brand sentiment (corporate and
personal) will become an essential.
12. The connected world – an opportunity & a
challenge
07/05/13 12
“ Half of Centrica’s candidates
are already British Gas
customers. It certainly focussed
the mind in terms of how you
communicate”
Matt Berry, Centrica
“Candidates are demanding
more and more every day.
It’s incredibly similar to e-
commerce.”
Matt Burney, Resourcing
and Community Manager at
G4S
19. Onlinevideo consumption continuesto show hugegrowth – theUSget it.
According to Nielsen, therewere...
11 billion video streamswatched by 139
million uniqueuserslast month
in theU.S. alone, which representsgrowth of 24.8% and 11.3% respectively
compared with September 2008.
20. 90% of information transmitted to thebrain isvisual...
Visualsareprocessed 60,000 timesfaster than text...
38. We survey every candidate. Here’s what
they say:
83% had apositiveexperienceof video interviewing
95% thought theinstructionswereclear and knew what they had to do
45% of candidatessaid that thebest thing about video interviewing was
that they could do it at home, in their own time
39. Completely match youremployerbrand to engage
yourcandidates
You’ve spent time creating youremployerbrand – Yourtechnology
should be able to reflect it.
Reason #2
45. How recorded video technology addsvaluein
therecruitment sector...
KirstieKelly Batt: 07787 130512
Editor's Notes
The facts Why the economy is conditioning candidates to behave badly! Why recruitment practices are changing (or need to change) Recruitment selection methods – a crowded place Where video sits and fits Why video is the way forward – the stats Why video is the way forward – 2013 predictions What the experts think The reality about captured video How to make it work for you Recruiters Vs direct hiring teams The implications of NOT incorporating video What next – going mobile
This word cloud is a visual representation of the comments candidates shared to describe communications practices during the application process. One third of those surveyed admitted to receiving no response at all to an application. 2) Standard template email was received without any specific details. 30% 3) Phone call received from the recruiter/hiring manager providing little or general feedback 16%. 4) Phone call received from the recruiter/hiring manager, providing specific feedback and answering my questions. 17% Were you invited to provide feedback on the APPLICATION process after you applied? Question 4 Positive note – it is looking better etc
