Favourite Flavour of Oreo
All of the
Interested In Buying New Flavours of
Yes No Maybe
New Flavours of Oreo, one would like
Introducing Three New Flavours:
1) Oreo Mango
2) Oreo Orange
3) Oreo Pistachio
Introducing Two New Packs:
1. Triple Oreo Pack
2. Oreo For Two
“Mango never tasted so chocolaty”
Most Indians like mango & most like chocolate, so why
not give a combination of both?
Oreo Mango is the first mango & chocolate biscuit.
The same chocolaty biscuit but with a mango-filled
“See the Chocolate, taste an Orange”
Another fruit loved in this country is Orange.
Oreo Orange gives a wonderful combination of two much
loved flavours in a biscuit.
Oreo Orange gives you the same chocolaty biscuit with a
new creamy orange centre.
“Chocolate aur Pista khao, ek naya
Cadbury is introducing Oreo Pistachio which has real
Oreo Pistachio is the world’s first chocolate & pistachio
Taste the Oreo biscuit with an all-new pistachio centre.
Triple Oreo Pack
The triple Oreo pack will contain 3 different types of
The first Triple Oreo pack will be the Oreo Tiranga,
which will contain Oreo Orange, Oreo Plain(Vanilla) &
“Oreo Tiranga, Made For India”
Triple Oreo Pack
The other Triple Oreo pack will be the Oreo MVP
Oreo MVP will contain Oreo Mango, Oreo Plain(Vanilla)
& Oreo Pistachio.
“The MVP of Snacks”
Oreo For Two
This pack will be a specially made pack of Two Oreo
It will be available for all flavours.
It is made to share with your ‘best friend’ or a ‘loved one’
or ‘your sibling’.
“Share the best biscuit in the world with your best person
in the world”
Oreo Mango, Oreo Orange & Oreo Pistachio will be
Rs.30 for the 125gms pack & Rs.10 for the 60gms pack.
Triple Oreo Pack will be Rs. 33 & will include 5 biscuits
of each flavour.
Oreo For Two will be Rs.4 & each pack will contain 2
Buy 2 (125 gms) packs of any new Oreo flavour & get 1
Buy 3 Triple Oreo packs for just Rs. 90
Distribute free ‘Oreo For Two’ packs to:
a) Schools- Friendship Day & Children’s Day
b) Colleges- Friendship Day & Valentine’s Day
Kids & Youth
Targeting kids & youth because kids have always loved
eating Oreos with milk as a snack & the youth i.e. college
students like Oreos because it’s a good snack to eat
Because we’ll be targeting kids between the ages of 3-14
& youth between the ages of 15-25.
Television: Cartoon Network, Pogo & Nickelodeon (7-9
am & 3-6 pm) & Comedy Central, Vh1 & Channel V (8-
Online: Facebook ads & promotional tweets on Twitter
Outdoor: Hoardings near schools & colleges
Product & Marketing Orientations
Focussing on making & believing that Oreo is the
World’s #1 biscuit.
Focussing on making good quality biscuits & also on
packaging to do better than competitors.
Focussing on Objective Of Purchase
As the survey has shown that kids & youth like it because
it’s ‘chocolaty’ & ‘yummy’.
Why buy Oreo? Simple, because it’s the World’s #1
• World’s #1 Biscuit
• Low Cost
• Good Quality & Packaging
• Limited Target Audience
• Still needs proper recognition
in some sub-metro cities
• Launch of new flavours
• Tie-Up with Mad Over
Donuts & McDonalds
• Competition from Britannia &
• Threat from other snack
segments like Lays, Bingo etc.
• Threat from other chocolate
manufacturers like Nestle &
• Establish as a proper
snack (promote MOD &
McDonalds products that
• Promotional Activities
on various holidays
• More advertising
in sub-metro cities
• Try to attract a
larger audience with
introduction of new
• Use low cost & good
quality to minimize
• Open an Oreo
outlet (that sell only