A study on Public preference Towards FM Radio Band

1. Marathwada Shikshan Prasarak Mandal’s
Deogiri Institute of Engineering and Management Studies, Aurangabad
A
Mini Project Report
On
“ A Study On Public Preference Towards
FM Radio Band In Usmanpura, Aurangabad City”
Submitted by
Mr. Kiran Ghodke
Div. - Roll no. 44
MBA I semester
Batch 2017-2019
In partial fulfillment of the completion of MBA course of
Dr. Babasaheb Ambedkar Marathwada University, Aurangabad

2. Acknowledgement
I, KIRAN GHODKE, thank to Prof. Rupesh Rebba. His
expertise was valuable during each step of the project
from narrowing the scope of the research to theoretical
development and analysis.
I also thank Prof. Rupesh Rebba (Head of Department)
and Dr. Ulhas Shiurkar (Director), Deogiri Institute of
Engineering and Management Studies, Aurangabad. For
encouraging and guiding me through the Mini Project.
Mr. Kiran Shrirang Ghodke
Div- Roll no. 44,
MBA I semester
Batch 2017-2019

3. Certificate
This is to certify that, Kiran Shrirang Ghodke, a student of Deogiri
Institute of Engineering & Management Studies, Aurangabad. Batch
2017-2019, has duly completed his Mini Project entitled as “A Study on
Public Preference towards FM Radio Band in Usmanpura,
Aurangabad City in Aurangabad”.(MANB 408) and has submitted a
satisfactory report to Dr. Babasaheb Ambedkar Marathwada University,
Aurangabad, in partial fulfillment of Master of Business Administration
course.
We wishing him all the best for future Endeaver.
Prof. Rupesh Rebba Prof. Rupesh Rebba Dr. Ulhas Shiurkar
Project Guide H.O.D Director

4. DECLARATION
I,Kiran Shrirang Ghodke hereby declare that I have
completed the Mini Project on “A Study On Public
Preference Towards FM Radio Band In Usmanpura,
Aurangabad City”and submitted the report for the same
It has not been previously submitted for the basis of the
award of any degree or other similar titles on this orany
other examining body or university.
Place: - Aurangabad Name:- Kiran Ghodke
Date:- Roll No. 44
MBA I Sem
Batch 2017-2019

5. INDEX
SR.NO CONTENTS PAGE.NO
1 CHAPTER I:
1.1 INTRODUCTION 6
1.2 OBJECTIVES OF THE STUDY 7
1.3 SCOPE OF THE STUDY 7
1.4 LIMITATIONS OF THE STUDY 8
2 CHAPTER II:
2.1 COMPANY PROFILE /THEORITICAL BACKGROUND 9-10
3 CHAPTER III:
3.1 RESEARCH METHODOLOGY 11-12
4 CHAPTER IV:
4.1 DATA ANALYSIS & INTERPRETATION 12-24
5 CHAPTER V:
5.1 FINDINGS & CONCLUSIONS 25-26
5.2 BIBILIOGRAPHY 27
6 ANNEXURE 28

6. CHAPTER 1
1.1 INTRODUCTION:
In India radio broadcasting had begun in 1935 by air and in 2001 the first private FM
radio went on air. It is estimated that 25 % of mobile subscribers in India have radio enabled
mobile phones; this simply means that more than 60 million people have access to radio-
on the- move. Industry revenues, too, are showing an upward spiral. The radio broadcasting
has become one of the major sources of information in the world. In July 2005, the union
cabinet approved and permitted the second phase of FM broadcasting in the private sector,
in which more emphasis was given to the growth of services and its importance to our
economy than generating revenue for the government. There are varieties of programs or
activities that go With the waves from radio stations, including talk shows, music,
drama, news, announcements and education among others that provide useful
information to the listeners. Talking about Surat city, different FM radio stations are there
i.e. 98.3 (Radio Mirchi), 92.7 (Big FM), 91.1 (Radio City), 94.3 (My FM) and 101.1
(Vividh Bharti). Advertising of goods and services is the route to capture more customers,
increase firm’s revenues and improve a company’s image in society. In USA, 70 percent
of all radio revenues come from local retailers, and only 30 percent comes from either
national or international advertisers or from the network of advertisers, while in India,
retail comprises only 8 percent of radio advertising. Radio is a cost effective medium
for creating awareness and advertising a company’s products and services. FM radio
has today enabled advertisers to reach out to the audiences cost-effectively. International
research indicates that radio has 60% of television’s effectiveness at increasing
campaign awareness amongst an audience of 16-44 year old radio listenersTimes FM
Now Radio MIrchi began operations in 1993 in Ahmedabad. Until 1993, All India Radioor
AIR, a government undertaking, was the only radio broadcaster in India. The government
then tookthe initiative to privatize the radio broadcasting sector.It sold airtime blocks on its
FMchannels in Indore, Hyderabad, Mumbai, Delhi, Kolkata, Vizag and Goa to private
operators, whodeveloped their own program content. The Times Group operated its brand,
Times FM, till June 1998.After that, the government decided not to renew contracts given
to private operators. In 2000, Thegovernment announced the auction of 108 FM frequencies
across India.

7. 1.2 Objective of the study:
 The objectives of this project are:
 To study Of consumer Behaviour towards FM Radio
 To study the consumer satisfaction
 To find out the reviews about FM Radio
 To examine the impact of FM Radio
1.3Scope of the study:
 The study surveyed only in Usmanpura in Aurangabad city
 To study of finding what expectation of customers
 To study know about the demand of customeres

8. 1.4Limitation of the study:
 Time was the major constraint for our study.
 Sample size is limited to 150 respondents only which may not represent the expectations of
users.
 Only the popularity & quality of FM Radio can be evaluated
 Generally, the respondent where busy in their work and were not interested in respondining
rightly

9. CHAPTER 2
COMPANY PROFILE & THEOTETICAL BACKGROUND
The original avatar of Radio Mirchi was Times FM. Radio Mirchi began operations in
1993 in Indore, Madhya Pradesh. Until 1993, All India Radio or AIR, a government
undertaking, was the only radio broadcaster in India. The government then took the initiative
to privatize the radio broadcasting sector. It sold airtime blocks on its FM channels
in Indore, Hyderabad, Mumbai, Delhi, Kolkata, Visakhapatnam and Goa to private operators,
who developed their own program content. The Times Group operated its brand, Times FM,
till June 1998. After that, the government decided not to renew contracts given to private
operators.
The most widely broadcast shows include "Morning No.1", "Dilse", "Mumbai Local",
"One Two ka Four", "Mera Wala Gana", "Superhits Music Show", "RDX", "Indore Beats"
and "Nomoshkar Kolkata". In one of the recent developments at Super Hits Red FM 93.5
Virag Mishra joined the team as a National Creative Head. Virag the recipient of the

10. esteemed Stardust Award for standout performance as a lyricist is from advertising
background. Starting August 14, 2009, S FM or Suryan FM was re-branded into RED FM
across 38 cities in INDIA. S FM took over Red FM in August, 2009 and re-branded all its
stations to Red FM except for the ones in Tamil Nadu.
From July 1, 2008, BIG FM included Singapore, the first city outside India, in its
broadcasting network. It broadcasts its programmes daily from 5 to 8pm on XFM 96.3, under
the name of BIG Bollywood 96.3FM. In May 2012, veteran film critic, Bhawana
Somaaya started appearing on air, as a Friday film reviewer .[3]
BIG FM is the radio partner for the Bengaluru Restaurant Week an event involving
reportedly, the best restaurants in Bengaluru. A number of radio contests are expected to be
aired that enable contestants to win prizes.
Akashvani is a word of Sanskrit origin meaning "celestial announcement," or "voice from
the sky/heaven".
"Akashvani" was first used in the context of radio by M. V. Gopalaswamy after
setting up the nation’s first private radio station in his residence, "Vittal Vihar" (about 200
yards from AIR’s current location in Mysore) in 1936.[2]
Akashvani seemed to be an
appropriate name for a radio broadcaster and was later adopted as All India Radio's on-air
name in 1956

11. CHAPTER 3
RESEARCH METHADOLOGY:
Sample Selection
The sample of the study is those who listen to FM and between the age group of 17
years to 30 years. The questionnaire survey is conducted among 110 youth. The demographic
variables that are used in the study are age, gender, education and occupation.
Collection of Data:
Two types of data collected through Research:
i Primary Data
Primary data was collected by means of a survey. A questionnaire was prepared &
customers . Of the Aurangabad region approached to fill up the questionnaires. The
questionnaire contains 11 questions which reflect on the type & quality yof the services
provided by the customer & these is recorded on a grade scale of yes and no questions, as
well as close ended question is also asked. All information later analyzed to obtain the
required interpretation and findings.
ii Secondary Data
In order to have proper understanding of the services was done from the various source,
such as book, much data is also collected from the official search engine i.e. Google and the
Wikipedia.
IiiSampling -
Non probability sampling, i.e. convenience sampling was done to obtain sample from
From the population.
iv Sample Size –
For selecting the number of samples for the study Aurangabad region have selected to collect
data from 150respondent through a questionnaire.

12. V Data Analysis –
data collected encoded, classified and then tabulated graphs further designed for the better
understaning of the data. Single factor analyses, done with the help of percentage, meaningful
interpretations were drawn based on the analyses.

13. CHAPTER 4
DATA ANALYSIS AND INTERPRETATION:
1. From how many years you are listening to the radio?
a) Last 3 years b) Last 4 years
c) Last 5 years d) Last 6 years
Last 3 years Last 4 years Last 5 years Last 6 years Total
62 31 29 28 150
41% 21.33% 19% 19% 100%
INTERPRETATION:
Majority of the respondents 41% are saying that they listening the radio
form last 3 years and 21% are listening form 4 years, 19% are listening form 5 years and
other 19% are form last 6 years.
41%
21%
19%
19%
Last 3 Year
Last 4 year
Last 5 year
Last 6 year

14. 2. An average how long do you listen to FM Radio every day?
a) Less than 1 hours b) More than 2 hours
c) 3-5 hours
Less than 1 hours More than 2 hours 3-5 hours Total
76 54 20 150
51% 36% 13% 100%
INTERPRETATION:
Most of the respondents 51% are saying that they are listen the radio less than 1hr.
and 36% are saying they listen more than 2hr.13% are listening more than 3-5 hr.
51%
36%
13%
Less than 1 hr
More than 2 hr
3-5 hr

15. 3. When do you mainly listen to the FM Radio?
a) Morning b) At work
c) Evening d) Before bed
Morning At work Evening Before bed Total
69 24 28 29 150
46% 16% 19% 19% 100%
INTERPRETATION:
Majority of the respondents 46% are saying that when they are at
Morning at that time they listen radio and 19% are said that Evening they listen and other 19%
in the Before bed, 16% are saying At work they are listen.
46%
16%
19%
19%
Morning
At work
Evening
Before bed

16. 4. Which Band do you listen more?
a) 93.5 Red FM b) 98.3 Radio Mirchi
c) 101.7 Akashwani Radio d) 94.3 My FM
93.5 Red FM 98.3 Radio
Mirchi
101.7
Akashwani
Radio
94.3 My FM Total
49 61 26 14 150
33% 41% 17% 9% 100%
INTERPRETATION:
Most of the respondents 41% are prefer 98.3 Radio mirchi fm and 33% are 93.5 red
fm and other are saying that 17% are listening aakashwani and 9% are 94.3 my fm.
33%
41%
17%
9%
93.5 Red FM
98.3 Radio mirchi
101.7 Akashvani
Radio
94.3 My FM

17. 5. Specially what you like when you listening to the FM Radio?
a) News b) Bussiness Information
c) Health Program d) Education Information
News Busssiness info Health Program Education Info Total
63 32 10 45 150
42% 21% 7% 30% 100%
INTERPRETATION:
Majority of the respondents 42% are saying that on fm radio they listening news and
30% are saying that they listen Education information , other 21% are business information
and 7% are Health programme.
42%
21%
7%
30%
News
Bussiness info
Health programme
Education info

18. 6. On which device would you like to the listen FM RADIO?
a) Mobile b) TV
c) Radio d) Vehicle device
Mobile TV Radio Vehicle device Total
104 4 18 24 150
69% 3% 12% 16% 100%
INTERPRETATION:
Most of the respondents 69% are use the mobile to listen the radio, 16% people use
the vehicle device 12% are listen on Radio and other 3% are on TV.
69%
3%
12%
16%
Mobile
TV
Radio
Vehicle device

19. 7. Which type of songs would you like to listen on FM Radio?
a) Old Songs b) Latest Songs
c) Devotional Songs
Old Songs Latest Songs Devotional Songs Total
71 66 13 150
47% 44% 9% 100%
INTERPRETATION:
Majority of the respondents 47% are saying that they listen Old songs and 44% are listen
Latest songs, 9% are listen Devotional songs.
47%
44%
9%
Old song
Latest song
Devotional song

20. 8. Would you like to participate in FM Radio programs which are held in society?
a) Yes b) No
Yes No Total
117 33 150
78% 22% 100%
INTERPRETATION:
Most of the respondents 78% are saying Yes to participate in the program of radio
and 22% are saying no.
78%
22%
Yes
No

21. 9. If listening to FM Radio has any positive impct in your life.?
a) Yes b) No
Yes No Total
134 16 150
89% 11% 100%
INTERPRETATION:
Majority of the respondents are 89% saying that yes thy have impact and 11% are saying
No.
89%
11%
Yes No

22. 9.1 If Yes, plese select option
a) Motivated b) Curiosity in work
c) satisfaction d) Increase in knowledge
Motivated Curiosity in work Satisfaction Increase in
knowledge
Total
33 28 29 44 150
24% 21% 22% 33% 100%
INTERPRETATION:
Majority of the respondents 33% are saying that yes thy have Increased in knowledge and 24%
are saying are Motivated and 22% are saying in satisfaction, and 21% are saying curiosity in
work.
24%
21%
22%
33%
Motivated
Curiosity in work
Satisfaction
Increase in knowledge

23. 10. What do you think about advertisement on FM Radio?
a) Effective b) More effective
c) In effective d) Less effective
Effective More effective In effective Less effective Total
91 27 6 26 150
61% 18% 4% 17% 100%
INTERPRETATION:
Majority of the respondents 61% are saying that the Advertisement on radio are effective, and
18% are saying More effective,17% are saying they are Less effective and 4% are saying
they are in effective.
61%18%
4%
17%
Effective
More effective
In effective
Less effective

24. 11. Do you like to listen Advertisment on FM Radio ?
a) Yes b) No
Yes No Total
93 57 150
62% 38% 100%
INTERPRETATION:
Majority of the respondents 62% are saying that yes thy have impact. and 38% are saying
No.
62%
38%
Yes
No

25. SPSS: Statistical Package for the Social Sciences
Frequencies
Statistics
Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Q9a Q9b Q10 Q11
N Valid 62 76 69 50 63 104 71 117 134 33 91 92
Missing 140 126 133 152 139 98 131 85 68 169 111 110
Mean 1.00 1.00 1.00 2.850 1.00 1.00 1.00 1.00 1.00 1.00 1.00 1.00
Median 1.00 1.00 1.00 1.000 1.00 1.00 1.00 1.00 1.00 1.00 1.00 1.00
Mode 1 1 1 1.0 1 1 1 1 1 1 1 1
Frequency Table
Q1
Frequency Percent Valid Percent
Cumulative
Percent
Valid Last 3 years 62 30.7 100.0 100.0
Missing System 140 69.3
Total 202 100.0
Q2
Frequency Percent Valid Percent
Cumulative
Percent
Valid less than 1 hr 76 37.6 100.0 100.0
Missing System 126 62.4
Total 202 100.0
Q3
Frequency Percent Valid Percent
Cumulative
Percent
Valid Morning 69 34.2 100.0 100.0
Missing System 133 65.8
Total 202 100.0

26. Q4
Frequency Percent Valid Percent
Cumulative
Percent
Valid 1.0 49 24.3 98.0 98.0
93.5 1 .5 2.0 100.0
Total 50 24.8 100.0
Missing System 152 75.2
Total 202 100.0
Q5
Frequency Percent Valid Percent
Cumulative
Percent
Valid music 63 31.2 100.0 100.0
Missing System 139 68.8
Total 202 100.0
Q6
Frequency Percent Valid Percent
Cumulative
Percent
Valid mobile 104 51.5 100.0 100.0
Missing System 98 48.5
Total 202 100.0
Q7
Frequency Percent Valid Percent
Cumulative
Percent
Valid old song 71 35.1 100.0 100.0
Missing System 131 64.9
Total 202 100.0
Q8
Frequency Percent Valid Percent
Cumulative
Percent
Valid yes 117 57.9 100.0 100.0
Missing System 85 42.1
Total 202 100.0

27. Q9a
Frequency Percent Valid Percent
Cumulative
Percent
Valid yes 134 66.3 100.0 100.0
Missing System 68 33.7
Total 202 100.0
Q9b
Frequency Percent Valid Percent
Cumulative
Percent
Valid motivated 33 16.3 100.0 100.0
Missing System 169 83.7
Total 202 100.0
Q10
Frequency Percent Valid Percent
Cumulative
Percent
Valid effecitve 91 45.0 100.0 100.0
Missing System 111 55.0
Total 202 100.0
Q11
Frequency Percent Valid Percent
Cumulative
Percent
Valid yes 92 45.5 100.0 100.0
Missing System 110 54.5
Total 202 100.0

28. CHAPTER 5
5.1 FINDING:
1. As you can see the above respondent were know about the FM Radio.
2. Most of the people says that the aware about to listen the FM Radio & there
favourite band is 98.3 Radio Mirchi.
3. Most of the people says that on the FM Radio they prefer to listen the Old songs
rather than news.
4. People also said that when they were get free time or had a Morning at that time they
used to listen the FM Radio.

29. 5.2 CONCLUSION:
Following are the conclusion on the basis of finding and the survey this mini project
is the “A Study On Public Preference Towards FM Radio Band In Usmanpura,
Aurangabad City”, this project shows the people attraction towards the favorite channel of
FM Radio.
After completion of this project to the conclusion that most of the people are happy
with the FM Radio to spend their free time to listen the Radio FM.

30. 5.3 BIBLIOGRAPHY:
Websites:
en.wikipedia.org/wiki/radio
www.radioandmusic.com
http://gir.fm/?play=del-0983
http://www.redfm.in

31. 6 ANNEXURE:
MSPM’S
DEOGIRI INSTITTUTE OF ENGINEERING AND MANAGEMENT
STUDIES, AURANGABAD
“A Study On Public Preference Towards FM Radio Band In Usmanpura,
Aurangabad City.”
Questionnaire
Name:_______________________________________ Age: ___________
Contact No:_______________
------------------------------------------------------------------------------------------------
1. From how many years you are listening to the radio?
a) Last 3 years b) Last 4 years
c) Last 5 years d) Last 6 years
2. An average how long do you listen to the FM Radio every day?
a) Less than 1 hours b) More than 2 hours
c) 3-5 hours
3. When do you mainly listen to the FM Radio?
a) Morning
c) Evening
4. Which Band do you listen more?
a) 93.5 Red FM
c) 101.7 Akashwani Radio
b) At work
d) before bed
b) 98.3 Radio Mirchi
d) 94.3 My FM

32. 5. Specially what you like when you listening to the FM Radio?
a) Music b) News
c) Advertisement d) Health Program
6. On which device would you like to listen FM RADIO?
a) Mobile b) TV
c) Radio d) Vehicle device
7. Which type of songs would you like to listen on FM Radio?
a) Old Songs b) Latest Songs
c) Devotional Songs
8. Would you like to participate in radio programs which are held in society?
a) Yes b) No
9. If listening to FM Radio has any positive impact in your life?
a) Yes b) No
If yes, please select option
a) Motivated b) Curiocity in work
b) Satisfaction d) Increase in knowledge
10. What do you think about advertisement on the FM Radio?
a) Effective b) More Effective
c) Ineffective d) Less Effecitve
11. Do you like to listen Advertisement on FM Radio?
a) Yes d) No