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project on reliance communication anil gautam

  1. 1. A PROJECT REPORT ON “STUDY ON VARIOUS STRATEGIES USED FOR DATA CARD IN DIFFERENT TELECOM COMPANIES” Submitted in partial fulfillment of the requirements for the Award of MBA Degree Of Master of Business Administration (2009- 2011) Guided By: Submitted By: Prof. Nitin Tanted Anil Gautam Mr. Pranav k.Roy(A.S.M) MBA (MM) 3rd Sem Submitted by:- Anil Gautam 1
  2. 2. PREFACE All the learning’s in our MBA course is practice oriented. However, hands-on experience in the corporate world during our course is very necessary to be able to test the ability and extent of learning of the student before fully entering the corporate world. The 45 days training which I underwent at RELIANCE WORLD,( M.G Road Indore) in was a wonderful learning experience. I was assigned with the project “STUDY ON VARIOUS STRATEGIES USED FOR DATA CARD IN DIFFERENT TELECOM COMPANIES” With the guidance and suggestions provided by Mr. PRANAV KUMAR ROY, my Industry Guide, I started first phase of my Project by doing a market analysis, after that I started with the second phase which involved research work pertaining to the customer analysis. In this report I have explained what I undertook based on research and my personal experience. I have also tried to understand business relations with the market developers, business strategies, and ethics and work compliance in an industry as an additional part of my study. ANIL GAUTAM MBA (MM) 3rd Sem. Submitted by:- Anil Gautam 2
  3. 3. ACKNOWLEDGEMENT It is my proud privilege to express a deep sense of gratitude and regard to My guide Prof. NITI TANTED. His initiative Keen interest, expert and valuable guidance at every step Provided a constant Source of inspiration and encouragement to me for Intensive studies in the subject. I am deeply indebted to His. I am very much thankful from bottom of my heart for precious contribution of Mr. PRANAV KUMAR ROY(A.S.M) and RITUL SIR (STORE MANAGER) who provided his best help. ANIL GAUTAM MBA (MM) 3rd SEM. Submitted by:- Anil Gautam 3
  4. 4. DECLARATION I hereby declare that project work “STUDY ON VARIOUS STRATEGIES USED FOR DATA CARD IN DIFFERENT TELECOM COMPANIES” is an honest attempt, to put entire finding on actual data gathered through personal investigation with the managers, employee and market report of the Company. The work presented is my original piece of work and not been submitted to any other place for any degree or diploma. I also declare that all information gathered by me during the course of project at RELIANCE COMMUNICATION LTD. PLACE –INDORE ANIL GAUTAM DATE - MBA (MM) 3rd SEM Submitted by:- Anil Gautam 4
  5. 5. CONTENTS Chapter – 1 Introduction of The Organization 1.1 Introduction 1.2 History of Reliance 1.3 Reliance communication 1.4 Chairman’s profile 1.5 Vision 1.6 Values 1.7 Mission 1.8 Personal 1.9 Organizational Structure 1.10 An Overview Of Current Market and Future Opportunities 1.11 Product Portfolio 1.12 SWOT Analysis Chapter – 2 Main project 2.1 Title of the project 2.2 Introduction of the Topic 2.3 Objective of the study 2.4 Scope of Study 2.5 Research Methodology Chapter – 3 Data analysis and interpretation 3.1 Analysis for Different Telecom Companies 3.2 Analysis of Customer Prefrence on Reliance Data Card Chapter – 4 4.1 Result 4.2 Finding 4.3 Suggestion 4.4 Conclusion Appendix Bibliography Submitted by:- Anil Gautam 5
  6. 6. Chapter-1 INTRODUCTION INDIA ’S LEADING INTEGRATED TELECOM COMPANY Reliance Communications is the flagship company of the Anil Dhirubhai Ambani Group (ADAG) of companies. Listed on the National Stock Exchange and the Bombay Stock Exchange, it is India’s leading integrated telecommunication company with over 80 million customers. Our business encompasses a complete range of telecom services covering mobile and fixed line telephony. It includes broadband, national and international long distance services and data services along with an exhaustive range of value-added services and applications. Our constant endeavour is to achieve customer delight by enhancing the productivity of the enterprises and individuals we serve. Reliance Mobile (formerly Reliance India Mobile), launched on 28 December 2002, coinciding with the joyous occasion of the late Dhirubhai Ambani’s 70th birthday, was among the initial initiatives of Reliance Communications. It marked the auspicious beginning of Dhirubhai’s dream of ushering in a digital revolution in India. Today, we can proudly claim that we were instrumental in harnessing the true power of information and communication, by bestowing it in the hands of the common man at affordable rates. We endeavour to further extend our efforts beyond the traditional value chain by developing and deploying complete telecom solutions for the entire spectrum of societ Submitted by:- Anil Gautam 6
  7. 7. History of Reliance Dhirubhai was born in 1932 in the village of Chorwad in Gujarat in circumstances that can best be described as modest. Driven by hardship and want, he had to drop out of school early. In 1949, at the age of 17, he went to Aden (now Yemen) in search of opportunity, and worked as a dispatch clerk for A. Besse & Co. A couple of years later, the company became a distributor for Shell products and Dhirubhai was promoted to manage the company’s oil-filling station at the port of Aden. It was here that he dreamed of setting up and owning a refinery, which he later realized with his petrochemicals venture. He returned to India in 1958 to launch his first business venture, a spice trading company named Reliance Commercial Corporation. In 1962, Dhirubhai identified an emerging opportunity in yarn trading and shifted to the new business. Three years later, he changed the name of his company to Reliance Textile Industries Limited . In 1966, he purchased land in Naroda, Gujarat, to set up a textile mill. In 1975, a technical team from the World Bank recognised the Naroda mill as one of the best composite textile mills in India and certified it as ‘excellent even by developed country standards’. In 1977, the company went public. At the time of the Reliance Textiles IPO, participation in the Indian capital markets was largely limited to a small but influential elite which dabbled in a handful of stocks. The great majority of India’s middle class chose to stay away. Dhirubhai’s decision to prefer the capital markets over banks as the primary source of funding for his ambitious expansion plans, was as daring as it was unprecedented. In the event, The Reliance IPO was an unlikely success. Against all odds, Dhirubhai managed to convince a sufficiently large number of sceptical middle class investors to put their money, and faith, in what was then a small, relatively unknown company. The subsequent growth and success of Reliance and its philosophy of generously rewarding shareholders rapidly gave Dhirubhai an iconic status in the Indian financial markets. Under Dhirubhai’s charismatic leadership, the Annual General Meetings (AGM) of Reliance took on the character of large public spectacles. Typically held in large public arenas, and Submitted by:- Anil Gautam 7
  8. 8. attended by thousands of adoring shareholders, the Reliance AGM became a day to remember in the annual corporate calendar of India. In 1986, the Reliance AGM held in Cross Maidan, Mumbai, was attended by as many as 30,000 stockholders—a record in India’s corporate history. By the mid-80s, Dhirubhai had become something of a living legend, widely hailed by peers and critics alike as one of the greatest corporate visionaries in the history of post-Independent India.But Dhirubhai was never one to rest on his laurels. In the early 80s, he had taken the first important step in strategic backward integration for Reliance with the commissioning of the Patalganga plant which initially manufactured polyester filament yarn and polyester staple fibre. In 1991, he set up Reliance Hazira, for the manufacture of petrochemicals—the next link in the backward integration chain. At the time, Reliance Hazira represented the single largest investment made by a private sector group in India at a single location. Meanwhile, Dhirubhai had firmed up plans of setting up a massive grassroots refinery—the next big leap in his overall strategic roadmap for Reliance. Conceived as the world’s largest grassroots refinery at the time, Jamnagar in Gujarat was to have an annual capacity of 27 million tonnes. In the face of formidable challenges, including a massive cyclone that flattened the project site mid-way through construction, Reliance commissioned the Jamnagar facility in 1999. It was a fully integrated refinery, complete with a dedicated port and a captive supply of power. The refinery was not only commissioned ahead of schedule, but also set up at a cost that was significantly lower than the prevailing global benchmark for a project of such magnitude. It was one of Dhirubhai’s great dreams in life to see ordinary Indians enjoy the enormous economic benefits of being able to access affordable yet world class telecommunications infrastructure. He wanted Reliance to spearhead a communications revolution that would dramatically cut down the cost of connectivity, and propel India into the digital age. His ultimate ambition: To make the cost of a phone call cheaper than that of a post card. It was therefore entirely logical for Reliance to enter the telecommunications space when the sector was opened up for private participation in the 1990s. The rest, as they say, is history. Today, Reliance Communications is India’s largest information and communications services provider with over 20 million subscribers, and offers the full range of integrated telecom services— at prices that are, by far, the lowest anywhere in the world. Dhirubhai left for his heavenly abode on July 6, 2002. Submitted by:- Anil Gautam 8
  9. 9. Reliance communication Reliance Communications (formerly Reliance Communications Ventures) is one of India's largest providers of integrated communications services. The company has more than 20 million customers and serves individual consumers, enterprises, and carriers, providing wireless, wireline, long distance, voice, data, and internet communications services through a number of operating subsidiaries. The company sells communications and digital entertainment products and services through its chain of Reliance Web World retail outlets. The company's Reliance Infocomm subsidiary provides wireless communications services throughout India. Reliance Communications is part of the Reliance - Anil Dhirubhai Ambani Group. The current network expansion undertaken by Reliance is the largest wireless network expansion undertaken by any operator across the world. It was with this belief in mind that Reliance Communications (formerly Reliance Infocomm) started laying 60,000 route kilometers of a pan- India fibre optic backbone. This backbone was commissioned on 28 December 2002, the auspicious occasion of Dhirubhai’s 70th birthday, though sadly after his unexpected demise on 6 July 2002. Reliance Communications has a reliable, high-capacity, integrated (both wireless and wire line) and convergent (voice, data and video) digital network. It is capable of delivering a range of services spanning the entire infocomm (information and communication) value chain, including infrastructure and services — for enterprises as well as individuals, applications, and consulting. Today, Reliance Communications is revolutionizing the way India communicates and networks, truly bringing about a new way of life. We will leverage our strengths to execute complex global-scale projects to facilitate leadingedge information and communication services affordable to all individual consumers and businesses in India. We will offer unparalleled value to create customer delight and enhance business productivity. We will also generate value for our capabilities beyond Indian borders and enable millions of India's knowledge workers to deliver their services globally. Submitted by:- Anil Gautam 9
  10. 10. CHAIRMAN’S PROFILE Anil Ambani:- His marketing strategy has made millions of Indians happy, they got the best mobile tariffs in the world- local call costs at 15 paise/minute, and STD call at 40 paise/minute Anil Dhirubhai Ambani, chairman of Reliance Communications. Anil Ambani joined Reliance Industries (currently promoted by his brother Mukesh Ambani, following their split) in 1983 as co-chief executive officer. Forbes ranked him number 104 among the World's Richest People in 2006. The Ambani family faced criticism when it announced its ambitious plans to build a countrywide telecom network, as its prior expertise lay in commodities-textiles and petrochemicals-business only. Apart from that telecom needs a service-oriented mindset, critics felt. What they did not remember was how the family had served its millions of shareholders. Policies in India are made in line with Ambani's vision, says an industry expert. His business acumen and closeness to politicians assisted him in making it to the RajyaSabha in June 2004, as an independent member. Ambani chose to resign voluntarily on March 25, 2006. The same association with politicos gave him negative returns too when the Mayawati Government in Uttar Pradesh put a spanner on his ambitious plans to build a 1,200-acre SEZ. Media sees his aggression when he announces financial results for the Reliance ADA group of companies, and when he attends the annual general meetings and faces questions from shareholders. When he meets the press, he has answers to all their questions. He also remembers to call select journalists by name. To merchant bankers he, who has already contributed immensely to the financial reforms of the country, is one of the financial wizards of the world. May be because of his expertise, he gave up in the race to grab Hutchison Essar stake, after indirectly jacking up the valuation. His negotiations with the Qualcomm chief are also a folk theory now. Submitted by:- Anil Gautam 10
  11. 11. How did Ambani become the VOICE&DATA Telecom Person of the Year 2007? What are his personal and organizational achievements in the recent past? His path-breaking marketing strategy that was put in by the strongest team of telecom professionals the country has ever seen has made millions of Indians happy as they got the best mobile tariffs in the world. The aggression resulted to adding to his already swollen kitty. Every hour India will be adding around 20,000 new mobile customers and Reliance Communications over 4,000. When mobile telephony first began in India, a local call cost Rs 16 per minute; an STD Rs 50; and a call to the US Rs 100 per minute. With Reliance Communication’s pioneering price initiative, a local call now costs a mere 15 paise per minute, STD 40 paise, and a call to the US costs less than Rs 2 per minute. The presence of Reliance Communications is making the competition in India panicky. Global telecom forces will also shortly start feeling the heat. Ambani has also recently announced his Rs 1,200 crore buyout of Yipes Holdings. Achiever's Pride: • Undertook financial restructuring of Reliance communications • To spend Rs 16,000 crore to expand and strengthen network coverage • After expansion, Reliance Communications will have the single largest wireless network • in the world • Launched the lowest-cost classic brand handset at Rs 777 • Subscriber base grew to over 28 mn during last fiscal, registering 60% growth • ·Total Revenue shot up to Rs 14,468 crore, an increase of 34% • Net Profit rises to Rs 3,163 crore, an increase of over 600% • Revenues of the wireless business increased by 46% to Rs 10,728 crore • Broadband achieved revenue growth of 123% to Rs 1,144 crore • Market capitalization crossed Rs 100,000 crore • Will add 23,000 more towers • Telecom services will be available in over 23,000 towns and 600,000 villages • Next generation DTH network has been launched end of the year Submitted by:- Anil Gautam 11
  12. 12. He is a member of: • · Wharton Board of Overseers, The Wharton School, USA • · Central Advisory Committee, Central Electricity Regulatory Commission • · Board of Governors, Indian Institute of Management, Ahmedabad • · Board of Governors Indian Institute of Technology, Kanpur • In June 2004, he was elected for a six-year term as an independent member of the Rajya Sabha, • Upper House of India’s Parliament a position he chose to resign voluntarily on March 25, 2006. Awards and Achievements: • Conferred the ‘CEO of the Year 2004’ in the Platts Global Energy Awards • Rated as one of ‘India’s Most Admired CEOs’ for the sixth consecutive year in the Business Barons – TNS Mode opinion poll, 2004 • Conferred ‘The Entrepreneur of the Decade Award’ by the Bombay Management Association, October 2002 • Awarded the First Wharton Indian Alumni Award by the Wharton India Economic Forum (WIEF) in recognition of his contribution to the establishment of Reliance as a global leader in many of its business areas, December 2001 • Selected by Asiaweek magazine for its list of ‘Leaders of the Millennium in Business and Finance’ and was introduced as the only ‘new hero’ in Business and Finance from India, June 1999. Submitted by:- Anil Gautam 12
  13. 13. VISION “We will leverage our strengths to execute complex global-scale projects to facilitate leading- edge information and communication services affordable to all individual consumers and businesses in India. We will offer unparalleled value to create customer delight and enhance business productivity. We will also generate value for our capabilities beyond Indian borders and enable millions of India's knowledge workers to deliver their services globally.” Submitted by:- Anil Gautam 13
  14. 14. VALUES • We will put customer first at all times, and built long term relationship with them. • We shall believe interpretation and keep every commitment that we make. • We will operate with honesty and integrity interpretation all our dealings. • We treat every individual with dignity and respect. • We will approach every endeavor with zeal & an attitude towards excellence. Submitted by:- Anil Gautam 14
  15. 15. MISSION • To attain global best practices and become a world-class communication service provider guided by its purpose to move towards greater degree of sophistication and maturity. • To work with vigor, dedication and innovation to achieve excellence in service quality, reliability, safety and customer care as the ultimate goal. • To consistently achieve high growth with the highest levels of productivity. • To be a technology driven, efficient and financially sound organization. • To contribute towards community development and nation building. • To be a responsible corporate citizen nurturing human values and concern for society, the environment and above all, the people. • To promote a work culture that fosters individual growth, team spirit and creativity to overcome challenge and attain goals. • To encourage ideas, talents and value systems. • To uphold the guiding principle of trust, integrity and transparency in all aspects of interpretation and dealings. Submitted by:- Anil Gautam 15
  16. 16. PERSONNEL BOARD OF DIRECTORS : • SHRI ANIL D. AMBANI - CHAIRMAN • PROF. J RAMACHANDRAN • SHRI S.P. TALWAR • SHRI DEEPAK SHOURIE • SHRI A.K.PURWAR Submitted by:- Anil Gautam 16
  17. 17. ORGANIZATIONAL STRUCTURE Reliance Communication Limited Submitted by:- Anil Gautam 17
  18. 18. AN OVERVIEW OF CURRENT MARKET AND FUTURE APPORTUNITIES Reliance Communications' wireless subscriber base grew to over 28 mn last fiscal, registering a 60% growth. This makes it one of the top two wireless operators in India. "Economic growth in the future will be indexed to connectivity of millions of enterprise and individual customers. Over the next few years, we will have over 100 million customers, making us one of the top 5 telecom players in the world. In four years, we put up a total of 14,000 towers across the country. This year alone we will add 23,000 more towers. Our wireless network is currently available in 10,000 towns. By the end of this year, it will be available in over 23,000 towns and 600,000 villages," Anil Ambani said at the first annual general meeting of Reliance Communications since the re-organization of the Reliance Group in June 2005. "In four years of operations, we invested around Rs 32,000 crore. This year alone we will invest over Rs 20,000 crore. At the end of this year, we will have covered over 90% of our population. If Version 1.0 of the Indian telecom story was all about affordability, Version 2.0 will be about reach. Our Network expansion will give us the power to drive the market and stay ahead of the curve," Ambani adds. According to Ambani, the financial restructuring of Reliance Communications is the biggest turnaround story in the history of corporate India. The inherited ownership structure of Reliance Communications was complex. The reorganization has yielded a simple, fair, and transparent ownership structure, and given Reliance Communications 100% ownership of all operational and associate companies. Reliance Communications is now among the three most valuable private sector companies in India, and the five most valuable telecom companies in Asia. In the current Fiscal, Reliance Communications will spend Rs 16,000 crore to further expand and strengthen its network coverage across India and the rest of the world. In addition to organic growth, Reliance Communications will leverage the advantages derived from this impressive financial platform to explore and pursue any significant Opportunities available in the telecommunications sector. Submitted by:- Anil Gautam 18
  19. 19. "We are currently evaluating a number of inorganic opportunities in select international markets to further expand our footprint," Ambani said. Reliance Communication’s One India, One Tariff plan allowed millions to connect across India at just one rupee a minute. The company was the first one to break the Rs 1,000 entry-barrier with the launch of the lowest-cost classic brand handset at Rs 777. As per its expansion plan, Reliance Communications will have the single largest wireless network in the world, covering over 900 mn Indians or more than 15% of the global population. It will cover 23,000 towns or every single Indian habitation with a population of over 1,000. Reliance Communications will cover almost 100% of all rail routes, providing seamless voice, video, radio, and Internet connectivity to 14 mn commuters every day. It will also cover almost 100% of all national highways, and 84% of all state highways, giving millions of users the power to talk, text, surf, play, chat or simply stay in touch across nearly the entire length of India's 2,00,000-km-long road network. Having achieved tremendous growth, the main challenge for Reliance Communications is to improve quality of service and ARPU. Its enterprise business is also not in a position to compete with the global majors. Stock market valuations may boost the fortunes of an entrepreneur, but Ambani needs to address the issues faced by the growing mobile customer base, especially in India, where bureaucracy takes pride in checking the businessman. Submitted by:- Anil Gautam 19
  20. 20. PRODUCTS PORTFOLIO • Reliance Base Phone • Reliance Mobile • Reliance Data Card • Reliance Voucher, E-Recharge • Reliance PCO • Reliance Broad Band Reliance Net connect People were raring for a high-speed internet that could open up pages and download in a jiffy. BSNL had kept everyone in India waiting for the much hyped e data cards with elevated speed and a standout tariff plan. BSNL offers the lowest downtime as compared to any other services in India. With Reliance's wireless internet service speeding up, the competition has boiled up. Reliance’s new USB modem is 20 times faster with speed up to 3.1 mpbs. That’s great especially for professionals who travel extensively. The benefit goes to the hoi polloi. Let’s delve into what's on offer to realize the difference. Submitted by:- Anil Gautam 20
  21. 21. The reliance net connect broadband is a simple plug and play option for laptops and desktops. The wireless broadband recorded the fastest uploads at a speed of up to 1.8 mbps. Further the Indian telecom major offers a seamless network across 20000 towns and 4.5 lace villages. Coming to the usb modems price, it will be available for 3500 for 2 months unlimited connection. During this period the users will be able to avail free unlimited wireless broadband internet. The offer will be available for the month of March. After this period the user will have to pay for the first month. Each net connect broadband + plan is great value for money. Choose from a range of suitable plans. Net connect Broadband Post-paid tariff Net connect Broadband Prepaid tariff Just pay Rs. 3500/- and get a reliance net connect broadband+ USB modem. Choose any plan of your choice and get: free rental for the first month. Net connect Broadband+ Coverage Cities Ahmadabad, Erode, Ludhiana, Thiruvananthapuram Ajmer, Guntur, Mumbai, Tripura Bangalore, Hyderabad ,Mysore ,Udaipur Bhopal, Indore, Nagpur, Ujjain, Chandigarh, Jaipur, Patiala, Vadodara, Chennai, Kakinada, Pune, Vapid,, Coimbatore, Kolkata, Rajahmundry ,Vijayvada Delhi ,Kota ,Salem ,Visakhapatnam, Ernakulum, Luck now, Surat, Submitted by:- Anil Gautam 21
  22. 22. Net connect broadband+ post-paid tariff plans. Free Usage Effective Rental in Monthly Bundled/Month Extra Tariff Plan Roaming Money back offer (for Rental Anytime/Day Night Usage 12 months) Usage Usage Broadband+ Pay Rs. 1 / Rs. 299/- Nil Nil Nationwide* Rs. 299/- as you go MB Broadband+ 512 Rs. 499/- 512 MB Nil 50p/ MB Nationwide Rs. 499/- MB Broadband+ Rs. Rs. 499/- Nil 10 GB Nationwide Rs. 499/- 10GB @ Night 0.5/Min Broadband+ 1 GB Rs. 650/- 1 GB Nil 50p/ MB Nationwide Rs. 650/- Broadband+ 2 GB Rs. 750/- 2 GB Nil 50p/ MB Nationwide Rs. 750/- Broadband+ 3 GB Rs. 850/- 3 GB Nil 50p/ MB Nationwide Rs. 850/- Broadband+ 1 GB Rs. 849/- 1 GB 10 GB 50p/ MB Nationwide Rs. 849/- day, 10 GB Night Broadband+ 2 GB Rs. 949/- 2 GB 10 GB 50p/ MB Nationwide Rs. 949/- day, 10 GB Night Broadband+ 3 GB Rs. 1049/- 3 GB 10 GB 50p/ MB Nationwide Rs. 849/- day, 10 GB Night Broadband+ 5 GB Rs. 1099/- 5 GB Nil 50p/ MB Nationwide Rs. 899/- Broadband+ 10 Rs. 1099/- 10 GB Nil 50p/ MB Citywide Rs. 899/- GB City Broadband+ 5 GB Rs. 1298/- 5 GB 10 GB 50p/ MB Nationwide Rs. 1098/- day, 10 GB Night Broadband+ 10 GB day, 10 GB Rs. 1298/- 10 GB 10 GB 50p/ MB Citywide Rs. 1098/- Night City Broadband+ 10 Rs. 1250/- 10 GB Nil 50p/ MB Nationwide Rs. 1050/- GB Broadband+ 10 GB day, 10 GB Rs. 1449/- 10 GB 10 GB 50p/ MB Nationwide Rs. 1249/- Night Broadband+ 15 Rs. 1750/- 15 GB Nil 50p/ MB Nationwide Rs. 1550/- GB Day usage – 6 AM to 10 PM ; Night Usage – 10 PM – 6 AM Submitted by:- Anil Gautam 22
  23. 23. Tariff (Pre paid) Pack Price Validity Broadband+ 200MB Pack Rs. 250/- 30 Days Broadband+ 0.5GB Pack Rs. 500/- 30 Days Broadband+ 1GB Pack Rs. 715/- 30 Days Broadband+ 3GB Pack Rs. 935/- 30 Days Broadband+ 5GB Pack Rs. 1,210/- 30 Days Broadband+ 10GB Pack Rs. 1,655/- 30 Days Broadband+ 15GB Pack Rs. 1,925/- 30 Days * Additional usage @Rs.1per MB Please note that day/night classification of a particular session will be done on basis of session start time i.e. If the session starts in Peak time/Day Usage (6 AM to 10 PM), it would be classified as a day session and if the session starts in Off-peak time/Night Usage (between 10 PM to 6 AM), it would be classified as night session. Minimum guaranteed speed on Netconnect Broadband+ is 256 Kbps subject to technical feasibility Advantages: • Well coverage • National roaming Disadvantages • Advertised 3.1 mbps on limited cities only (1.5 to 2 mbps practically) Other places it’s only 144 Kbps(Basic CDMA 1X network) • Poor customer care • No unlimited plans (10GB per month maximum) • Very high usage charge Rs 2 per mb. Submitted by:- Anil Gautam 23
  24. 24. SWOT Analysis RELIANCE COMMUNICATION LIMITED Strength Weakness Brand Image • Service Distribution Chanel • Customer Satisfaction Network • Customer Care Strong Finance • Connectivity First in FWP’s • Not very good plane for internet user The new technology launcher ( not any unlimited plane) · Opportunity Threat • Preference of GSM over CDMA • Political destabilization. • Growing data card market • Launch of TATA USB modem • New Specialist application • Big market share of Airtel • Rural Telephony • New Entrants • New Market, Vertical, Horizontal • IT Development • Competitors` Vulnerabilities • Market Demand • Seasonality,Weather Effects Submitted by:- Anil Gautam 24
  25. 25. Chapter – 2 Title of the project “Study on various comparative strategies of Data Card for different telecom companies” Submitted by:- Anil Gautam 25
  26. 26. Introduction of the Topic There was a 45 days project duration because of college and university require min 45 days project report on the basis of study curriculum of MBA degree. This 45 days project report plays important role in future of student because of this project experience gives little bit corporate exposer for the student. Aim of doing project in Reliance is that to know hierarchy of the company and environment of store. Study gives criteria to know how to get information from customers through questionnaire. Its mission to understand organisation. Promotional activity plays important in increasing sales volume of company. This study helps researcher to know about the competitors and strategies used by them. This project mainly helped to increase communication skills and also helped to know, how an Individual can convince the customers about product and to design strategies and to develop business for the company. This experience will really help in future projects and work. Wireless Internet is based upon wireless technology. Broadband is often called high-speed Internet, because it usually has a high rate of data transmission. In general, any connection to the customer of 450 Mbps or more is considered broad band Internet. Wireless is preferred over wired network due to the following reasons: • Lower installation and maintenance costs. • Ease of replacement and upgrading. • Reduced connector failure. • Greater physical mobility and freedom. Submitted by:- Anil Gautam 26
  27. 27. Broadband in India: Broadband is regularly growing in the Indian market. There are many players in the broadband market which are providing broadband to corporate and direct to home. To increase broad band connectivity Indian government Issues Reliance Broadband policy. The broadband policy includes the definition, the Technology and other important aspect of broadband in it. In India there are a large number of people who are using internet but the number of people who use broadband is much smaller than it. Wireless in Indore: Wireless broad band in Indore is huge requirement. As we know that Indore city is famous for IT sector, automobile and education. In this modern era every people want to finish their work in short time, for this purpose they are using internet. Opportunity of internet Reliance introduced new broadband+ with 3G technology which has high speed 3.1mbps and reliance covered Indore city very short period. Reliance can get Hi-speed internet with a more prolonged and Reliable connection and they can use the technology efficiently to maintain stability in the growth of their organization. Submitted by:- Anil Gautam 27
  28. 28. Objective of the study • To know consumer perception toward Reliance broadband and brand awareness. • To analyze the data collected from the customers and relate them with the parameters of Reliance and make a suitable strategy for the promotion of the product according to their requirement. • To promote for Reliance Wireless broadband connection in the indore and generate leads for the company. Submitted by:- Anil Gautam 28
  29. 29. Scope of Study • Time frame limited 45 days from June to July. • Study restricted to only brand awareness consumer behavior of Reliance Broad band Connection. • Study was done only to know about customer preference in Indore city about Data card. • Study was based on different customers attitude. Submitted by:- Anil Gautam 29
  30. 30. Research Methodology Research methodology is a way to systematically do the job. It may be understood as a science of studying how research is done scientifically. The most desirable approach with regards to the selection of the research methodology depends on the nature of particular work, time and resources available along with the desire level of accuracy. Research Type : Descriptive Research Data Source : Primary Data Research Instrument : Questionnaires Type of Questionnaire : Structured Sampling Method : Judgmental Contact Method : Personal Interview Submitted by:- Anil Gautam 30
  31. 31. Chapter-3 DATA ANALYSIS AND INTERPRETATION ANALYSIS FOR DIFFERENT TELECOME COMPANIES: AGE OF DATA CARD USER: Age of the Respondent Frequency Percent Valid Percent Cumulative Percent Valid 15-29 12 60.0 60.0 60.0 30-44 6 30.0 30.0 90.0 45-64 2 10.0 10.0 100.0 Total 20 100.0 100.0 Above figure shows that researcher having surveyed 20 respondents, 60% belong to age group 15-29, And 30% belong to age group 30-44, 10% belong to age group 45-64 and none of the respondents belong to age group above 65. Submitted by:- Anil Gautam 31
  32. 32. OCCUPATION OF RESPONDENT: Occupation of the Respondent Frequency Percent Valid Percent Cumulative Percent Valid Student 9 45.0 45.0 45.0 Business 6 30.0 30.0 75.0 Service 5 25.0 25.0 100.0 Total 20 100.0 100.0 Above figure shows that 45% respondents are student and 30% of respondents having businesss , 25% of respondents having service. From above analysis it can be conclude that Most of respondents came under category of student That is 45% Submitted by:- Anil Gautam 32
  33. 33. INCOME OF RESPONDENT: Income of the Respondent(in lakhs) Frequency Percent Valid Percent Cumulative Percent Valid Below 2 12 60.0 60.0 60.0 3-8 4 20.0 20.0 80.0 9-14 3 15.0 15.0 95.0 Above 15 1 5.0 5.0 100.0 Total 20 100.0 100.0 Above figure shows that maximum number of data card users having income “Below 2 lakhs” and minimum number of Data card users having income “above 15 lakhs” Submitted by:- Anil Gautam 33
  34. 34. NETWORK CONNECTION THAT RESPONDENT USING : Which Companies Network connection are you using? Frequency Percent Valid Percent Cumulative Percent Valid Reliance 7 35.0 35.0 35.0 Tata 6 30.0 30.0 65.0 BSNL 4 20.0 20.0 85.0 Idea 1 5.0 5.0 90.0 Airtel 2 10.0 10.0 100.0 Total 20 100.0 100.0 Above figure shows that Reliance has maximum number of data card users , 35%. Secondly Tata Foton +. And idea has 5% users Submitted by:- Anil Gautam 34
  35. 35. SPEED OF DATA CARD: speed Frequency Percent Valid Percent Cumulative Percent Valid Reliance 13 65.0 65.0 65.0 Tata 5 25.0 25.0 90.0 BSNL 1 5.0 5.0 95.0 Idea 1 5.0 5.0 100.0 Total 20 100.0 100.0 Above figure shows that maximum number of respondents have rated Reliance as “Very High Speed Data Card” by 35% user and Tata have rated as Secondly. Submitted by:- Anil Gautam 35
  36. 36. SERVICE OF DATA CARD: Service Frequency Percent Valid Percent Cumulative Percent Valid reliance 5 25.0 25.0 25.0 Tata 12 60.0 60.0 85.0 BSNL 2 10.0 10.0 95.0 Airtel 1 5.0 5.0 100.0 Total 20 100.0 100.0 According to respondents “Tata‘s Service is good” And Reliance is on Second position. And BSNL is on Third Position. Submitted by:- Anil Gautam 36
  37. 37. COST OF DATA CARD: Cost Frequency Percent Valid Percent Cumulative Percent Valid Reliance 11 55.0 55.0 55.0 Tata 3 15.0 15.0 70.0 BSNL 2 10.0 10.0 80.0 Airtel 1 5.0 5.0 85.0 Idea 3 15.0 15.0 100.0 Total 20 100.0 100.0 According to Above figure maximum number of Respondents are satisfied with “Reliance data card cost” ,55% Respondents Submitted by:- Anil Gautam 37
  38. 38. OFFERS OF DATA CARD: Offers Frequency Percent Valid Percent Cumulative Percent Valid Reliance 5 25.0 25.0 25.0 Tata 6 30.0 30.0 55.0 BSNL 5 25.0 25.0 80.0 Airtel 2 10.0 10.0 90.0 Idea 2 10.0 10.0 100.0 Total 20 100.0 100.0 Maximum number of respondents are satisfied with Tata data Card Offers , 30%. Reliance and BSNL are having 25% Satisfied respondents. Submitted by:- Anil Gautam 38
  39. 39. TARIFF PLAN OF DATA CARD: Tariff Plan Frequency Percent Valid Percent Cumulative Percent Valid Reliance 5 25.0 25.0 25.0 Tata 3 15.0 15.0 40.0 BSNL 7 35.0 35.0 75.0 Airtel 5 25.0 25.0 100.0 Total 20 100.0 100.0 According to survey maximum no. of respondents ,35% are satisfied with the tariff plan of BSNL and Reliance, Airtel Having 25% each Submitted by:- Anil Gautam 39
  40. 40. CONNECTIVITY OF DATA CARD: Connective Frequency Percent Valid Percent Cumulative Percent Valid Reliance 1 5.0 5.0 5.0 Tata 6 30.0 30.0 35.0 BSNL 7 35.0 35.0 70.0 Airtel 4 20.0 20.0 90.0 Idea 2 10.0 10.0 100.0 Total 20 100.0 100.0 According to survey Reliance has minimum number of satisfied respondent only 5% , and BSNL, TATA, AIRTEL ,IDEA has respectively 35%, 30%,20%,10% Satisfied respondent Submitted by:- Anil Gautam 40
  41. 41. ADVERTISEMENT OF NET CONNECT: Advertisement Frequency Percent Valid Percent Cumulative Percent Valid Reliance 7 35.0 35.0 35.0 Tata 2 10.0 10.0 45.0 BSNL 6 30.0 30.0 75.0 Airtel 3 15.0 15.0 90.0 Idea 2 10.0 10.0 100.0 Total 20 100.0 100.0 Reliance has maximum number of 35%, satisfied respondent with the advertisement. Tata has 10% ,BSNL has 30%, Airtel has 15% ,Idea has 10% Satisfied Respondent Submitted by:- Anil Gautam 41
  42. 42. QUALITY OF DATA CARD: Quality Frequency Percent Valid Percent Cumulative Percent Valid Reliance 10 50.0 50.0 50.0 Tata 4 20.0 20.0 70.0 BSNL 5 25.0 25.0 95.0 Idea 1 5.0 5.0 100.0 Total 20 100.0 100.0 Reliance has maximum number of satisfied respondents, 50%, and BSNL has 25%, Tata has 20% and Idea has 5% Satisfied respondents, Submitted by:- Anil Gautam 42
  43. 43. ANALYSIS OF COSTOMER PREFRENCE ON RELIANCE DATA CARD Age Of Respondent : Age of the Respondent Frequency Percent Valid Percent Cumulative Percent Valid 10-25 13 65.0 65.0 65.0 26-40, 4 20.0 20.0 85.0 41-55 2 10.0 10.0 95.0 56-70 1 5.0 5.0 100.0 Total 20 100.0 100.0 Maximum number of Reliance Data Card User Belong to Age Group 10-25. And minimum number of Data card user belongs to age group 56-70. Submitted by:- Anil Gautam 43
  44. 44. Occupation of the Respondent: Occupation of the Respondent Frequency Percent Valid Percent Cumulative Percent Valid Student 10 50.0 50.0 50.0 Business 5 25.0 25.0 75.0 Service 4 20.0 20.0 95.0 Other 1 5.0 5.0 100.0 Total 20 100.0 100.0 From above graph Maximum number of data card user are student ,50%. And minimum number of Data card user are belong to other category. Submitted by:- Anil Gautam 44
  45. 45. Income of the Respondent: Income of the Respondent in Lakhs Frequency Percent Valid Percent Cumulative Percent Valid Below 2 9 45.0 45.0 45.0 3-8 9 45.0 45.0 90.0 9-14 2 10.0 10.0 100.0 Total 20 100.0 100.0 Maximum numbers of data card user belong to the income group of having below 2 lakhs to 8 lakhs . Submitted by:- Anil Gautam 45
  46. 46. Which data card are you using ? Which data card are you using ? Frequency Percent Valid Percent Cumulative Percent Valid High speed 12 60.0 60.0 60.0 Basic speed 8 40.0 40.0 100.0 Total 20 100.0 100.0 Most of the respondents are using high speed data card ,60% and 40% respondents are using Basic speed data card Submitted by:- Anil Gautam 46
  47. 47. Cost of Reliance net connect: Cost of Reliance net connect Frequency Percent Valid Percent Cumulative Percent Valid Extremely Satisfied 5 25.0 25.0 25.0 Satisfied 5 25.0 25.0 50.0 Neutral 7 35.0 35.0 85.0 Dissatisfied 2 10.0 10.0 95.0 Extremely Dissatisfied 1 5.0 5.0 100.0 Total 20 100.0 100.0 Above Table shows that 25% respondents are extremely satisfied and 25% are satisfied , 35% are neutral, 10%,5% are respectively dissatisfied and extremely dissatisfied Submitted by:- Anil Gautam 47
  48. 48. Tariff Plan: Tariff Plan Frequency Percent Valid Percent Cumulative Percent Valid Extremely Satisfied 3 15.0 15.0 15.0 Satisfied 7 35.0 35.0 50.0 Neutral 7 35.0 35.0 85.0 Dissatisfied 2 10.0 10.0 95.0 Extremely Dissatisfied 1 5.0 5.0 100.0 Total 20 100.0 100.0 Survey shows that 35% respondents are satisfied and neutral. 15% respondent are extremely satisfied and 10% are dissatisfied ,only 5% respondents are extremely dissatisfied Submitted by:- Anil Gautam 48
  49. 49. Issue Resolution: Issue Resolution Frequency Percent Valid Percent Cumulative Percent Valid Extremely Satisfied 8 40.0 40.0 40.0 Satisfied 9 45.0 45.0 85.0 Neutral 2 10.0 10.0 95.0 Dissatisfied 1 5.0 5.0 100.0 Total 20 100.0 100.0 45% Respondents are satisfied with reliance issue resolution. 40% respondents are extremely satisfied .and 10%,5% are respectively Neutral and Dissatisfied Submitted by:- Anil Gautam 49
  50. 50. Service: Service Frequency Percent Valid Percent Cumulative Percent Valid Extremely Satisfied 1 5.0 5.0 5.0 Satisfied 6 30.0 30.0 35.0 Neutral 7 35.0 35.0 70.0 Dissatisfied 3 15.0 15.0 85.0 Extremely Dissatisfied 3 15.0 15.0 100.0 Total 20 100.0 100.0 Above figure shows that 5% respondents are extremely satisfied .30% respondents are satisfied and 35% respondents are neutral . !5% are respectively dissatisfied and extremely dissatisfied Submitted by:- Anil Gautam 50
  51. 51. Billing System: Billing System Frequency Percent Valid Percent Cumulative Percent Valid Extremely Satisfied 2 10.0 10.0 10.0 Satisfied 5 25.0 25.0 35.0 Neutral 8 40.0 40.0 75.0 Dissatisfied 2 10.0 10.0 85.0 Extremely Dissatisfied 3 15.0 15.0 100.0 Total 20 100.0 100.0 15% respondents are extremely dissatisfied, 40% are neutral and 30% are satisfied.10% are Extremely Satisfied Submitted by:- Anil Gautam 51
  52. 52. Speed: Speed Frequency Percent Valid Percent Cumulative Percent Valid Extremely Satisfied 2 10.0 10.0 10.0 Satisfied 7 35.0 35.0 45.0 Neutral 10 50.0 50.0 95.0 Dissatisfied 1 5.0 5.0 100.0 Total 20 100.0 100.0 None of the respondents are extremely dissatisfied. And 40% respondents are satisfied Submitted by:- Anil Gautam 52
  53. 53. Offers: Offers Frequency Percent Valid Percent Cumulative Percent Valid Extremely Satisfied 3 15.0 15.0 15.0 Satisfied 4 20.0 20.0 35.0 Neutral 6 30.0 30.0 65.0 Dissatisfied 7 35.0 35.0 100.0 Total 20 100.0 100.0 35% respondents are dissatisfied and None of the respondents are extremely dissatisfied Submitted by:- Anil Gautam 53
  54. 54. Connectivity: Connectivity Frequency Percent Valid Percent Cumulative Percent Valid Extremely Satisfied 2 10.0 10.0 10.0 Satisfied 8 40.0 40.0 50.0 Neutral 1 5.0 5.0 55.0 Dissatisfied 7 35.0 35.0 90.0 Extremely Dissatisfied 2 10.0 10.0 100.0 Total 20 100.0 100.0 40% respondents are satisfied And 35% are dissatisfied. 10%are respectively Extremely Satisfied and extremely dissatisfied Submitted by:- Anil Gautam 54
  55. 55. Quality: Quality Frequency Percent Valid Percent Cumulative Percent Valid Extremely Satisfied 3 15.0 15.0 15.0 Satisfied 8 40.0 40.0 55.0 Neutral 5 25.0 25.0 80.0 Dissatisfied 4 20.0 20.0 100.0 Total 20 100.0 100.0 There is no extremely dissatisfied respondent and 40% are satisfied Submitted by:- Anil Gautam 55
  56. 56. How do you Felt While using Reliance Netconnect: How do you Felt While using Reliance Netconnect Frequency Percent Valid Percent Cumulative Percent Valid Extremely Satisfied 4 20.0 20.0 20.0 Satisfiedd 3 15.0 15.0 35.0 Neutral 11 55.0 55.0 90.0 Dissatisfied 1 5.0 5.0 95.0 Extremely Dissatisfied 1 5.0 5.0 100.0 Total 20 100.0 100.0 From the above survey And given information shows that 20% respondent are Extremely satisfied with the quality of reliance data card and only 5% respondent are Extremely dissatisfied. Submitted by:- Anil Gautam 56
  57. 57. CHAPTER-4 RESULT • Maximum number of respondents were satisfied with Reliance Net connect • Maximum number of Data Card Users belong to the age group of 15-25 year • 55% respondents fell neutral and 20% fell extremely satisfied while using reliance data card. • Tata’s service is very good according to respondents. • Only 20% respondents are dissatisfied with the quality of reliance data card • 50% respondents are satisfied with the speed of Reliance data card • 35% respondents are dissatisfied while 20% are satisfied respondents with the offers of Reliance data card • 60% respondents are using High speed data card while only 40% respondents are using Basic speed data card Submitted by:- Anil Gautam 57
  58. 58. FINDING • 60% Youth Prefer High Speed Data Card. According to respondents • Service of Reliance Communication is comparatively Poor then Tata. According to given analysis. • “More Pressure” on Employees for Sale. • Bad Network Coverage in Indore of Data Card . • Takes the Benefit of Reliance Brand image. • 25% Customer get back because of there is no unlimited plan. Submitted by:- Anil Gautam 58
  59. 59. SUGGESTION • Reliance should Increase Network coverage in Indore of high Speed Data Card. • Some of area does not have Reliance high speed data card Network like : Annapurna mandir , Airodrum , Sudama Nagar , Rajendra Nagar, Tower square area and some other areas .These area Covered ¼ Population of Indore. Reliance should try to cover all these area to target maximum customer. • Reliance should improve Service given to the customer. • There should be a unlimited plan. • Try to make long relationship with customer. • High speed data card is also available in market in comparatively low price then available at reliance world store, this price fluctuation should be removed. Submitted by:- Anil Gautam 59
  60. 60. CONCLUSION In Reliance Communication I did selling and marketing survey and found that reliance communication has high brand equity but it’s also associated with bad service image reliance communication need to improve it’s after sells services. Some time to convert a call falls commitment has been made by its sells executives, that is ruining brand image of reliance communication. There for some amendment are required in marketing process of reliance communication. Although it was the great experience to be a part of such a great company. It was the great opportunity to learn the market and apply the theoretical knowledge in the field. Submitted by:- Anil Gautam 60
  61. 61. APPENDICES (1) QUESTIONNAIRE Dear Respondent, I Anil Gautam, pursuing M.B.A (MM) From “Prestige Institute Of Management And Research Indore”. I am doing research on “CUSTOMER PREFERENCE ON DATA CARD IN INDORE”. Your response is valuable to me and your personal information will be kept confidential, and will be used for my Project and Study Purpose. Name : …………………………………………………………….. Age (in Year): (a) Below 15 (b) 30-44 (c) 45-64 (d) Above 65 Occupation: (a) Student (b) Business (c) Service (d) Other Income: (in lakhs annualy) (a) Below 2 (b) 3-8 (c) 9-14 (d) Above 15 Contact no:( optional) ………………………………………. E Mail ID: (optional) ……………………………………….. Q.1 Are you using any Internet Connection? (a) Yes (b) No Q.2 Which Companies Network Connection are you using? (a) Reliance (b) Tata (c) BSNL (d) Idea (E) Airtel Q.3 Which Internet Connection are you using, Specify? (a) Fix Line Connection (b) Wireless Connection Q.4 Which kind of connection are you using? (a) High speed Connection (b) Basic speed connection (1x Connection) Q.5Which kinds of Wireless connection are you using? (a) Prepaid Connection (b) Postpaid Connection Submitted by:- Anil Gautam 61
  62. 62. Q.6 Please Rank these accordingly (1 to 5). (1 for highest and 5 for lowest) Parameters Reliance Tata BSNL Airtel Idea 1. Speed 2. Service 3. Cost 4. Offers 5. Tarif plans 6. Connectivity 7. Advertisement 8. Quality Submitted by:- Anil Gautam 62
  63. 63. (2) QUESTIONNAIRE Dear Respondent, I Anil Gautam, pursuing M.B.A (MM) From “Prestige Institute Of Management And Research Indore”. I am doing research on “CUSTOMER PREFERENCE ON DATA CARD Of RELIANCE WORLD IN INDORE”. Your response is valuable to me and your personal information will be kept confidential, and will be used for my Project and Study Purpose. Name : …………………………………………………………….. Age (in Year): (a) Below 15 (b) 30-44 (c) 45-64 (d) Above 65 Occupation: (a) Student (b) Business (c) Service (d) Other Income: (in lakhs annualy) (a) Below 2 (b) 3-8 (c) 9-14 (d) Above 15 Contact no:( optional) ………………………………………. E Mail ID: (optional) ……………………………………….. Q1. Which Data Card are you using? (a) High speed Connection (b) Basic speed connection (1x Connection) Please encircle them according to your preference. 1= Extremely Satisfied, 2=Satisfied, 3=Neutral, 4=Dissatisfied, 5= Extremely Dissatisfied 1. Cost of reliance netconnect 1 2 3 4 5 2.Tariff Plans of reliance netconnect 1 2 3 4 5 3.Issue resolution regarding the problems in 1 2 3 4 5 reliance netconnect 4.Service in timely manner 1 2 3 4 5 5.Billing system of reliance netconnect 1 2 3 4 5 6.Speed of reliance netconnect 1 2 3 4 5 7.Offers of reliance netconnect 1 2 3 4 5 8.Connectivity of reliance netconnect 1 2 3 4 5 9.Quality of reliance netconnect 1 2 3 4 5 10.How you felt while using reliance net connect 1 2 3 4 5 Submitted by:- Anil Gautam 63
  64. 64. BOBLIOGRAPHY 1) Primary Data : (a) Questionnaire (b) Supervisor and project guide 2) Secondary Data: (a) www.rcom.co.in (b) www.scribd.com (c) www.reliance.co.in (d) Previous summer project report Submitted by:- Anil Gautam 64

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