An optimistic scenario about embeddable devices, biometric data, and DNA-genetic testing.

1. PERSONALIZED
NUTRITION
in 2035

2. KIM BROWN
Strategist
MIKAELA BUCK
Chief Marketing Officer
ERIN CHIU
Product Developer
WILL WRIGHT
Information Officer
TEAM

3. PERSONALIZED NUTRITION IS RAPIDLY EMERGING
Through DNA testing, more sophisticated sensor technologies,
smartphones and wearable devices, consumers increasingly may
track various aspects of their personal health and wellness.
–Keith Nunes, Food Business News
”

4. CONSUMER AWARENESS
– Gut health, microbiomes
and overall well-being
– Self-care and food as
fuel/medicine
– Mental health & the ubiquity
of mental ailments
– Socially-conscious food
– DNA-based food choices (early
adopters opted-in to DNA
mail-in kits in the late 2010s)

5. PROTEIN SOURCES
Plant-based/lab grown
Land based
AVG. SOURCE OF PROTEIN
(by %)
2020 2025 2030 2035
Plant-based/lab grown proteins
are more affordable and more
common than land-grown meat
Source: FDA State Report 2035

6. FOOD 3D-PRINTERS
(No. of Meals per Week)
0 1-2 3-5 7-10 11<
– A majority of US households
own a 3D food printer
– Food is routinely delivered
to consumers’ homes, vehicle
trunks, and farm-stand lockers
FOOD DELIVERY
Source: FDA State Report 2035

7. TECHNOLOGY
– Wearable devices are
everywhere (clothing,
shoes, watches, etc.)
– A.I. is in everything
– Embeddable devices are the
new wearables
– Devices are more accurate and
less obtrusive

8. PRODUCT
OVERVIEW

9. TRACK FOOD
Record nutrients, caloric
intake, flavor preferences,
and ingestion patterns
WIRELESS SENSOR
A small, thin, unobtrusive,
wireless sensor chip connects
to your devices
NON-INVASIVE
A stress-free diagnostic
alternative to blood testing
MEASURE HORMONES
Cortisol, melatonin, and other
hormones provide insights into
your stress, sleep patterns, and
athletic/physical performance
ANALYZE DNA
Know your body’s unique
sensitivity to food, caffeine,
carbs, and more
PREVENT DISEASE
Catalogs chemicals, proteins,
& physiological states
to provide insights into
preventative care
REAL-TIME RESULTS
AI ASSISTANT
Machine learning processes
your eating habits and provides
what your body needs in all your
favorite flavors
PRODUCT FEATURES
Turn your devices into an on-the-go
lab that performs real-time analysis
and provides immediate results

10. PRODUCT SPECS
DIMENSIONS
PLACEMENT
2mm x 2 mm
Semi-permanently
embedded onto the back
of an incisor tooth

11. THE SCIENCE OF SALIVA
Saliva measures hormones:
cortisol, melatonin, and testosterone
Provides insights into stress, sleep
patterns, and athletic performance
Offers clues about inflammation and
immune system function
Sheds light into metabolism; and
control of the bodily functions not
consciously directed such as breathing,
heartbeat and digestion.

12. BRAND
MARKETING

13. USER PROFILE
I can’t believe how great I feel
since having Tailor. I’m more
focused and productive at work
so I can really enjoy the off time
I have with my wife or cycling with
my friends. I’ll keep Tailor for life.
— Jonah, Austin, Texas

14. MEDIA REACH
The majority of marketing is
through social media
Special interest articles are
spurring additional interest

15. PUBLIC POLICY
A bill is in progress to add to
government food assistance
program recipients.
– Provide educational materials
– Aid in long term nutrition goals
of public health
– Reduce obesity epidemic

16. ECONOMIC IMPACT
– Health & wellness spending has
increased by 25%
– Tailor has already stimulated
more interest in active lifestyles
– Retailers like REI & Patagonia are
reporting higher sales
– Increased visitor numbers at
national and local parks

17. ENVIRONMENT
– Industries are working together
to meet the UN’s 70% increase
in food production by 2050
– Greenhouse gas emissions are
steadily decreasing
– Technologies such as Tailor are
working directly with urban
farms and grocers

18. PACKAGING

19. WEBSITE

20. PRODUCT VIDEO

21. THANK YOU