It will be helpful for

1. SALES PROMOTION
KHUZAIMA SHAHID PERACHA

2. PROMTION MIX TOOLS
Followings are the tools in marketing use for advertisement of a
product.
• Advertisement
• Public relation
• Personal marketing
• Direct marketing
• Sale promotion

3. SALES PROMOTION
• Sales promotion is short term incentive to encourage
the purchase or sales of a product or a service.
• Discount on tickets
• Coupon etc.

4. TYPES OF SALES PROMOTION TOOLS
• Free gift
• Coupons
• Free Samples
• Instore Promotion
• Trade Allowances
• Price off/ Discount

5. Free Gift
• Giving away free gifts is
a marketing strategy many
businesses use to attract
attention and find new
customers.

6. Coupons
• In marketing, a coupon is a ticket or document that
can be redeemed for a financial discount or rebate
when purchasing a product.
Customarily, coupons are issued by manufacturers
of consumer packaged goods or by retailers, to be
used in retail stores as a part of sales promotions.

7. Free samples
• It is a portion of product (for example beauty
products) given to consumers in shopping malls,
supermarkets, retail stores, or through other
channels.

8. INSTORE PROMOTION
• In-store promotions are any
marketing or sales
promotion that is done in a brick
and mortar business location.

9. TRADE ALLOWNCES
• Discount offered by producers or marketers to
distribution channel members (distributors,
wholesalers, retailers) usually as a short-term
promotional incentive. Its objective is to effect a
lower retail price to stimulate sales.

10. PRICE OFF/DISCOUNT
• Give discount to the customer.
• designating of retail stores, chains, etc. which
sell high-quality merchandise especially clothing,
food at a price lower than the usual retail price.

11. THANK YOU !!