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Sales Promotion
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- 2. SALES PROMOTION PRESENTED BY : SHOAIB ISMAIL ROLL NO. : 1411-316160 DEPARTMENT : BBA INSTITUTE NAME : PRESTON UNIVERSITY
- 4. • It refers to the short term incentives. • To encourage purchases or sales of a product or service Types of Sales Promotions: Consumer Promotions Trade Promotions Sales Force Promotions Sales Promotion
- 5. SALES PROMOTION OBJECTIVES • To introduce new products or services. • To attract new customers. • To induce existing customers to buy more. • Helps the firm to remain competitive. • To increase sales in off-seasons. • To add to the stock of the dealers. 5
- 6. • CONSUMER PROMOTIONS • TRADES PROMOTIONS • SALES FORCE PROMOTIONS SALES PROMOTION OBJECTIVES
- 7. • Offer a trail amount of a product • EXAMPLE= SAMPLES
- 8. • COUPONS are certificates that gives buyers a saving when they purchase specified products • EXAMPLE= COUPONS
- 9. • Similar to coupons except that the price reduction occurs after the purchase • EXAMPLE= CASH REFUND
- 10. • Offer consumer saving off the regular price of a product • EXAMPLE= PRICE PACKS
- 11. • Are good offered either for free or at low price • EXAMPLE= PREMIUMS
- 12. • Are useful articles imprinted with the advertisers names ,logo or message that are given as a gift to consumer • EXAMPLE= ADVERTISING SPECIALIES
- 13. • Includes displays and demonstrations that take place at the point of sales • EXAMPLE= POINT OF PURCHASE PROMOTION
- 14. • CONTEST= CONTEST,SWEEPSTAKES & GAMES
- 15. • To submit their names SWEEPSTAKES
- 18. • It is also known as price-off. • Discounts price cut off the list price on a particular quantity purchased a stated time DISCOUNT
- 19. • They are the amount offered in return for an agreement by the retailer to feature the manufacturer’s products in some way; displays, advertising or otherwise. ALLOWANCE
- 20. • Free goods are the extra merchandise offered to middlemen who buy a specific amount of a product • .Companies also offer push money and specialty advertising items to the middlemen. FREE GOODS
- 22. • Companies spend huge amount on promotion focused on industrial consumers. • Trade shows and conventions. • Sales contests. BUSINESS PROMOTION
- 23. • TRADE SHOWS AND CONVENTIONS are effective to reach many customer not reached with the regular sales force. TRADE SHOWS AND CONVENTIONS
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