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The Social Media Age

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Why companies should incorporate social media into their business plan - FILM 260 course at Queens University

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The Social Media Age

  1. 1. The SOCIAL MEDIAage Samantha Colley
  2. 2. Social Media the web with constant interactions flooding has taken over the internet,
  3. 3. We now create as much information every 48 hours as we did form the dawn of man through 2003
  4. 4. of mobile time is spent on social media apps30%
  5. 5. Today, 79% of companies are using or are planning to utilize social media
  6. 6. What about the remaining 21% Why should they make this change ?
  7. 7. Social media helps: deliver better customer service drive brand building & differentiation manage your reputation increase trust in your business obtain customer insights keep customers engaged drive website traffic
  8. 8. If companies engage, consumers are 2-3xmore likely to convert to their brand
  9. 9. The use of social media also significantly increases customer reach
  10. 10. In the absence of fall organizations engagement, to a reach of 3 - 5%
  11. 11. Some of the most successful businesses are small start-ups that have used technology to gain an edge
  12. 12. A million dollar Super Bowl ad VS free generated buzz via viral content and encourages shares and likes Which would you prefer?
  13. 13. It’s not only important utilize social media,to companies must understand to use the websites as well how
  14. 14. 40% of time spent on Facebook is on the newsfeed combines three variables: EDGERANK Affinity, Weight, and Time Decay. These take into consideration interactions with other users, post types, reactions, and negative feedback
  15. 15. Constant advertisement posts will not be consistently viewed because they will not generate many likes and shares
  16. 16. It’s important to incorporate posts that will gain popularity to your page personal entertaining AND
  17. 17. This will enable to appear on newsfeeds that normally advertisements interaction levels to rise AND would not
  18. 18. has become one of the world’s most popular apps TWITTER
  19. 19. complaints, reviews, and comments Many customers post about brands and companies on the website, allowing businesses to gain valuable insight and provide exceptional customer service
  20. 20. and other apps allow companies to extend their physical locations into the social media world, creating a stronger presence in the minds of consumers INSTAGRAM
  21. 21. People of all ages have begun to use social media
  22. 22. It’s to remember that in today’s day and age,vital if you fail to engage, you will fail to exist
  23. 23. References Ennes, Meghan. (2012). Social Media: What Most Companies Don’t Know. Retrieved from http://hbr.org/web/slideshows/social-media-what-most-companies- dont-know/1-slide Casserly, Meghan. (2013, April 17). Why Small Businesses are Losing on Social Media. Retrieved from http://hbr.org/web/slideshows/social-media-what-most- companies-dont-know/1-slide Hendricks, Drew. (2014, February 25). 3 Ways Social Media is Driving a Business Revolution. Retrieved from http://www.forbes.com/sites/drewhendricks /2014/02/25/3-ways-social-media-is-driving-a-business-revolution/ Robshaw-Bryan, Shell. (2014, February 13). 8 Compelling Reasons Why You Should be Using Social Media. Retrieved from http://socialmediatoday.com/ubersocial media/2164966/8-compelling-reaons-why-you-should-be-using-social-media Bearse, Neil. (2014, March 3). Digital Storytelling for Business. Retrieved from the Queen’s School of Business Commerce Portal: COMM 105 Class 16, Professor Coultor
  24. 24. All photos were taken from FLICKR, under the Creative Commons License Photo Credit: Hobvias Sudoneighm marek.sotak Jason Howie Mkhmarketing Rosaura Ochoa Link Humans Jenny Downing Marite Toledo Magenta Rose Cheryl Chan Johan Hansson Thos Ballantyne Mark, Pearl Bead Mendez Enrique Moyan Brenn Montecruz Foto Thank You

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