Social Media Prez 10 09

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Social Media - Join the Conversation
The Rules of Engagement

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Social Media Prez 10 09

  1. 1. Social Media: Join the Conversation<br />The Rules of Engagement<br />
  2. 2. What is Social Media?<br />Social media is anything that uses the Internet to facilitate conversations. <br />(Putting the Public back in Public Relations)<br />
  3. 3. The 411<br />Conversations are happening with or without you…<br />Many-to-many communication, not one-to-many<br />Blend of personal and professional<br />It’s a conversation, you can share information, but you can’t control what happens.<br />
  4. 4. The Players<br />
  5. 5. Brands Using Social Media<br />
  6. 6. Ways to Maximize Social Media<br />To promote products and services or a cause<br />To share news and information<br />To promote customer service<br />To address positive and negative comments from consumers<br />To obtain product reviews from bloggers<br />Disseminate information during a crisis<br />To interact with customers and potential customers<br />To humanize the brand<br />
  7. 7. Case Studies<br />Comcast Blog: comcastvoices.com<br />Twitter: @ComcastCares, @ComcastBill, @Comcast Sherri<br />
  8. 8. Case Studies<br />More than 1.4 Million followers<br />
  9. 9. Case Studies<br />
  10. 10. Case Studies<br />
  11. 11. Case Studies<br />
  12. 12. Crisis Case Study<br />Two Dominoes employees post a video on YouTube. <br />Readers of online magazine help identify the culprits.<br />Video becomes a viral nightmare, with more than 1 Million views.<br />Dominoes responds online via Twitter and YouTube.<br />Dominoes launches successful social media campaign post crisis.<br />
  13. 13. Consumers Trust Real Friends & Virtual Strangers the Most<br />
  14. 14. Tally Businesses and Social Media<br />
  15. 15. Hashtags<br />#Tallahassee #TallyTuesday #FollowFriday #FF<br />
  16. 16. Q&A<br />

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