Connect 6-case studies

•

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KeynoteSystems

Technology

CONNECT2015
SethVoorhies,DirectorofDigitalPerformanceInsights
Keynote
PerformanceintheRealWorld

•Googleisnotthegoal
•Thereisapointwhen
fastisfastenough
•Optimizeonlywhat
impactsthecustomer
anddrivesbusiness
outcomes

21stCentury
Allstate
Esurance
Farmers
Geico
LibertyMutualNationwide
Progressive
StateFarm
Travelers
80%
85%
90%
95%
100%
105%
110%
115%
120%
50%60%70%80%90%100%110%120%130%140%
ThreatenedStrong
OpportunityWeak
ActualPerformance(IndexedtoAverageScore)
Perceived Performance (Indexed toAverageScore)

Don’tbuyatool…
Enableaprocessthatimpactsyour
customer’sexperience

CONNECT2015
DataChallenge
Lotsofdatabutneedtoknow
whatitmeans
Needtounderstandhowwe
comparetothecompetition
Needtounderstandroot
causesofperformance
problems
OnceIknowwhatitmeansI
needtomakeitactionable

WhereShouldI
Focus?
Customer
Experience
Content
Creation
Internal
teams
Agencies
Content
Mgmt
Systems
Technical
Implementation
LocalLoad
Balancing
(multi)
ISPSelection
and
Optimization
Routing
(BGP)
LocalLoad
Balancing
DNS/
network
Server
Infrastructure
Compression
Capacity
Application
Code
JVM
DB
systems
Internal/
External
Hosting
ThirdParty
Integration
Web
Services
Payment
Systems
Hybrid
Content
Content
Delivery
Cloud
Services
CDN
Route
Optimization
Hosting
Cloud
Shared/
dedicated
Multi-data
Center
Outsourced
FrontEnd
App
Dev
HTML
JS
AJAX
Flash/
Flex
Tracking
&
Analytics
A/B
Testing
Campaign
Tracking
Omniture/
Google
Analytics
Container
Tags
Floodlight/
Dart

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