These are the slides from Paul Rouke's talk 'How to Avoid a Redesign Disaster Like M&S' which he gave at Marketing Week Live 2015.
This talk shows you how a data driven approach is transforming the way marketers approach website redesigns and avoid a redesign disaster. It also shows you how you can implement this within a business and the benefits you’ll gain by doing so.
Paul Rouke is Founder & Director of Full-Service Conversion Optimisation Agency PRWD.
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