Design and the Web: How Filters Shape Our Identities
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The document discusses the impact of the internet and technology on information consumption. It notes that the internet has led to a proliferation of information, allowing people worldwide to access knowledge regardless of location or language. However, it also describes how personalized filters and algorithms shape each person's unique "universe" of information based on their past online activities, potentially creating "filter bubbles" that restrict exposure to new or opposing ideas. The document cautions that this filtered internet experience may shape people's real identities over time through a "self-fulfilling prophecy".
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Design and the Web: How Filters Shape Our Identities
- 1. DESIGN AND THE WEB WHAT YOU REALLY OUGHT TO KNOW
- 2. DESIGN AND THE WEB Aligned CCS - Global Flows SECONDARY RESEARCH FACILITIES: (Clockwise) Basheer Graphic Books, Kinokuniya, Tower Records, Borders, National Library RESEARCH BEFORE THE INTERNET
- 3. DESIGN AND THE WEB Aligned CCS - Global Flows MIND-BLOWING NUMBERS • 3.2 billion internet users [1] in 2015. • Estimated 4 zettabytes* of data on the internet in 2013 [2]. 4 zettabye = 4 trillion gigabytes = 12 billion MacBook Pro • 95% of all information existing in the planet is digitised and most of it is accessible on the internet and other computer networks [3] 1. International Telecommunications Union (UN), 2015 2. Richard Currier, 2013 3. Hilbert and López, 2011
- 4. DESIGN AND THE WEB Aligned CCS - Global Flows Location Proliferation of information. Immediate exposure to new trends and ideas. Distance People are no longer separated by distance. Platform for collaborations and exchanges Social Networks Everyone has access to everyone Facilitates all levels of information transmission Language Everyone can now read or write in Google English Transmission of knowledge no longer limited by language THE INFORMATION REVOLUTION
- 5. DESIGN AND THE WEB Aligned CCS - Global Flows THE FILTER BUBBLE The new generation of Internet filters looks at the things you seem to like - the actual things you’ve done, or the thing people like you like - and tries to extrapolate. They are prediction engines, constantly creating and refining a theory of who you are and what you’ll do and want next. Together, these engines create a universe of information for each of us… which fundamentally alters the way we encounter ideas and information. Pariser, 2011, P.9 ‘ ’
- 6. DESIGN AND THE WEB Aligned CCS - Global Flows Fig 1. 4 zettabytes of data
- 7. DESIGN AND THE WEB Aligned CCS - Global Flows Fig 2. Keywords matching your search
- 8. DESIGN AND THE WEB Aligned CCS - Global Flows • Our Search History. • Our location – verfied -> more information • the browser we use. • the browsers version • The computer we use • The language we use • the time we need to type in a query • the time we spend on the search result page • the time between selecting different results for the same query • our operating system • our operating systems version • the resolution of our computer screen • average amount of search requests per day • average amount of search requests per topic (to finish search) • distribution of search services we use (web / images / videos / real time / news / mobile) • average position of search results we click on • time of the day • current date • topics of ads we click on • frequency we click advertising • topics of adsense advertising we click while surfing other websites • frequency we click on adsense advertising on other websitesfrequency of searches of domains on Google • use of google.com or google toolbar • our age • our sex • use of “i feel lucky button” • do we use the enter key or mouse to send a search request • do we use keyboard shortcuts to navigate through search results • do we use advanced search commands (how often) • do we use igoogle (which widgets / topics) • where on the screen do we click besides the search results (how often) • where do we move the mouse and mark text in the search results • amount of typos while searching • how often do we use related search queries • how often do we use autosuggestion • how often do we use spell correction • distribution of short / general queries vs. specific / long tail queries • which other google services do we use (gmail / youtube/ maps / picasa /….) • how often do we search for ourself THE FILTERS Source: http://www.rene-pickhardt.de/google-uses-57-signals-to-filter/
- 9. DESIGN AND THE WEB Aligned CCS - Global Flows Fig 2. Keywords matching your search
- 10. DESIGN AND THE WEB Aligned CCS - Global Flows Fig 3. Results after filtering
- 11. DESIGN AND THE WEB Aligned CCS - Global Flows Fig 4. Results viewed
- 12. DESIGN AND THE WEB Aligned CCS - Global Flows If a self-fulfilling prophecy is a false definition of the world that through one’s action becomes true, we’re now on the verge of self-fulfilling identities, in which the internet’s distorted picture of us becomes who we really are. Pariser, 2011, P.112 ‘ ’ THE YOU-LOOP : Content the internet thinks you like Content that reaffirms your existing beliefs or understandingYOU Enforces your views by restricting different or opposing knowledge.
- 13. DESIGN AND THE WEB Aligned CCS - Global Flows UNDERSTANDING MEDIA : Yet it is experience, rather than understanding, that influences behaviour, especially in collective matters of media and technology, where the individual is almost inevitably unaware of their effects upon him. McCluhan, 1994, P.318 ‘ ’
- 14. DESIGN AND THE WEB Aligned CCS - Global Flows THE SHALLOWS : Digital Immersion has even affected the way [kids who grew up using the web] absorb information. They don’t necessarily read a page from left to right and from top to bottom. They might instead skip around, scanning for pertinent information of interest. Carr, 2010, P.12 ‘ ’
- 15. DESIGN AND THE WEB Aligned CCS - Global Flows VISUAL CULTURE MIS-APPROPRIATION: THE ‘X’ LOGO
- 16. DESIGN AND THE WEB Aligned CCS - Global Flows ON HIPSTER ‘X’ LOGOS: Implementing hipster logos in your design, you bring a certain sophistication into it, and a modern look. If you want to be trendy, this is the way to go. How others do it? Check out the compilation of most exciting website with “X” logos. Source: http://blog.templatemonster.com/2014/01/07/websites-with-hipster-logos-showcase/ ‘ ’
- 17. DESIGN AND THE WEB Aligned CCS - Global Flows ORIGIN OF ‘X’ LOGOS: In a way, the NYHC logo was a declaration of our scene, a statement. The truth is, I never imagined it would catch on like it did. Kevin Crowley of The Abused and accredited as the man who ‘invented’ the X logo. Source: http://noisecreep.com/the-abused-new-york-hardcore-interview/?trackback=tsmclip ‘ ’
- 18. DESIGN AND THE WEB Aligned CCS - Global Flows PASTICHE: Pastiche is, like parody, the imitation of a peculiar or unique, idiosyncratic style, the wearing of a linguistic mask, speech in a dead language. But it is a neutral practice of such mimicry, without any of parody's ulterior motives, amputated of the satiric impulse, devoid of laughter. Jameson, Meenakshi (eds.), Kellner (eds.) 1991, P.493 ‘ ’
- 19. DESIGN AND THE WEB Aligned CCS - Global Flows CONCLUSION
Editor's Notes
- Greet Lecture content When I started design education late 1990s The internet was nothing like what we now know of - dancing babies, arbitrary home pages and awful gifs. Next
- The research process began with physical visits The element of chance, discovery and anticipation Compared to today, it was a laborious task. Our reliance on the internet. internet has exploded and has changed the live, work, play and learn.
- Put things into perspective confession - most if not all of us are guilty of using the internet too much especially in our day-to-day impact on the profession of design
- Too good to be true 2009, Eli Pariser
- how it works 57 signals
- The more data there is of you, the smaller and smaller the picture you get of the bigger picture And search engines produce millions of results, but many of us never go past the first few so what we end up seeing is - next
- Search engines such as Google, Yahoo and Bing. Facebook, Twitter, Instagram etc. User generated content Behance, Pinterest, Cargo and Wix etc. Curated design related websites i.e. Dezeen, Dexigner, DesignTaxi, Wallpaper etc. Using the internet as the only medium of research can hamper the design process, curb the element of chance and accidental discovery
- the you loop myopic view of the bigger picture and takes a toll on creativity and output of designers. ultimately, as mcluhan wrote in understanding media that we tend to scrutinise the content of a new medium but fail to see how it changes us and our behaviours because it is invisible.
- And in 1964, Marshall McLuhan in 1964 theorised More recently, Nicholas Carr published a book that discusses and explores the changes
- It isn’t just him but also many others who grew up without that internet who can feel these effects. And one noticeable effect of all this skimming is the lack of thorough investigation and a deeper understanding of things.
- Trend since 2013 Observe the HDB and Nasa logos Wanted to find out more about what was written about hipster x logos.
- choked on my coffee demonstrates a lack of research by the author
- The X was first used in NY’s underground hardcore subculture scene straightedge culture as a derivative of the X initially created that represents no meat or dairy, no alcohol, no drugs, no promiscuous sex and for some it extends to caffeine and sugar. I wonder if any of the designers and the author in question knows what they are really appropriating and saying.
- One can argue that pastiche (define) is a condition of post modernism but as designers who are creating and populating the world with media we need to be even more aware an conscious of our output.
- Its still early days to really tell what the effects and repercussions are Many issues are only just surfacing or have not BUT The internet is here to stay It is a force to be reckoned with Anyone in denial is living in a cave However much the internet is useful We as creators of media need to be aware of its potential side effects